4 Cs Of Social Engagement: Using Social Media For Your Event

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According to a recent study, nearly 80% of American adults use the Internet. Of that group, nearly 65% belong to a social network. Social media requires new thinking, new directions and new strategies for event communications and engagement.

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  • What is education? Is there a difference between education and information? Or are those words synonymous?
  • 4 Cs Of Social Engagement: Using Social Media For Your Event

    1. 1. The 4 Cs<br />Of Social<br />Engagement<br />Using Social Media For Your Event<br />1<br />
    2. 2. 1) Explain the four Cs of social engagement<br />2<br />
    3. 3. 2) Discuss importance of a social media strategy for your event<br />3<br />
    4. 4. 3) Identify more than 15 free social tools for your event social strategy<br />4<br />
    5. 5. 5<br />Our customers<br />aren‘t on social media<br />
    6. 6. 41<br />Million Minutes<br />Spent on Facebook<br />More than Google<br />August 2010<br />
    7. 7. 80%<br />American Adults<br />Use the Internet<br />Pew Internet<br />October 2010<br />
    8. 8. 75%<br />American Adults<br />Active in online group<br />80% of Internet users<br />Pew Internet January 2011<br />
    9. 9. 94%<br />Use email<br />Pew Internet January 2011<br />
    10. 10. 80%<br />Research products<br />Pew Internet January 2011<br />
    11. 11. 1/2<br />Population broadcast<br />or narrowcast<br />Pew Study 2010<br />
    12. 12. 2/3<br />Adult Internet Users<br />created content for web<br />Pew Study 2010<br />
    13. 13. 67%<br />Americans on Facebook<br />
    14. 14. What Is Social Media?<br />
    15. 15. 15<br />Social Technology<br />Umbrella term encompassing<br />all things social<br />
    16. 16. 16<br />Social Networking <br />Online networking<br />Facebook, LinkedIn<br />
    17. 17. 17<br />Social Media is <br />Online media transfer <br />
    18. 18. 18<br />Social Relevancy <br />Online credentials, <br />reputation & value<br />Klout, Twinfluence, <br />SocialMention<br />
    19. 19. 19<br />Social Enabled Tech <br />Online operational value <br />CRM, recruiting<br />
    20. 20. 20<br />
    21. 21. 21<br />Why do people<br />join social<br />networks?<br />
    22. 22. 22<br />Number 1 Reason:<br />Identity!<br />
    23. 23. 23<br />Number 2 Reason:<br />Connections<br />
    24. 24. 24<br />Number 3 Reason:<br />Community<br />
    25. 25. 25<br />Identity! First<br />Connections Second<br />Community Third<br />
    26. 26. Define engagement<br />26<br />
    27. 27. The 4 Cs<br />Of Social<br />Engagement<br />27<br />
    28. 28. Content<br />28<br />
    29. 29. Content<br />29<br /> Participate w/Content & Each Other<br />
    30. 30. Collaboration<br />30<br />
    31. 31. Collaboration<br />31<br /> Problem solving, sharing experiences together<br />
    32. 32. 32<br /> Community<br />
    33. 33. 33<br /> Community<br /> Moving forwardtogether as an industry, profession<br />
    34. 34. 34<br /> Cumulative Value<br />Collective intelligence & action of the crowd<br />
    35. 35. The 4 Cs<br />Of Conference<br />Attendees<br />35<br />
    36. 36. 36<br /> Consumer<br />
    37. 37. 37<br /> Consumer<br /> Passive consumption of content, experience<br />
    38. 38. 38<br /> Curators<br />
    39. 39. 39<br /> Curators<br /> Editorial, compiling, spreading quality, crowdsourcing<br />
    40. 40. 40<br /> Contributors<br />
    41. 41. 41<br /> Contributors<br /> Participants with content, each other, experience<br />
    42. 42. 42<br /> Creators<br />
    43. 43. 43<br /> Creators<br /> Participants that create content, experience & share<br />
    44. 44. Forcing traditional<br />marketing strategies in<br />into social platforms =<br />
    45. 45. About pull strategies, opt-in<br />two way conversations<br />
    46. 46. 46<br />Social Media Strategy & Goals<br />
    47. 47. 47<br />Strategy & Goals<br />Don’t fondle the hammer<br />
    48. 48. 48<br />Strategy & Goals<br />Focus on your customer 1st<br />
    49. 49. 49<br />Social Media Goals<br />1. Increase Awareness<br />
    50. 50. 50<br />Social Media Goals<br />2. Build Attendance<br />
    51. 51. 51<br />Social Media Goals<br />3. Increase Engagement<br />
    52. 52. 52<br />Social Media Goals<br />4. Extend Reach of Conf Messages<br />
    53. 53. 53<br />Social Media Goals<br />Focus on building the house<br />not the hammer<br />
    54. 54. 54<br />80% of success<br />Getting your org ready<br />It’s not about the tools<br />
    55. 55. 55<br />Your customers<br />Don’t care which<br />department you are in<br />
    56. 56. About pull strategies, opt-in<br />two way conversations<br />Image by Debra Askanase<br />
    57. 57. Social Tools<br />
    58. 58. 1. WordPress<br />Conference blog<br />Conference Website<br />WordPress.com - Free<br />WordPress.org - Fee<br />
    59. 59. 2. Twitter Account<br />
    60. 60. 3. Twitter Hashtag<br />for your event<br />
    61. 61. 4. Twitter<br />List of<br />Speakers<br />
    62. 62. Tweet regarding<br />list of speakers<br />
    63. 63. 5. Embed Twitter<br />widget on<br />web, blog<br />
    64. 64. 6. Onsite<br />on web, blog<br />Tweetup<br />
    65. 65. 7. Twitterfall.com<br />
    66. 66. 8. Tweetchat.com<br />
    67. 67. 8. Tweetchat.com<br />
    68. 68. 68<br />9. Tweetdeck<br />join social<br />networks?<br />
    69. 69. 69<br />join social<br />networks?<br />
    70. 70. 70<br />10. Twubs<br />
    71. 71. 71<br />11. Hootsuite<br />
    72. 72. 72<br />12. wthashtag<br />
    73. 73. 73<br />13. Wiffiti<br />
    74. 74. 14. Facebook page<br />
    75. 75. 15. Facebook event<br />
    76. 76. 16. Animoto.com<br />
    77. 77. 17. YouTube Conference<br />Page<br />
    78. 78. 18. Skype<br />
    79. 79. 19. Flickr Event Page<br />
    80. 80. 20. LinkedIn Group<br />
    81. 81. 21. LinkedIn Event<br />Facebook Page<br />Facebook Event<br />
    82. 82. 22. LinkedIn Discussion<br />
    83. 83. 23. Social Badges<br />
    84. 84. 24. Almost.at<br />Content aggregator<br />
    85. 85. 85<br />25. Google & Bing<br />Alerts<br />
    86. 86. 86<br />26. Socialmention<br />
    87. 87. 87<br />27. Chirpe<br />A2Zshow.com<br />
    88. 88. Thank You<br />
    89. 89. Images by:<br /><ul><li>AlexKess
    90. 90. Images History
    91. 91. Larskflem
    92. 92. Stuck In Customs
    93. 93. dankos-unlmtd
    94. 94. Troy Holden
    95. 95. Garry -visionandimagination.com
    96. 96. NuageDeNuit
    97. 97. an untrained eye
    98. 98. 3ammo
    99. 99. josef.stuefer
    100. 100. KatBPhotography
    101. 101. ezioman
    102. 102. BRosen
    103. 103. X-Ray Delta One
    104. 104. Kamal H.
    105. 105. like, totally
    106. 106. Paolo Margari
    107. 107. Laughing Squid
    108. 108. Beer Bergman
    109. 109. Bobbigmac
    110. 110. Betchaboy
    111. 111. Tonivc
    112. 112. Gulfu
    113. 113. Lightplay
    114. 114. ant.photos
    115. 115. Biscarotte
    116. 116. See-ming Lee
    117. 117. Unhindered by Talent
    118. 118. ansik
    119. 119. JKonig
    120. 120. RDECOM
    121. 121. Pink Sherbet</li>

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