Strategic Paths for Service Providers
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Strategic Paths for Service Providers

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Perspectives on strategic directions for print and marketing service providers.

Perspectives on strategic directions for print and marketing service providers.

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  • 4 Over founded in 2003 positions itself as trade printer of 21st century with super-optimized production that is primarily offset and intense customer service. Now have 8 production locations, with 5 more being built or planned. Aggressive sales, marketing .Vistaprint – went live in 2000 and now approaching $1B. Super efficiient workflow, intense customer data analysis (like Amazon), expanding into e-marketing services – lists, web sites, social mediaMimeo. com – Centralized production with web2print for enterprise and SMB, building out platform services for 3rd party partners that want to plug in such as in-plant, MPS, exhibition companies.Build-a-sign – web-based site transforming signage market with web-based design tools and fulfillment services. Many templates and solutions for various apps such as real estate, election campaigns, marketing.Shutterfly – on-line photo prints, now primarily books, and positioning company as  Internet-based social expression and personal publishing service. Expanding into pro photo, business marketing and affiliate programs. Tukaiz – traditional prepress house that went digital in a big way. Early Indigo customer, focused on premium applications, heavy investments in personalization. Now expanding into interactive media with PURLs, QR codes, web site design and hosting, and e-commerce integration

Strategic Paths for Service Providers Strategic Paths for Service Providers Presentation Transcript

  • Strategic Paths for Service Providers
    Jeff HayesPresident
  • Technology Disrupts, Recessions Clarify
    Color EP
    Offset, BW EP
    Color EP, Inkjet
    Digital Workflow
    Digital Media
    Smart Media
    Digital Prepress
    U.S. Printing ($B)
    RECESSION?
    2000 = $104B
    2007 = $103B
    20XX = $??B
    1990 = $82B
    US Economic recessions
    Source: US Census Bureau (1989-2010), InfoTrends projections (2011-2020)
  • Strategic Paths for Service Providers
    Greater
    • speed
    • quality
    • efficiency
    • sustainability
    • customer service
    Continuous investments in …
    • Technology
    • Business processes
    • Sales & marketing
    that lead to …
    Thriving
    OperationsDriven
    Surviving
    New
    • services
    • products
    • customers
    • business models
    Dying
    Striving
    Innovation Driven
  • Strategic Paths for Service Providers
    Thriving
    OperationsDriven
    Surviving
    Dying
    Striving
    Innovation Driven
  • Marketing
    Strategy
    Data Analytics
    Driving …
    • Efficiency
    • Insight
    • Innovation
    … throughout the value chain
    Campaign Management
    Creative
    Media Purchase
    Digital Asset Management
    Web to Print
    Print MIS
    Data Management
    Content Composition
    Content Delivery
    Production Workflow
  • Innovation
    Quality Service Price Sales
    Core competencies – Traditional vs. New
    Programming
    Web & mobile
    Data & content
    Analytics
    Sourcing
    Prepress
    Color management
    Printing
    Binding
    Workflow
  • Business & Infrastructure Transformation …Build, Buy or Access?
    +
    On-site
    Cloud/3rd-party
    Analytics
    Cross media
    Prepress
    Database
    Programming
    Storage
    Workflow
    Print
    Print
    Web/hosting
    e-Commerce
    Bandwidth
    Bindery
    Workflow
    Composition
    Personalization
    Creative
    Value-Added Graphic Communications Services
  • Strategy Recommendations
    Plan for technology to disrupt your business model
    Change before the next recession clarifies what you should have done
    Look for opportunities throughout the industry value chain
    Pursue operational and innovation driven initiatives
    Invest in “data” assets and sourcing infrastructure
    Think through build vs. buy vs. “access” strategies