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Strategic Paths for Service Providers
Strategic Paths for Service Providers
Strategic Paths for Service Providers
Strategic Paths for Service Providers
Strategic Paths for Service Providers
Strategic Paths for Service Providers
Strategic Paths for Service Providers
Strategic Paths for Service Providers
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Strategic Paths for Service Providers

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Perspectives on strategic directions for print and marketing service providers.

Perspectives on strategic directions for print and marketing service providers.

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  • 4 Over founded in 2003 positions itself as trade printer of 21st century with super-optimized production that is primarily offset and intense customer service. Now have 8 production locations, with 5 more being built or planned. Aggressive sales, marketing .Vistaprint – went live in 2000 and now approaching $1B. Super efficiient workflow, intense customer data analysis (like Amazon), expanding into e-marketing services – lists, web sites, social mediaMimeo. com – Centralized production with web2print for enterprise and SMB, building out platform services for 3rd party partners that want to plug in such as in-plant, MPS, exhibition companies.Build-a-sign – web-based site transforming signage market with web-based design tools and fulfillment services. Many templates and solutions for various apps such as real estate, election campaigns, marketing.Shutterfly – on-line photo prints, now primarily books, and positioning company as  Internet-based social expression and personal publishing service. Expanding into pro photo, business marketing and affiliate programs. Tukaiz – traditional prepress house that went digital in a big way. Early Indigo customer, focused on premium applications, heavy investments in personalization. Now expanding into interactive media with PURLs, QR codes, web site design and hosting, and e-commerce integration
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    • 1. Strategic Paths for Service Providers
      Jeff HayesPresident
    • 2. Technology Disrupts, Recessions Clarify
      Color EP
      Offset, BW EP
      Color EP, Inkjet
      Digital Workflow
      Digital Media
      Smart Media
      Digital Prepress
      U.S. Printing ($B)
      RECESSION?
      2000 = $104B
      2007 = $103B
      20XX = $??B
      1990 = $82B
      US Economic recessions
      Source: US Census Bureau (1989-2010), InfoTrends projections (2011-2020)
    • 3. Strategic Paths for Service Providers
      Greater
      Continuous investments in …
      • Technology
      • 8. Business processes
      • 9. Sales & marketing
      that lead to …
      Thriving
      OperationsDriven
      Surviving
      New
      Dying
      Striving
      Innovation Driven
    • 13. Strategic Paths for Service Providers
      Thriving
      OperationsDriven
      Surviving
      Dying
      Striving
      Innovation Driven
    • 14. Marketing
      Strategy
      Data Analytics
      Driving …
      … throughout the value chain
      Campaign Management
      Creative
      Media Purchase
      Digital Asset Management
      Web to Print
      Print MIS
      Data Management
      Content Composition
      Content Delivery
      Production Workflow
    • 17. Innovation
      Quality Service Price Sales
      Core competencies – Traditional vs. New
      Programming
      Web & mobile
      Data & content
      Analytics
      Sourcing
      Prepress
      Color management
      Printing
      Binding
      Workflow
    • 18. Business & Infrastructure Transformation …Build, Buy or Access?
      +
      On-site
      Cloud/3rd-party
      Analytics
      Cross media
      Prepress
      Database
      Programming
      Storage
      Workflow
      Print
      Print
      Web/hosting
      e-Commerce
      Bandwidth
      Bindery
      Workflow
      Composition
      Personalization
      Creative
      Value-Added Graphic Communications Services
    • 19. Strategy Recommendations
      Plan for technology to disrupt your business model
      Change before the next recession clarifies what you should have done
      Look for opportunities throughout the industry value chain
      Pursue operational and innovation driven initiatives
      Invest in “data” assets and sourcing infrastructure
      Think through build vs. buy vs. “access” strategies

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