OMS Boston, Vistaprint Social Media Case Study
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OMS Boston, Vistaprint Social Media Case Study

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This presentation is of a social media case study on Vistaprint's Make an Impression Contest. The presenters are Harry Gold of Overdrive Interactive and Jeff Esposito of Vistaprint.

This presentation is of a social media case study on Vistaprint's Make an Impression Contest. The presenters are Harry Gold of Overdrive Interactive and Jeff Esposito of Vistaprint.

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  • 1. Online Marketing Summit
    Boston | July 7, 2010
    Vistaprint Case Study:
    Leveraging Social Media
    Jeff EspositoPublic Relations ManagerVistaprint
    @JeffEspo
    Harry GoldFounder and CEO
    Overdrive Interactive
    @HarryJGold
  • 2. About Vistaprint
    Vistaprint empowers over 8 million customers annually to make an impression
    Customers include micro businesses and consumers
    Launched first website in 2000
    Currently serve 120 countries with 22 localized sites
    Ranked 36th on the Internet Retailer 500 List
    You may have heard of our viral free business card offer
    To date, we’ve printed over 5 billion of these cards
  • 3. Overdrive: Social, Search & Online Media
  • 4. Social Media Marketing
  • 5. Document a PlanLeverage the Sites and Tools That Apply to You
  • Answer One Question
    “Why would anyone want to be your friend?”
  • 20. Craft a Content and Conversation Strategy
    Create and “bank” content your target audience cares about
    Content
    Bank
  • 21. Source & Create Your Content Stream
    Sources
    Content Steam
    Social Platform
    Social/Viral Distribution
    • Posts/Comments
    • 39. Blogs/Chatter
    • 40. Search Engine Results
    • 41. Media Pickup
  • 42. Pushing Content Builds Links, Traffic & Leads
    Social Media Marketing creates a never ending source of free site traffic and profiles by creating a permanent network of inbound links
    $
    Tweets, Status Updates, Blog Posts, Videos, Events, Stats, News, Best Practices, Advice, Offers, Games, Apps, Etc.
    Social Link
    Social Link
    Social Link
    Social Link
    Social Link
    Social Link
    Social Link
    Social Link
    Social Link
    Social Link
    Social Link
    Social Link
    Social Link
    Social Link
    Social Link
    Social Link
    Social Link
    Social Link
    Social Link
    Social Link
    Social Link
    Social Link
    Social Link
    Lead/Actions
    Social Link
    Social Link
    Social Link
    Social Link
    Social Link
    Social Link
    Social Link
    Social Link
    Social Link
    Social Link
  • 43. Upward Trend
  • 44. Universal Search
  • 45. Social Media Integration
  • 46.
  • 47. Social Media Platform
    Social Channel Development
  • 48. Vistaprint Make An Impression Campaign
  • 49. Make An Impression Campaign Goals
    Increase brand awareness in the micro-business community
    Businesses between 1-20 employees
    Educate businesses on the importance of a proper first impression
    Acquire new customers
  • 50. Make An Impression Campaign
    Television
    Email
    Online Display/banners
    Public relations
    Social Media
  • 51. Television
  • 52. Email
  • 53. Blog Promotion
  • 54. Banners
  • 55. Public Relations
  • 56. Role of Social in Integrated Campaign
    Add viral octane to the Make An Impression campaign
    Enable social sharing
    Turn 1 paid impression into multiple viral impressions
    Make lasting connections with consumers
    Reward and acknowledge micro-business customers that helped build Vistaprint to what it is today
    Acquire new leads and customers
  • 57. Social Media Components
  • Facebook and Fan Interaction
  • 62. Twitter
  • 63. YouTube
  • 64. Socially Enabled Contest Micro-Site
  • 65. Submit Your Business
  • 66. Business Profile
  • 67. Acceptance Email with Voting Link
  • 68. Anyone Can Enter
  • 69. Share The Contest
  • 70. Contest Sharing
  • 71.
  • 72. Triggered Email
  • 73. Tracking and Reporting
    Contest entries and leads
    Database
    Opt-in email list
    Social connections
    Friends, fans, followers
    Engagement and reach
    Tweets and Shares
  • 74.
  • 75.
  • 76. You Can Track Social Media ROI
  • 77. SocialEye Dashboard
  • 78. SocialEye Dashboard: Social Engagement Metrics
  • 79. SocialEye Dashboard: Social Site Traffic
    Launch
  • 80. SocialEye Dashboard: Social Leads
    Launch
  • 81. SocialEye Dashboard: Social Leads
  • 82. Thank You & Q&A
    Please give Harry Gold your card for a copy of this deck or email:
    hgold@overdriveinteractive.com