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OMS Boston, Vistaprint Social Media Case Study
 

OMS Boston, Vistaprint Social Media Case Study

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This presentation is of a social media case study on Vistaprint's Make an Impression Contest. The presenters are Harry Gold of Overdrive Interactive and Jeff Esposito of Vistaprint.

This presentation is of a social media case study on Vistaprint's Make an Impression Contest. The presenters are Harry Gold of Overdrive Interactive and Jeff Esposito of Vistaprint.

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    OMS Boston, Vistaprint Social Media Case Study OMS Boston, Vistaprint Social Media Case Study Presentation Transcript

    • Online Marketing Summit
      Boston | July 7, 2010
      Vistaprint Case Study:
      Leveraging Social Media
      Jeff EspositoPublic Relations ManagerVistaprint
      @JeffEspo
      Harry GoldFounder and CEO
      Overdrive Interactive
      @HarryJGold
    • About Vistaprint
      Vistaprint empowers over 8 million customers annually to make an impression
      Customers include micro businesses and consumers
      Launched first website in 2000
      Currently serve 120 countries with 22 localized sites
      Ranked 36th on the Internet Retailer 500 List
      You may have heard of our viral free business card offer
      To date, we’ve printed over 5 billion of these cards
    • Overdrive: Social, Search & Online Media
    • Social Media Marketing
    • Document a PlanLeverage the Sites and Tools That Apply to You
      • Monitoring
      • Measurement
      • Reporting
      • Analysis
      • Interpretation
      • Recommendations
      • Strategy
      • Channel creation
      • Profile creation
      • Optimization
      • Distribution
      • Outreach
      • Networking
      • Maintenance
      • Compliance
    • Answer One Question
      “Why would anyone want to be your friend?”
    • Craft a Content and Conversation Strategy
      Create and “bank” content your target audience cares about
      Content
      Bank
    • Source & Create Your Content Stream
      Sources
      • Company
      • Employees
      • Customers
      • News/Media
      • Blogs
      • Social
      • Vendors
      • Marketing
      • Advertising
      • Government
      • Events
      Content Steam
      Social Platform
      • Tips/Best Practices
      • Data/Research
      • News/Announcements
      • Offers/Promotions
      • Products/Features
      • Tweets/Updates/Posts
      • Photos/Videos
      • PDFs/Presentations
      Social/Viral Distribution
      • Posts/Comments
      • Blogs/Chatter
      • Search Engine Results
      • Media Pickup
    • Pushing Content Builds Links, Traffic & Leads
      Social Media Marketing creates a never ending source of free site traffic and profiles by creating a permanent network of inbound links
      $
      Tweets, Status Updates, Blog Posts, Videos, Events, Stats, News, Best Practices, Advice, Offers, Games, Apps, Etc.
      Social Link
      Social Link
      Social Link
      Social Link
      Social Link
      Social Link
      Social Link
      Social Link
      Social Link
      Social Link
      Social Link
      Social Link
      Social Link
      Social Link
      Social Link
      Social Link
      Social Link
      Social Link
      Social Link
      Social Link
      Social Link
      Social Link
      Social Link
      Lead/Actions
      Social Link
      Social Link
      Social Link
      Social Link
      Social Link
      Social Link
      Social Link
      Social Link
      Social Link
      Social Link
    • Upward Trend
    • Universal Search
    • Social Media Integration
    • Social Media Platform
      Social Channel Development
    • Vistaprint Make An Impression Campaign
    • Make An Impression Campaign Goals
      Increase brand awareness in the micro-business community
      Businesses between 1-20 employees
      Educate businesses on the importance of a proper first impression
      Acquire new customers
    • Make An Impression Campaign
      Television
      Email
      Online Display/banners
      Public relations
      Social Media
    • Television
    • Email
    • Blog Promotion
    • Banners
    • Public Relations
    • Role of Social in Integrated Campaign
      Add viral octane to the Make An Impression campaign
      Enable social sharing
      Turn 1 paid impression into multiple viral impressions
      Make lasting connections with consumers
      Reward and acknowledge micro-business customers that helped build Vistaprint to what it is today
      Acquire new leads and customers
    • Social Media Components
      • Facebook
      • YouTube
      • Twitter
      • Blogger outreach campaign
      • Social contest micro-site
    • Facebook and Fan Interaction
    • Twitter
    • YouTube
    • Socially Enabled Contest Micro-Site
    • Submit Your Business
    • Business Profile
    • Acceptance Email with Voting Link
    • Anyone Can Enter
    • Share The Contest
    • Contest Sharing
    • Triggered Email
    • Tracking and Reporting
      Contest entries and leads
      Database
      Opt-in email list
      Social connections
      Friends, fans, followers
      Engagement and reach
      Tweets and Shares
    • You Can Track Social Media ROI
    • SocialEye Dashboard
    • SocialEye Dashboard: Social Engagement Metrics
    • SocialEye Dashboard: Social Site Traffic
      Launch
    • SocialEye Dashboard: Social Leads
      Launch
    • SocialEye Dashboard: Social Leads
    • Thank You & Q&A
      Please give Harry Gold your card for a copy of this deck or email:
      hgold@overdriveinteractive.com