Is social media right for you?

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Is Social Media right for you? This presentation is one part questionnaire, one part education and one part strategy.

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Is social media right for you?

  1. 1. Is Social Media Right for You?<br />Jeff Esposito<br />@Jeffespo<br />www.JeffEsposito.com<br />
  2. 2. Remember the adage about the tree?<br />On the Web there is a conversation going on, will you listen?<br />
  3. 3. So what is Social Media?<br />
  4. 4. Social Media = Engagement<br />Social Media is an engagement tool. Participants exchange mutually beneficial information via online conversations to enhance their relationships. Direct engagement from brands has shown increase in trust from consumers.<br />"It's no longer an era of business as usual. Executives and entrepreneurs must embrace new media in order to not only compete for the future, but for mind share, market share, and, ultimately, relevance.” —Mark Cuban, owner, Dallas Mavericks; investor; entrepreneur; and Chairman, HDNet<br /><ul><li>Streamline our presence in social media networks, create meaningful content for customers and continue to increase our connections with them in those places
  5. 5. Focus on building a tighter integration between Dell.com, Support.Dell.com, our Dell Community sites with our presence in social networks
  6. 6. Continue our focus on scaling support of social media initiatives into the Dell business units</li></ul>- Dell social media strategy, December 2009<br />
  7. 7. Social Media Landscape<br />Lifecasting<br /><ul><li>Justin.tv
  8. 8. Ustream.tv</li></ul>Micro-blogging/ Texting<br /><ul><li>Twitter.com
  9. 9. Twitpic.com
  10. 10. Twitxr.com
  11. 11. Search.twitter.com
  12. 12. Tweetscan.com
  13. 13. Twemes.com
  14. 14. Mocospace.com
  15. 15. Tumblr.com
  16. 16. Friendfeed.com
  17. 17. Plurk.com
  18. 18. Lifestream.fm
  19. 19. Jaiku.com
  20. 20. Identi.ca
  21. 21. Jott.com
  22. 22. Socialthing.com
  23. 23. 12seconds.tv
  24. 24. Swurl.com
  25. 25. Utterli.com
  26. 26. Itsmy.com/itsmy
  27. 27. Brightkite.com
  28. 28. Dodgeball.com
  29. 29. Pinger.com
  30. 30. Seesmic.com</li></ul>B2B Social Networks<br /><ul><li>LinkedIn.com
  31. 31. Slideshare.com
  32. 32. Xing.com
  33. 33. Plaxo.com
  34. 34. Ecademy.com
  35. 35. Ryze.com
  36. 36. My.wallst.net
  37. 37. Yammer.com
  38. 38. Networkingforprofessionals.com</li></ul>Social Bookmarking<br /><ul><li>Digg.com
  39. 39. Technorati.com
  40. 40. Mixx.com
  41. 41. Stumbleupon.com
  42. 42. Kaboodle.com
  43. 43. Propeller.com
  44. 44. Del.icio.us
  45. 45. Myblog.com
  46. 46. Newsvine.com
  47. 47. Boingboing.com
  48. 48. Fark.com
  49. 49. Reddit.com
  50. 50. Slashdot.com
  51. 51. Bloglines.com
  52. 52. Friendfeed.com
  53. 53. Furl.net
  54. 54. Blunklist.com
  55. 55. Mister-wong.com
  56. 56. Ma.gnolia.com
  57. 57. Sphinn.com</li></ul>Tools and Platforms<br /><ul><li>Livejournal.com
  58. 58. Ning.com
  59. 59. Vox.com
  60. 60. Buzzm.worldbank.org
  61. 61. Movabletype.com
  62. 62. Sharethis.com
  63. 63. Lifestream.fm
  64. 64. Crowdvine.com/home</li></ul>Social Networks<br /><ul><li>Facebook.com
  65. 65. Ning.com
  66. 66. Myspace.com
  67. 67. Hi5.com
  68. 68. Friendster.com
  69. 69. Skyrocxk.com
  70. 70. Orkut.com
  71. 71. Netlog.com
  72. 72. Bebo.com
  73. 73. Tagged.com
  74. 74. Imeem.com
  75. 75. Badoo.com
  76. 76. Xanga.com
  77. 77. Myyearbook.com
  78. 78. Classmates.com</li></ul>Video Sites<br /><ul><li>Video.google.com
  79. 79. Youtube.com
  80. 80. Video.msn.com
  81. 81. Vds.myspace.com
  82. 82. Video.aol.com
  83. 83. Daileymotion.com/us
  84. 84. Veoh.com
  85. 85. Metacafe.com
  86. 86. Break.com
  87. 87. Hulu.com
  88. 88. Revver.com
  89. 89. Stickam.com
  90. 90. Blip.tv
  91. 91. Viddler.com</li></ul>Photo Sites<br /><ul><li>Flickr.com
  92. 92. Photobucket.com
  93. 93. Imageshack.com
  94. 94. Fotolog.com
  95. 95. Multiply.com
  96. 96. Webshots.com
  97. 97. Kodakgallery.com
  98. 98. Snapfish.com
  99. 99. Fotki.com
  100. 100. Smugmug.com
  101. 101. Zoomr.com
  102. 102. Picasa.google.com
  103. 103. Zoto.com</li></ul>Groups<br /><ul><li>Groups.yahoo.com
  104. 104. Groups.google.com
  105. 105. Meetup.com</li></ul>Podcasts<br /><ul><li>Apple.com/iTunes
  106. 106. Live365.com
  107. 107. Podcast.com
  108. 108. Podcastalley.com</li></li></ul><li>Myths & Misconceptions<br />Reality<br />Perception<br />Social Media is Free<br />Social Media is easy<br />Social Media can replace traditional Marketing Avenues<br />The message can be controlled <br />Customers universally love your business<br />Social Media requires people time and cannot be automated<br />Social Media requires time and effort to engage with customers<br />Social Media is another tool for marketers and is not a silver bullet replacing traditional mediums<br />There is a conversation going on about your brand with or without our participation<br />There are both positive and negative customers sharing their experiences online<br />
  109. 109. So where do we start?<br />
  110. 110. Do your homework<br />Social media is not necessarily for everyone<br />Determine if there is an audience for your business to engage<br />Locate your customers’ top network<br />Listen to what is being said about industry/company<br />Evaluate risks vs. rewards<br />Set engagement strategy<br />8<br />
  111. 111. What’s in a name<br />Select your company name as user name<br />If unavailable, find something close & easy to remember<br />Example – Twitter.com/jeffesposito was taken so I went with @JeffEspo; Boston Market is BostMarket on Twitter<br />You want your customers to be able to find you easy<br />Also lends to easier communications<br />Don’t make customers have to search your profile<br />
  112. 112. Keys to Success<br />Identify key networks & stakeholders<br />Don’t try to do it all at once<br />Master one network before adding another<br />Engage customers to increase brand awareness & strengthening customer association<br />This engagement is with both positive and negative people<br />Conversation first, sales second<br />Set Goals<br />10<br />
  113. 113. Rules of Engagement<br />Listen before acting<br />Identify who you are<br />Always be truthful<br />Be professional<br />Show sincerity <br />Care about the customers<br />Never belittle customers<br />Don’t engage the irrational<br />Admit if you’ve made a mistake or misspoke<br />Take the good with the bad<br />Don’t take anything personally<br />Clearly state hours page/account is manned<br />11<br />
  114. 114. What success looks like<br />Sample goals<br />Increased awareness<br />Increase in repeat customers<br />Increase in new fans/follower<br />Customer reactivation<br />Increased conversation share<br />Determine success<br />Set targeted goals<br />Measure monthly <br />Note key milestones<br />This will help determine what moves the needle<br />Example – A Twitter coupon that generates more sales <br />Evaluate progress<br />
  115. 115. May the Force be with you<br />
  116. 116. Questions?Feel free to tweet me @JeffespoOr Email me: SparkAdvisors@Gmail.comwww.jeffesposito.com<br />
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