Discover How to Double the ROI of Your B2B Sales and Marketing

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New report reveals the unfair advantage of the world’s smartest B2B Salespeople and Marketers

Published in: Marketing, Business, Career
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Discover How to Double the ROI of Your B2B Sales and Marketing

  1. 1. What's the best way to make sure your sales team meets forecast and “hits the number”?
  2. 2. “More training!”
  3. 3. Maybe Maybe not
  4. 4. It's important to understand what drives the modern sales process...
  5. 5. CONTENT Sales content – videos, white papers, collateral, articles, case studies, blogs – has become a large and increasingly strategic part of the sales and marketing mix.
  6. 6. Smart Marketers know... Good content builds trust, confidence and interest — and shapes customers' purchasing decisions
  7. 7. That’s why CONTENT has such a Huge impact on sales
  8. 8. Here’s the problem: "Half of B2B executives believe their company’s content is NOT effective for supporting sales" Source: Sirius Decisions Content Model, 2013
  9. 9. What’s worse... "Over 60% of the content created by B2B Marketing departments is not even used by Sales" Source: Sirius Decisions Content Model, 2013
  10. 10. The consequences? 1 Lost sales opportunities 2 Unproductive sales calls 3 Poor customer impressions 4 Higher selling costs
  11. 11. The No. 1 investment you can make is to arm your sales team with compelling content for their buyers
  12. 12. Find out more in this new special report Click to get your free copy
  13. 13. Or copy and paste this URL http://bit.ly/DoubleROI

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