Discover How to Double the ROI of Your B2B Sales and Marketing
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Discover How to Double the ROI of Your B2B Sales and Marketing

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New report reveals the unfair advantage of the world’s smartest B2B Salespeople and Marketers

New report reveals the unfair advantage of the world’s smartest B2B Salespeople and Marketers

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Discover How to Double the ROI of Your B2B Sales and Marketing Discover How to Double the ROI of Your B2B Sales and Marketing Presentation Transcript

  • What's the best way to make sure your sales team meets forecast and “hits the number”?
  • “More training!”
  • Maybe Maybe not
  • It's important to understand what drives the modern sales process...
  • CONTENT Sales content – videos, white papers, collateral, articles, case studies, blogs – has become a large and increasingly strategic part of the sales and marketing mix.
  • Smart Marketers know... Good content builds trust, confidence and interest — and shapes customers' purchasing decisions
  • That’s why CONTENT has such a Huge impact on sales
  • Here’s the problem: "Half of B2B executives believe their company’s content is NOT effective for supporting sales" Source: Sirius Decisions Content Model, 2013
  • What’s worse... "Over 60% of the content created by B2B Marketing departments is not even used by Sales" Source: Sirius Decisions Content Model, 2013
  • The consequences? 1 Lost sales opportunities 2 Unproductive sales calls 3 Poor customer impressions 4 Higher selling costs
  • The No. 1 investment you can make is to arm your sales team with compelling content for their buyers
  • Find out more in this new special report Click to get your free copy
  • Or copy and paste this URL http://bit.ly/DoubleROI