Social media Success!


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The following slideshare are a list of successful marketing campaigns for a mall.

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Social media Success!

  1. 1. Social Successes: Grand opening of rue21 Claires Award Winning Mom’s Nite Out Sales Dawg Wild Fire Live Stream Guest Services
  2. 2. Business cards were distributed to area high schools in Berkeley & JeffersonCounty.Events were set up on Facebook & Myspace.No other forms of advertising were used: budget freeze under Prime Retail Results: Thursday: 85% up from plan Friday: 303% up from plan Saturday: 309% up from plan Sunday: 297% up from plan
  3. 3. Initiated Claire’s at Martinsburg Mall PageOver 1,000 friendsSeveral hundred international friendsI contacted Claire’s marketing department Concerning all the international friends we had.They initiated their own Fanpage.They emailed me thanking me for the helpClaire’s had Facebook shut down all ancillary sitesincluding ours
  4. 4. In April of 2009 JLL & The The Dealey Group Brings Home Three Silvers!Dealey Group initiated an March 3, 2010 TDG won three Silver MAXIs at the ICSC U.S. Shopping Centeraward winning social MAXI Awards in Chicago on March 3, 2010. The Silver Award Winning New Media campaigns including our Social Mediamedia program with 13 Initiative for Jones Lang LaSalle’s Retail Portfolio, our “Scene@TheShops” Social Media campaign for Inland Western’smalls, including Shops at Legacy in Plano, Texas, and our Teen Advisory Board launch for Inland Western’s Southlake Town Square in Southlake,Martinsburg Mall. Texas. In addition to winning three Silvers, TDG is proud to have designed the newspaper insert for Galleria Dallas’ Gold-MAXI-winning-event, “Beauty Live”, and to have been named a MAXI finalist our Mobile Marketing Initiative for Jones Lang LaSalle’s Retail Portfolio. ICSCs MAXI Awards honor and recognize the premier marketing, community outreach, sales promotion and specialty leasing campaigns in the shopping center industry. Click here for the complete list of 2010 U.S. Shopping Center MAXI Award Winners.
  5. 5. By leveraging the popular New Moon character (Edward Cullen),Martinsburg Mall recorded, edited and posted a video featuring key merchandise in the center.
  6. 6. Two Social Media Events!1200 Mom’s with Facebookpages have been reached inTWO WEEKS. That does not include their friends and groups.Announcement of Dell Minigiveaway received over 300“like” responses within TwoMinutes.Year One: 300 in attendance.Year Two: 200 in attendanceAsk me about the trafficdrivers!
  7. 7. A Black Friday PromotionRather than have a radio DJ do a live remote. We gave the DJ a smartphone signedinto Facebook, Twitter and Hootsuite. His job was to wander the mall stores from 4amto 10am tweeting and posting early bird sales and uploading photos. He alsoresponded to customer questions and would personally hunt for items.
  8. 8. Redefining Mall Guest ServicesGuest Services became virtual as their service for the mall included Social Media.Job training in the following social tools. Facebook Twitter Tweetdeck Youtube Livestream
  9. 9. Livestream EventsBroadcasted live on Facebook & the Mall’s website the following events. Two Holiday Fashion Shows Santa’s Arrival Parade Gamestop Midnight Release and Battle of The Bands on Guitar Hero.Please review my online portfolio for more contentincluding, radio, video, print, social media & media