A Dude And His
prototype philosophy:
A Love Story
#ALOVESTORY
What is a prototype?
Hi.
I’m Jeff
@THEJWX
!
DOTCOMS (2)
IBM
FROG DESIGN
MUTUAL MOBILE
WHOLE FOODS MARKET
sculpture major
Product management
ENG...


“I LOVE MAKING THINGS ”
JEFF WILSON: INTERESTS
On With
the Show
Enough about me…
Jeff Wilson
@THEJWX
!
!
!
!
!
GMAIL
GOOGLE+
TWITTER
VIMEO
LINKEDIN
PINTEREST
What do you want to get out
of this, today?
no code
no Demos
just: insight,
some experiences,
& Discussion
To Generate you...
Let’s chat
PROTOTYPING
PROTOTYPES
PROCESS
PROTOTYPING
What is prototyping?
Timeline
.COMs IBM FROG
design
MUTUAL
MOBILE
WHOLE
FOODS
A.K.A.
PRODUCTION
LEARN BY
DOING
FUTURE
EXPERIENCE
TESTING
EXPERI...
CONSUMERS of a Prototype
USER BIZ
TECH
Performance &
capabilities
Technical
Explorations
Organizational
Planning
Executive...
DEFINING
PROTOTYPES
Types of prototypes?
other names?
By another name
• Comp
• mock-up
• model
• rendering
• clickable Wire
• paper prototype
• simulation
• demo
• tech spike
o...
Who Uses prototypes?
AND WHERE?
AND when?
ANDwhy?
Evolution of a Prototype
Prototypes
Alpha Beta for realz
Comps
Paper
Prototypes
Pseudo
Code
Real
Code
Production
Code
ProD...
Prototyping
process
TRUE VALUE of ISOLATION
Expense
Feature Value$
Too
Lame
Too
Dollary
Prototype Value
what does a process
look like?
thanks!
done
Jeff Wilson
@THEJWX
!
!
!
!
!
GMAIL
GOOGLE+
TWITTER
VIMEO
LINKEDIN
PINTEREST
Oh, and don’t
forget to rate,
pl...
Appendix
WORKING WITH A
FRAMEWORK
SOPHIE THE AWESOME
MOBILE STRATEGY FRAMEWORK
!
!PERSONAL CONNECTION
VISCERAL & CONTEXTUAL EXPERIENCE
BREAK EXPECTATIONS
1....
THE FRAMEWORK
VISION
PILLERS
PRINCIPLES
DETAILS
SATISFY ALL
FULLY
ADDRESS ALL
WEIGHTED
PICK AND CHOOSE
INGREDIENTS
NORTH S...
“MOBILE IS A PHYSICAL EXPERIENCE”
SOPHIE THE AWESOME
The mantra
Pillers
Connect Inspire
Enable Transmit
The long Tail Challenge
(interest)
(time)
Inspiration ENABLEMENT
CONNECTION
TRANSMISSION
Pillers
Enable Transmit
InspireCONNECT
principles
Individual
Behavior
Community
Contagiousness
Intent
time
KNOW ME
HELP ME
RESPECT ME
TRIGGER
BEHAVIOR
REWARD
KEY...
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A Dude and His Prototype Theory: A Love Story (SXSWi presentation March 9, 2014)

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SXSWi presentation given March 9, 2014

This presentation is about my own perspectives on prototypes, why I love them, and the basics of defining the necessary details for formalizing a prototyping practice in an organization.

It should be noted that there was considerable talking through this at SXSW and was uploaded primarily for the audience who asked for the slides.

Published in: Technology

A Dude and His Prototype Theory: A Love Story (SXSWi presentation March 9, 2014)

  1. 1. A Dude And His prototype philosophy: A Love Story #ALOVESTORY
  2. 2. What is a prototype?
  3. 3. Hi. I’m Jeff @THEJWX ! DOTCOMS (2) IBM FROG DESIGN MUTUAL MOBILE WHOLE FOODS MARKET sculpture major Product management ENGINEERING~20yrs.
  4. 4. 
 “I LOVE MAKING THINGS ” JEFF WILSON: INTERESTS
  5. 5. On With the Show Enough about me… Jeff Wilson @THEJWX ! ! ! ! ! GMAIL GOOGLE+ TWITTER VIMEO LINKEDIN PINTEREST
  6. 6. What do you want to get out of this, today? no code no Demos just: insight, some experiences, & Discussion To Generate yourown thinking…
  7. 7. Let’s chat PROTOTYPING PROTOTYPES PROCESS
  8. 8. PROTOTYPING
  9. 9. What is prototyping?
  10. 10. Timeline .COMs IBM FROG design MUTUAL MOBILE WHOLE FOODS A.K.A. PRODUCTION LEARN BY DOING FUTURE EXPERIENCE TESTING EXPERIENCE FORMALIZING TYPES FORMALIZING PROCESS
  11. 11. CONSUMERS of a Prototype USER BIZ TECH Performance & capabilities Technical Explorations Organizational Planning Executive Buy-in Strategy & Positioning Marketing & CommunicationsUser Testing Design Research Experiential documentation making something that tells a story looking for feedback
  12. 12. DEFINING PROTOTYPES
  13. 13. Types of prototypes? other names?
  14. 14. By another name • Comp • mock-up • model • rendering • clickable Wire • paper prototype • simulation • demo • tech spike or 16 • proof of concept • proof of technology • reference code • alpha • beta • early release • Everything. We’re agile • more?
  15. 15. Who Uses prototypes? AND WHERE? AND when? ANDwhy?
  16. 16. Evolution of a Prototype Prototypes Alpha Beta for realz Comps Paper Prototypes Pseudo Code Real Code Production Code ProDUCTION GENERATE & DISTILL understanding prepare BUILD x
  17. 17. Prototyping process
  18. 18. TRUE VALUE of ISOLATION Expense Feature Value$ Too Lame Too Dollary Prototype Value
  19. 19. what does a process look like?
  20. 20. thanks! done Jeff Wilson @THEJWX ! ! ! ! ! GMAIL GOOGLE+ TWITTER VIMEO LINKEDIN PINTEREST Oh, and don’t forget to rate, please
  21. 21. Appendix
  22. 22. WORKING WITH A FRAMEWORK
  23. 23. SOPHIE THE AWESOME MOBILE STRATEGY FRAMEWORK ! !PERSONAL CONNECTION VISCERAL & CONTEXTUAL EXPERIENCE BREAK EXPECTATIONS 1. 2. 3. 3 primary tenants
  24. 24. THE FRAMEWORK VISION PILLERS PRINCIPLES DETAILS SATISFY ALL FULLY ADDRESS ALL WEIGHTED PICK AND CHOOSE INGREDIENTS NORTH STAR SPANS ALL PROJECTS
  25. 25. “MOBILE IS A PHYSICAL EXPERIENCE” SOPHIE THE AWESOME The mantra
  26. 26. Pillers Connect Inspire Enable Transmit
  27. 27. The long Tail Challenge (interest) (time) Inspiration ENABLEMENT CONNECTION TRANSMISSION
  28. 28. Pillers Enable Transmit InspireCONNECT
  29. 29. principles Individual Behavior Community Contagiousness Intent time KNOW ME HELP ME RESPECT ME TRIGGER BEHAVIOR REWARD KEY INDIVIDUALS REINFORCEMENT CONTEXT ENGAGEMENT TRIGGERS EMOTION DRIVERS INFLUENCERS REPULSIONS RESPONSE TIME EVOLUTION EXPERIENCE PUBLIC VALUE STORYTELLING & DETAILS who how what where why when
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