Jeff Widmer Portfolio

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From strategy to execution, a portfolio of work by Jeff Widmer

Published in: Business, News & Politics
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Jeff Widmer Portfolio

  1. 1. jeff widmer portfolio
  2. 2. communications strategy
  3. 3. brand identity
  4. 4. brand concepts
  5. 5. corporate brochures posters annual reports online ads presentations video print ads websitescampaigns
  6. 6. social media strategy
  7. 7. content creation + curation 3 1 2
  8. 8. blogs
  9. 9. Twitter
  10. 10. Facebook
  11. 11. LinkedIn
  12. 12. YouTube
  13. 13. Pinterest
  14. 14. communities
  15. 15. mobile
  16. 16. wikis
  17. 17. websites
  18. 18. intranets
  19. 19. video
  20. 20. books
  21. 21. private-label magazines
  22. 22. annual reports
  23. 23. articles
  24. 24. brochures
  25. 25. digitalnewsletters
  26. 26. traditionalnewsletters
  27. 27. exhibits
  28. 28. expert source positioning
  29. 29. customer profiles
  30. 30. corporateprofiles
  31. 31. presentations
  32. 32. whitepapers
  33. 33. crisiscommunications
  34. 34. mergercommunications
  35. 35. sponsorededitorial
  36. 36. speeches
  37. 37. arts
  38. 38. op-ed
  39. 39. publicrelations
  40. 40. mediarelations
  41. 41. investorrelations
  42. 42. communityrelations
  43. 43. employee relations
  44. 44. motivational programs
  45. 45. public policygovernment relations
  46. 46. training materials
  47. 47. legalpublications
  48. 48. nonprofits
  49. 49. I have a passion for writingabout the people who benefit from our brands. Theauthor of The Spirit of Swiftwater and other books,websites, and collateral, my work bridges journalismand marketing, public relations and copywriting. Itranges from the creation of strategic communicationsplans to the production of their content.A veteran of editorial, agency, and corporate life, I havedirected TV commercials and conducted on-camera fieldinterviews, written radio spots and the entire contentof microsites, magazines, and annual reports. That hasled to a rich and varied work experience, from coveringthe construction of America’s first space shuttle towriting a nationally syndicated column on music andspoken-word audio.Specialties include corporate history, ghosted memoir,and collateral in every form, channel, and platform.Clients have included leading brands such as Crayola,Mack Trucks, Rank Group plc, and Sanofi Pasteur. Mywriting has won numerous awards from theInternational Association of Business Communicatorsand the Pennsylvania Newspaper Association. widworks@gmail.com

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