About Jeff Widmer is a PR and social media strategist. He specializes in book-length nonfiction and large-scale marketing communications work. He has created books (The Spirit of Swiftwater, One in a Million), magazines (Bulldog, Round Trip), websites (North American Institute), social networks (jeffwidmer.ning.com), articles (Advertising Age, Philadelphia, US Airways Magazine), and a nationally syndicated music column (Dow Jones Local Media Group). Clients have included Crayola, Mack Trucks, Masco Bath/Delta Faucet, National Penn Bancshares, Sanofi Pasteur, and lifestyle center developer Bayer Properties/Forest City Enterprises. He is a member of Rotary International.