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Adoption of Social Media in HR & Recruitment

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SocialHRCamp was founded and launched in early 2012. Camps have been run in Vancouver twice, Toronto twice, San Francisco twice, and Boston. Smaller-scale events were run in Singapore, Manila, Chicago ...

SocialHRCamp was founded and launched in early 2012. Camps have been run in Vancouver twice, Toronto twice, San Francisco twice, and Boston. Smaller-scale events were run in Singapore, Manila, Chicago and Atlanta.

Each Camp attendee registers through an Eventbrite registration page. During this process they are asked to respond to 3 key non-mandatory questions about their social media use. 336 of Camp attendees in 2012 and 2013 provided useful data to these questions, which forms the basis of this report.

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Adoption of Social Media in HR & Recruitment Adoption of Social Media in HR & Recruitment Presentation Transcript

  • Adoption of Social Media in HR & Recruitment
  • Social Media… is no longer just a tool for Marketing and Communications; it’s for all facets of Human Resources. More than 25% of SocialHRCamp attendees picked learning how to use social media for recruitment as the number one thing they wanted to learn about. Branding is playing an increasingly significant role in HR, and social media, is the most powerful brand engagement and awareness tool today. We know HR is traditionally slow to adopt technology, but, they are finally taking cues from Marketing, and are learning about consumer behavior—buying decision-making, media channels and customer segmentation, and how social media fits into this. Even though HR fully recognizes this shift, specifically social media, it continues to struggle to integrate into HR business practices. This seems logical because within the SocialHRCamp attendee population, only 67% currently use LinkedIn, 65% Twitter and 52% Facebook for personal use. These figures are far below research that exists regarding social media use by Marketers that reports 91% use LinkedIn, 85% Twitter and 81% Facebook. Adoption of Social Media in HR & Recruitment
  • SocialHRCamp is about helping HR Practitioners adopt social media in the workplace. Emerging HR software companies and industry thought-leaders play pivotal roles in delivering a hands-on and interactive Camp experience for attendees. To shape each Camp agenda we ask attendees 3 questions during registration. 1. How would you rate your level of proficiency using social media? 2. Which of the major social media platforms do you use? 3. Regarding social media and HR, what is the number one thing you want to learn most about? With 80% of SocialHRCamp attendees selfreporting that they use social media on at least a fairly regular basis, the core problem that the HR Community faces in adopting social media is not a technical one. Rather, it’s a “how do I integrate what I already know into HR strategy” one. Intermediate 56% Advanced 24% In terms of what HR Practitioners want to learn it is encouraging to see what the top four areas are: Using social media for recruitment How to engage connections Employer brand awareness Broaden network 15% 14% 11% Adoption of Social Media in HR & Recruitment 25% View slide
  • Q1 How would you rate your level of proficiency using social media? FACT: More than 90% of SocialHRCamp attendees currently work in Human Resources, and more than 80% of this group use social media on at least a fairly regular basis. Adoption of Social Media in HR & Recruitment View slide
  • Q2 Which of the major social media platforms do you use? SPECIFICALLY… The primary use of LinkedIn is to build a personal network, Twitter to consume and curate content, and Facebook to stay connected with friends. Beyond LinkedIn, integrating social media into HR continues to not be a common practice. Adoption of Social Media in HR & Recruitment
  • Q3 Regarding social media and HR, what is the number one thing you want to learn most about? Using social media for recruitment 25% How to engage followers/connections 15% Employer brand awareness 14% Broaden audience/network 11% Trends & best practices (social media 101) 8% Internal employee communication & collaboration 7% Using social media as a marketing & sales tool 5% How to measure social media ROI 4% How to get over the fear of using social media 3% Social HR strategy 3% Social learning 2% Using social media for career management & job search 2% Using social media to retain employees 1% Talent communities 1% “Currently, HR primarily uses social media to find and connect with future talent” Adoption of Social Media in HR & Recruitment
  • About SocialHRCamp About This Report Founded in early 2012, SocialHRCamp is the catalyst to accelerating social media adoption in Human Resources, globally. The value social media offers HR is infinite, yet the industry lags behind in adoption. SocialHRCamp aims to solve this problem by bringing together HR practitioners, HR software companies and industry thought-leaders for one full day to learn “how to” use social media in the workplace. This report captures response information provided by SocialHRCamp attendees during the Camp registration process. 336 of Camp attendees in 2012 and 2013 provided useful data to the three non-mandatory questions. Seven Camps took place in Vancouver, Toronto, Boston and San Francisco. Due to growing demand and increasing adoption of social media within specific market segments, starting in 2014 SocialHRCamp will be launching four channels—HR Community, Corporate HR Teams, Business Schools and HR Associations. Where to Find Us www.socialhrcamp.com Adoption of Social Media in HR & Recruitment