Successful Event Landing Pages
Margo Anderson – Internet Solutions Client Manager
Margo Anderson, Client Manager | Page #1...
Remove distractions from your environment
Close mail or other programs you may have opened other
than Live Meeting
Respond...
Today’s Session Agenda
• Introductions
• Top Ten Must Haves
• Rivalry Match Up!
• Demonstration
• Questions
Margo Anderson...
About the Host
Margo Anderson
Internet Solutions Client Manager
• Manager of Blackbaud’s internet solutions
service bureau...
10. Facebook Like Box
Margo Anderson, Client Manager | Page #5 © 2010 Blackbaud
Facebook Like Box
The Like Box is a social plugin that enables Facebook Page
owners to attract and gain Likes from their o...
9. Social Networking Links
Margo Anderson, Client Manager | Page #7 © 2010 Blackbaud
Social Networking Links
If you don’t already of account setup, create one today!
Create or Find Twitter, Facebook, LinkedI...
8. ShareThis
Margo Anderson, Client Manager | Page #9 © 2010 Blackbaud
ShareThis
Create the code here:
http://sharethis.com/publishers/get-sharing-button
Copy and paste into Formatted Text & Im...
7. Calendar/Schedule
Margo Anderson, Client Manager | Page #11 © 2010 Blackbaud
Calendar/Schedule
Make sure there is a clear path to
the calendar of events
If you are not utilizing the calendar
part, or...
6. Good Imagery
Margo Anderson, Client Manager | Page #13 © 2010 Blackbaud
5. Recap of Last Year
Margo Anderson, Client Manager | Page #14 © 2010 Blackbaud
Recap of Last Year
What to Include:
Include photo album of last year’s events
Surveys and Polls to gather feedback from at...
Photo Album Example
Margo Anderson, Client Manager | Page #16 © 2010 Blackbaud
Survey Example
Margo Anderson, Client Manager | Page #17 © 2010 Blackbaud
4. Specific/Friendly URL
Margo Anderson, Client Manager | Page #18 © 2010 Blackbaud
Blackbaud NetCommunity Friendly URL
Sign in with Edit Rights > Edit the Page > Page Properties
Margo Anderson, Client Mana...
3. Attendee List
Margo Anderson, Client Manager | Page #20 © 2010 Blackbaud
Attendee List
Create a “Look Who’s Coming” list to encourage other
alumni to sign up
Use the Blackbaud NetCommunity direct...
Attendee List
Example
Margo Anderson, Client Manager | Page #22 © 2010 Blackbaud
2. Survey/Poll
Margo Anderson, Client Manager | Page #23 © 2010 Blackbaud
Examples
Great way to engage your alumni and gather great information!
Margo Anderson, Client Manager | Page #24 © 2010 Bl...
1. Online Registration
Margo Anderson, Client Manager | Page #25 © 2010 Blackbaud
Online Registration
Why track?
Opportunity to gain updated contact information
Allows the ability to create a “Look Who's ...
Ways to Track
Blackbaud NetCommunity Events Registration Part
• Allows the use of the Events Module for reporting and
hist...
Event Registration
UT Dallas
Margo Anderson, Client Manager | Page #28 © 2010 Blackbaud
Event Registration
UT Dallas
Margo Anderson, Client Manager | Page #29 © 2010 Blackbaud
Event Registration
UT Dallas
Margo Anderson, Client Manager | Page #30 © 2010 Blackbaud
Example
UT Dallas
Margo Anderson, Client Manager | Page #31 © 2010 Blackbaud
Ways to Track
Blackbaud NetCommunity Poll
• Quick and easy for alumni to respond
• Stores information as constituent attri...
Ways to Track
Facebook Events
• Quick and easy for alumni to RSVP
• No integration with backend databases
• Manually tag e...
Top Ten Must Haves
10. Facebook Like Box
9. Social Networking Links
8. ShareThis
7. Link to Calendar/Schedule of Events
6....
Rivalry Match UP
University of Florida Florida State University
Margo Anderson, Client Manager | Page #35 © 2010 Blackbaud...
University of Florida
Schedule
Slideshow of Past
Events
Online Sign Up
Unique URL
Margo Anderson, Client Manager | Page #3...
Florida State University
Schedule
Link to Photos
Snazzy Alumni Pictures
Unique URL
Link to Survey
Margo Anderson, Client M...
The Winner is…
Margo Anderson, Client Manager | Page #38 © 2010 Blackbaud
A Word From Our Sponsor
DMS for Internet Solutions allows nonprofits with our Internet products to offload recurring, ongo...
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Higher Ed Boot Camp: Successful Event Landing Pages

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Higher Ed Boot Camp: Successful Event Landing Pages

  1. 1. Successful Event Landing Pages Margo Anderson – Internet Solutions Client Manager Margo Anderson, Client Manager | Page #1 © 2010 Blackbaud THIS MATERIAL IS STRICTLY CONFIDENTIAL. The information contained in this document, and any attachments thereto, is owned by Blackbaud and is strictly confidential. Unauthorized use, disclosure, or copying of such information is strictly prohibited. If the reader of this document is not the intended recipient, please notify Blackbaud immediately by calling (800) 443-9441 and destroy all copies of this document and any attachments. © 2008 Blackbaud
  2. 2. Remove distractions from your environment Close mail or other programs you may have opened other than Live Meeting Respond to the polls and questions Raise your hand electronically to ask a question “Netiquette” Margo Anderson, Client Manager | Page #2 © 2010 Blackbaud Raise your hand electronically to ask a question Mute your phone
  3. 3. Today’s Session Agenda • Introductions • Top Ten Must Haves • Rivalry Match Up! • Demonstration • Questions Margo Anderson, Client Manager | Page #3 © 2010 Blackbaud • Questions
  4. 4. About the Host Margo Anderson Internet Solutions Client Manager • Manager of Blackbaud’s internet solutions service bureau offering (Data Management Services for Internet Solutions) Passionate about online fundraising Margo Anderson, Client Manager | Page #4 © 2010 Blackbaud Passionate about online fundraising and email marketing 5 years of experience working with Blackbaud NetCommunity Loves the outdoors!
  5. 5. 10. Facebook Like Box Margo Anderson, Client Manager | Page #5 © 2010 Blackbaud
  6. 6. Facebook Like Box The Like Box is a social plugin that enables Facebook Page owners to attract and gain Likes from their own website. Margo Anderson, Client Manager | Page #6 © 2010 Blackbaud Create the code here: http://developers.facebook.com/docs/reference/plugins/like-box Copy and paste into Formatted Text & Images HTML view on Page Level You must create a new one for each page that you would like to “like” or “recommend”
  7. 7. 9. Social Networking Links Margo Anderson, Client Manager | Page #7 © 2010 Blackbaud
  8. 8. Social Networking Links If you don’t already of account setup, create one today! Create or Find Twitter, Facebook, LinkedIn, YouTube, Picasa, Vimeo, Flickr, etc. logos “How can you squander even one more day not taking advantage of Margo Anderson, Client Manager | Page #8 © 2010 Blackbaud more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin
  9. 9. 8. ShareThis Margo Anderson, Client Manager | Page #9 © 2010 Blackbaud
  10. 10. ShareThis Create the code here: http://sharethis.com/publishers/get-sharing-button Copy and paste into Formatted Text & Images HTML view on the Template level Margo Anderson, Client Manager | Page #10 © 2010 Blackbaud on the Template level
  11. 11. 7. Calendar/Schedule Margo Anderson, Client Manager | Page #11 © 2010 Blackbaud
  12. 12. Calendar/Schedule Make sure there is a clear path to the calendar of events If you are not utilizing the calendar part, organize the events in chronological order and use tables to assist with formatting Margo Anderson, Client Manager | Page #12 © 2010 Blackbaud to assist with formatting Include export or printer friendly versions
  13. 13. 6. Good Imagery Margo Anderson, Client Manager | Page #13 © 2010 Blackbaud
  14. 14. 5. Recap of Last Year Margo Anderson, Client Manager | Page #14 © 2010 Blackbaud
  15. 15. Recap of Last Year What to Include: Include photo album of last year’s events Surveys and Polls to gather feedback from attendees Include news articles and summary of events Send email to attendees Margo Anderson, Client Manager | Page #15 © 2010 Blackbaud Send email to attendees
  16. 16. Photo Album Example Margo Anderson, Client Manager | Page #16 © 2010 Blackbaud
  17. 17. Survey Example Margo Anderson, Client Manager | Page #17 © 2010 Blackbaud
  18. 18. 4. Specific/Friendly URL Margo Anderson, Client Manager | Page #18 © 2010 Blackbaud
  19. 19. Blackbaud NetCommunity Friendly URL Sign in with Edit Rights > Edit the Page > Page Properties Margo Anderson, Client Manager | Page #19 © 2010 Blackbaud
  20. 20. 3. Attendee List Margo Anderson, Client Manager | Page #20 © 2010 Blackbaud
  21. 21. Attendee List Create a “Look Who’s Coming” list to encourage other alumni to sign up Use the Blackbaud NetCommunity directory part to create the functionality • Base the directory part list on a registrant query in The Raiser’s Edge Margo Anderson, Client Manager | Page #21 © 2010 Blackbaud Edge • Load the results automatically
  22. 22. Attendee List Example Margo Anderson, Client Manager | Page #22 © 2010 Blackbaud
  23. 23. 2. Survey/Poll Margo Anderson, Client Manager | Page #23 © 2010 Blackbaud
  24. 24. Examples Great way to engage your alumni and gather great information! Margo Anderson, Client Manager | Page #24 © 2010 Blackbaud
  25. 25. 1. Online Registration Margo Anderson, Client Manager | Page #25 © 2010 Blackbaud
  26. 26. Online Registration Why track? Opportunity to gain updated contact information Allows the ability to create a “Look Who's Coming” page Chance to reconnect with lost alumni Capture email addresses for follow up opportunities Margo Anderson, Client Manager | Page #26 © 2010 Blackbaud Capture email addresses for follow up opportunities • Thank you email with appeal • Survey to share Homecoming recommendations And many many more!
  27. 27. Ways to Track Blackbaud NetCommunity Events Registration Part • Allows the use of the Events Module for reporting and historical purposes • Records t-shirt size, meal preferences, etc. via participant attributes Margo Anderson, Client Manager | Page #27 © 2010 Blackbaud attributes • Captures guest information • Handles capacity settings • Allows the ability for online/pledge payments
  28. 28. Event Registration UT Dallas Margo Anderson, Client Manager | Page #28 © 2010 Blackbaud
  29. 29. Event Registration UT Dallas Margo Anderson, Client Manager | Page #29 © 2010 Blackbaud
  30. 30. Event Registration UT Dallas Margo Anderson, Client Manager | Page #30 © 2010 Blackbaud
  31. 31. Example UT Dallas Margo Anderson, Client Manager | Page #31 © 2010 Blackbaud
  32. 32. Ways to Track Blackbaud NetCommunity Poll • Quick and easy for alumni to respond • Stores information as constituent attributes if the user is logged in • Respondents can view a pie chart/bar graph of the responses Blackbaud NetCommunity Survey Margo Anderson, Client Manager | Page #32 © 2010 Blackbaud Blackbaud NetCommunity Survey • Ability to query/export survey result information for logged in users • Query can be used for email lists • Does not store information on constituent’s record Blackbaud NetCommunity Common Form • Will be covered during Thursday’s seminar
  33. 33. Ways to Track Facebook Events • Quick and easy for alumni to RSVP • No integration with backend databases • Manually tag each alumni's record • It’s on Facebook! Margo Anderson, Client Manager | Page #33 © 2010 Blackbaud
  34. 34. Top Ten Must Haves 10. Facebook Like Box 9. Social Networking Links 8. ShareThis 7. Link to Calendar/Schedule of Events 6. Snazzy Alumni Photos Margo Anderson, Client Manager | Page #34 © 2010 Blackbaud 6. Snazzy Alumni Photos 5. Recap of Last Year 4. Specific OR Friendly URL 3. Look Who’s Coming (Directory Part) 2. Survey/Poll 1. Online Registration/RSVP Functionality
  35. 35. Rivalry Match UP University of Florida Florida State University Margo Anderson, Client Manager | Page #35 © 2010 Blackbaud Vs.
  36. 36. University of Florida Schedule Slideshow of Past Events Online Sign Up Unique URL Margo Anderson, Client Manager | Page #36 © 2010 Blackbaud Unique URL
  37. 37. Florida State University Schedule Link to Photos Snazzy Alumni Pictures Unique URL Link to Survey Margo Anderson, Client Manager | Page #37 © 2010 Blackbaud Link to Survey ShareThis Social Networking Links **Bonus Points** Fight Song! Celebrity!
  38. 38. The Winner is… Margo Anderson, Client Manager | Page #38 © 2010 Blackbaud
  39. 39. A Word From Our Sponsor DMS for Internet Solutions allows nonprofits with our Internet products to offload recurring, ongoing functions associated with web/email management and day-to-day operations. Data Services Email Management • Assistance in processing Blackbaud NetCommunity transactions within The Raiser’s Edge. • Configuring The Raiser’s Edge to support new Blackbaud NetCommunity parts • Reporting and List Generation Services • Segmentation and list preparation • Split testing • Copy editing (including conditional email content) • Email template development • Email testing Margo Anderson, Client Manager | Page #39 © 2010 Blackbaud • Reporting and List Generation Services • Email testing • Opt-out and Bounce management Content Management Online Strategic Oversight • Copy editing • Create new pages and templates • Configure and style Blackbaud NetCommunity parts • Maintain and update information architecture • Refresh content and images (i.e., replace expired content) • Share Blackbaud NetCommunity best practices in relation to the organization’s audience and organizational priorities • Provide quarterly updates of internet trends and evolving technologies that impact the organization’s business objectives • Maintain web presence on the leading-edge of solution functionality • Distribute monthly analytics reports of relevant web and email metrics
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