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Online Giving Success<br />Pamela F. Campbell ‘96<br />Jayanthi Srinath<br />
Mailings/ Eappeals Segmentation<br />Fall Appeal + Fall Eappeal <br />Leadership (Lybunts, Sybunts)<br />Non Leadership (L...
Mailings/ Eappeals Segmentation<br />Spring Appeal =March Challenge  <br />2 mailings<br />4 emails<br />Fiscal Year End M...
Fall 2010 e-Appeals<br />4<br />
Calendar Year-End 2010 e-Appeals (1st send)<br />5<br />
Calendar Year-End 2010 e-Appeals (2nd send)<br />6<br />
Match Madness: Sneak Preview - Landing<br />7<br />
Match Madness: Sneak Preview - Giving<br />8<br />
Match Madness – Official Launch – March 1, 2011 (landing)<br />9<br />
Match Madness – Official Launch – March 1, 2011 (giving)<br />10<br />
Match Madness Email Gift Confirmation Message<br />11<br />
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Simons College Online Giving Success

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Outline of annual fund campaign elements and segmentation from Simmons College, March 2011.

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Transcript of "Simons College Online Giving Success"

  1. 1. Online Giving Success<br />Pamela F. Campbell ‘96<br />Jayanthi Srinath<br />
  2. 2. Mailings/ Eappeals Segmentation<br />Fall Appeal + Fall Eappeal <br />Leadership (Lybunts, Sybunts)<br />Non Leadership (Lybunts, Sybunts) <br />(Athletes- Non Donors)<br />Calendar Year End Mailing + Eappeal (2 appeals)<br />Leadership (Lybunts, Sybunts)<br />Non Leadership (Lybunts, Sybunts)<br />(Nursing- Non Donors)<br />2<br />
  3. 3. Mailings/ Eappeals Segmentation<br />Spring Appeal =March Challenge <br />2 mailings<br />4 emails<br />Fiscal Year End Mailing + Eappeal <br />Leadership (Lybunts, Sybunts)<br />Non Leadership (Lybunts, Sybunts) <br />Parents (Test Cells)<br />3<br />
  4. 4. Fall 2010 e-Appeals<br />4<br />
  5. 5. Calendar Year-End 2010 e-Appeals (1st send)<br />5<br />
  6. 6. Calendar Year-End 2010 e-Appeals (2nd send)<br />6<br />
  7. 7. Match Madness: Sneak Preview - Landing<br />7<br />
  8. 8. Match Madness: Sneak Preview - Giving<br />8<br />
  9. 9. Match Madness – Official Launch – March 1, 2011 (landing)<br />9<br />
  10. 10. Match Madness – Official Launch – March 1, 2011 (giving)<br />10<br />
  11. 11. Match Madness Email Gift Confirmation Message<br />11<br />
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