Simons College Online Giving Success
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Simons College Online Giving Success

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Outline of annual fund campaign elements and segmentation from Simmons College, March 2011.

Outline of annual fund campaign elements and segmentation from Simmons College, March 2011.

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    Simons College Online Giving Success Simons College Online Giving Success Presentation Transcript

    • Online Giving Success
      Pamela F. Campbell ‘96
      Jayanthi Srinath
    • Mailings/ Eappeals Segmentation
      Fall Appeal + Fall Eappeal
      Leadership (Lybunts, Sybunts)
      Non Leadership (Lybunts, Sybunts)
      (Athletes- Non Donors)
      Calendar Year End Mailing + Eappeal (2 appeals)
      Leadership (Lybunts, Sybunts)
      Non Leadership (Lybunts, Sybunts)
      (Nursing- Non Donors)
      2
    • Mailings/ Eappeals Segmentation
      Spring Appeal =March Challenge
      2 mailings
      4 emails
      Fiscal Year End Mailing + Eappeal
      Leadership (Lybunts, Sybunts)
      Non Leadership (Lybunts, Sybunts)
      Parents (Test Cells)
      3
    • Fall 2010 e-Appeals
      4
    • Calendar Year-End 2010 e-Appeals (1st send)
      5
    • Calendar Year-End 2010 e-Appeals (2nd send)
      6
    • Match Madness: Sneak Preview - Landing
      7
    • Match Madness: Sneak Preview - Giving
      8
    • Match Madness – Official Launch – March 1, 2011 (landing)
      9
    • Match Madness – Official Launch – March 1, 2011 (giving)
      10
    • Match Madness Email Gift Confirmation Message
      11