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Higher Ed Online Giving Best & Worst Habits
 

Higher Ed Online Giving Best & Worst Habits

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From Blackbaud's Higher Ed Forum at Emmanuel College, July 2012.

From Blackbaud's Higher Ed Forum at Emmanuel College, July 2012.

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    Higher Ed Online Giving Best & Worst Habits Higher Ed Online Giving Best & Worst Habits Presentation Transcript

    • HIGHER EDUCATION FORUM Emmanuel College 7.25.1207/25/2012 Footer 1
    • AGENDA 10:00 Welcome & Introductions 10:15 State of Higher Ed Fundraising 10:45 Moves Management Workshop ) Noon Lunch 12:45 Online Giving Best Practices 1:30 Peer Networking & Q/A 2:00 Adjourn07/25/2012 Footer 2
    • GROUND RULES 1) Participate 2) Participate07/25/2012 Footer 3
    • I S O N L I N E G I V I N G R E L E VA N T F O R H I G H E R E D ? Ò07/25/2012 Footer 4
    • Ò07/25/2012 Footer 5
    • Ò07/25/2012 Footer 6
    • Ò07/25/2012 Footer 7
    • HE INDEX SHOWING VERTICALS Ò07/25/2012 Footer 8
    • TWO ANNUAL SPIKES Ò07/25/2012 Footer 9
    • Ò07/25/2012 Footer 10
    • FORUM PARTICIPANT’S GIVING DATA CY 2011 CY 2010 Ò07/25/2012 Footer 11
    • HOW TO IMPROVE? Sometimes it is easier to say what not to do 4 Bad Habits in Higher Ed Online Giving 1. .EDU home page has no link for donors Ò 2. A single online giving form 3. Donation form distractions 4. Forgetting about mobile devices07/25/2012 Footer 12
    • BAD HABIT #1 • Hidden online giving links Good Habit: ) - The home page and every (every) page includes navigation to a giving form.07/25/2012 Footer 13
    • BAD HABIT #1 X07/25/2012 Footer 14
    • X07/25/2012 Footer 15
    • X07/25/2012 Footer 16
    • X07/25/2012 Footer 17
    • BAD HABIT #2 • A single online giving form Good Habit: X - Each appeal should have a dedicated giving form that carries the messaging/designation/imagery of the source appeal.07/25/2012 Footer 18
    • BAD HABIT #2 X07/25/2012 Footer 19
    • BAD HABIT #2 X07/25/2012 Footer 20
    • BAD HABIT #3 • Donation forms with distractions Good Habit: 퍠і - Less is more; minimize amount of clutter and navigation options to increase conversion rate.07/25/2012 Footer 21
    • BAD HABIT #4 쀠̧07/25/2012 Footer 22
    • BAD HABIT #407/25/2012 Footer 23
    • BAD HABIT #4 O07/25/2012 Footer 24
    • BAD HABIT #4 • Forgetting about mobile Good Habit: • Hyperlinks in an email/text need to 쀠̧ launch mobile friendly pages07/25/2012 Footer 25
    • 쀠̧07/25/2012 Footer 26
    • O07/25/2012 Footer 27
    • 쒐̧07/25/2012 Footer 28
    • 遀ї07/25/2012 Footer 29
    • OPEN FLOOR/STUMP THE CHUMP Á07/25/2012 Footer 30