Higher Ed Online Giving Best & Worst Habits

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From Blackbaud's Higher Ed Forum at Emmanuel College, July 2012.

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Higher Ed Online Giving Best & Worst Habits

  1. 1. HIGHER EDUCATION FORUM Emmanuel College 7.25.1207/25/2012 Footer 1
  2. 2. AGENDA 10:00 Welcome & Introductions 10:15 State of Higher Ed Fundraising 10:45 Moves Management Workshop ) Noon Lunch 12:45 Online Giving Best Practices 1:30 Peer Networking & Q/A 2:00 Adjourn07/25/2012 Footer 2
  3. 3. GROUND RULES 1) Participate 2) Participate07/25/2012 Footer 3
  4. 4. I S O N L I N E G I V I N G R E L E VA N T F O R H I G H E R E D ? Ò07/25/2012 Footer 4
  5. 5. Ò07/25/2012 Footer 5
  6. 6. Ò07/25/2012 Footer 6
  7. 7. Ò07/25/2012 Footer 7
  8. 8. HE INDEX SHOWING VERTICALS Ò07/25/2012 Footer 8
  9. 9. TWO ANNUAL SPIKES Ò07/25/2012 Footer 9
  10. 10. Ò07/25/2012 Footer 10
  11. 11. FORUM PARTICIPANT’S GIVING DATA CY 2011 CY 2010 Ò07/25/2012 Footer 11
  12. 12. HOW TO IMPROVE? Sometimes it is easier to say what not to do 4 Bad Habits in Higher Ed Online Giving 1. .EDU home page has no link for donors Ò 2. A single online giving form 3. Donation form distractions 4. Forgetting about mobile devices07/25/2012 Footer 12
  13. 13. BAD HABIT #1 • Hidden online giving links Good Habit: ) - The home page and every (every) page includes navigation to a giving form.07/25/2012 Footer 13
  14. 14. BAD HABIT #1 X07/25/2012 Footer 14
  15. 15. X07/25/2012 Footer 15
  16. 16. X07/25/2012 Footer 16
  17. 17. X07/25/2012 Footer 17
  18. 18. BAD HABIT #2 • A single online giving form Good Habit: X - Each appeal should have a dedicated giving form that carries the messaging/designation/imagery of the source appeal.07/25/2012 Footer 18
  19. 19. BAD HABIT #2 X07/25/2012 Footer 19
  20. 20. BAD HABIT #2 X07/25/2012 Footer 20
  21. 21. BAD HABIT #3 • Donation forms with distractions Good Habit: 퍠і - Less is more; minimize amount of clutter and navigation options to increase conversion rate.07/25/2012 Footer 21
  22. 22. BAD HABIT #4 쀠̧07/25/2012 Footer 22
  23. 23. BAD HABIT #407/25/2012 Footer 23
  24. 24. BAD HABIT #4 O07/25/2012 Footer 24
  25. 25. BAD HABIT #4 • Forgetting about mobile Good Habit: • Hyperlinks in an email/text need to 쀠̧ launch mobile friendly pages07/25/2012 Footer 25
  26. 26. 쀠̧07/25/2012 Footer 26
  27. 27. O07/25/2012 Footer 27
  28. 28. 쒐̧07/25/2012 Footer 28
  29. 29. 遀ї07/25/2012 Footer 29
  30. 30. OPEN FLOOR/STUMP THE CHUMP Á07/25/2012 Footer 30

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