5 Mistakes Of Food Bank Websites Blackbaud Best Practice Session Oct 6 2009

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Presentation from Blackbaud's food bank best practices web session on October 6th. Topics included the 5 most common food bank website mistakes.

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5 Mistakes Of Food Bank Websites Blackbaud Best Practice Session Oct 6 2009

  1. 1. 5 mistakes foodbank websites make Jessica Bobbitt Leddy, Internet Solutions Manager Alison South, Account Manager Read our blog: www.netwitsthinktank.com
  2. 2. Our Presenters Jessica Bobbitt Leddy Internet Solutions Manager blackbaud jessica.bobbitt@blackbaud.com Alison South Feeding America Account Manager blackbaud alison.south@blackbaud.com Jeff Terry Manager of National Accounts - Blackbaud @JT_on_DI blackbaud jeffrey.terry@blackbaud.com Jessica Bobbitt Leddy| Page #2 © 2008 Blackbaud
  3. 3. Agenda for today o Past, Present, and Future of the Nonprofit Website o 5 common mistakes o Website audit: Capital Area Foodbank Ground Rules o We encourage your questions & comments via Chat or Twitter (@JT_on_DI) o We will un-mute for Q/A at the end o Enjoy yourself! Jessica Bobbitt Leddy| Page #3 © 2008 Blackbaud
  4. 4. Evolution of the Nonprofit Website o Brochure-ware Website o Transactional Website o Integrated Website First website launched August 6, 1991 Jessica Bobbitt Leddy| Page #4 © 2008 Blackbaud
  5. 5. Blackbaud.com - circa 1996 100% brochure-ware Blackbaud.com- circa 2009 Highly interactive Jessica Bobbitt Leddy| Page #5 © 2008 Blackbaud
  6. 6. The Market is Noisy 5 Mistakes Nonprofit Websites Make 1. Hidden Donate Button 2. Organization by Org Chart 3. Death by Scroll 4. The NASCAR Effect 5. Content Rot Source: Connections – www.blackbaud.com/connections Jessica Bobbitt Leddy| Page #6 © 2008 Blackbaud
  7. 7. Hidden Donate Button Jessica Bobbitt Leddy| Page #7 © 2008 Blackbaud
  8. 8. Bread for the City Jessica Bobbitt Leddy| Page #8 © 2008 Blackbaud
  9. 9. Organization by Org Chart Jessica Bobbitt Leddy| Page #9 © 2008 Blackbaud
  10. 10. Organization by Org Chart Instead, think about: Who your website visitors are How they get to your site (google, facebook, newsletter, etc) and what they are after Bottom line: Design for the audience, not for the organization Jessica Bobbitt Leddy| Page #10 © 2008 Blackbaud
  11. 11. Audience-Centric Jessica Bobbitt Leddy| Page #11 © 2008 Blackbaud
  12. 12. Audience-Centric Jessica Bobbitt Leddy| Page #12 © 2008 Blackbaud
  13. 13. Targeted Content Jessica Bobbitt Leddy| Page #13 © 2008 Blackbaud
  14. 14. Death by Scroll Writing for the web is different than writing for Print People look for information on a website differently • Keep it Short • Keep it Focused • Keep it Interactive Eyeballs move around a webpage quickly and not necessarily orderly Jessica Bobbitt Leddy| Page #14 © 2008 Blackbaud
  15. 15. The NASCAR Effect Jessica Bobbitt Leddy| Page #15 © 2008 Blackbaud
  16. 16. Instead, Simplify Jessica Bobbitt Leddy| Page #16 © 2008 Blackbaud
  17. 17. Content Jessica Bobbitt Leddy| Page #17 © 2008 Blackbaud
  18. 18. Website Audit Capital Area Food Bank Jessica Bobbitt Leddy| Page #18 © 2008 Blackbaud
  19. 19. Capital Area Food Bank – Archived website circa 2002 Jessica Bobbitt Leddy| Page #19 © 2008 Blackbaud
  20. 20. Capital Area Food Bank– Archived website circa 2008 Jessica Bobbitt Leddy| Page #20 © 2008 Blackbaud
  21. 21. Capital Area Food Bank Jessica Bobbitt Leddy| Page #21 © 2008 Blackbaud
  22. 22. Jessica Bobbitt Leddy| Page #22 © 2008 Blackbaud
  23. 23. Jessica Bobbitt Leddy| Page #23 © 2008 Blackbaud
  24. 24. Blackbaud Internet Solutions Division provides comprehensive consulting services including the following: Advocacy Strategy Internet Strategy + Strategy [ Email Strategy Internet Audit A-Thon Strategy Fundraising Strategy ] Online Branding Email Design + Design [ Site Design Site Redesign Micro-Site Design Media Design ] + Development Site Development Integration [ Content Creation Content Migration Customization System Migration ] + Training Onsite Training Train-the-Trainer + Management [ Remote Training Classroom Training Upgrade Training eLearning Library ] Jessica Bobbitt Leddy| Page #24 [ Site Management Metrics Monitoring Consulting Support Design Support ] © 2008 Blackbaud
  25. 25. The Market is Noisy Want to learn more? Be sure to check out…. http://interactive.blackbaud.com http://www.blackbaud.com/connections http://www.blackbaud.com/netwits http://www.blackbaud.com/events/webseminars.aspx Or email your presenter at: jessica.bobbitt@blackbaud.com Jessica Bobbitt Leddy| Page #25 © 2008 Blackbaud

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