Social Media for Municipalities

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A presentation I did for Leduc County on how municipalities can use social media. I provided some background info about how communication is changing, what social media is, which channels to focus on, and how some other cities are using social media.

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  • -Introduction - We specialize in helping small to medium businesses develop and deploy inbound marketing systems that get more traffic to their website, identify more leads and close more sales. We use a variety of online marketing strategies to do this, social media being one of the most important.\n-Survey room - Who is on Facebook? Twitter? Blogging? Terrified of social media? Think it’s a waste of time?\n-Set expectations. Cell phones, interaction, not professional speaker, nervous, may sweat, kind of an introvert, but full of passion and extremely knowledgeable.\n-Fundamentals before strategies.\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
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  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • Universal, everyone goes through this process if they don't already have a service provider\n
  • Universal, everyone goes through this process if they don't already have a service provider\n
  • Universal, everyone goes through this process if they don't already have a service provider\n
  • Universal, everyone goes through this process if they don't already have a service provider\n
  • Universal, everyone goes through this process if they don't already have a service provider\n
  • Use the trip to Disney Land example\n
  • Use the trip to Disney Land example\n
  • -where do people go to research a problem?\n-think about the last time you had a problem, what did you do?\n
  • -where do people go to research a problem?\n-think about the last time you had a problem, what did you do?\n
  • -where do people go to research a problem?\n-think about the last time you had a problem, what did you do?\n
  • -where do people go to research a problem?\n-think about the last time you had a problem, what did you do?\n
  • -where do people go to research a problem?\n-think about the last time you had a problem, what did you do?\n
  • -look for vendors that provide the product or service that will solve the problem\n
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  • -Step 3 Examples: largest inventory, overnight shipping, experienced staff, cheapest price\n-Step 2 Examples: buyer’s guide, info on how to decide the best solution, etc.\n-Providing valuable information helps position you as a trusted authority in your market\n
  • -Step 3 Examples: largest inventory, overnight shipping, experienced staff, cheapest price\n-Step 2 Examples: buyer’s guide, info on how to decide the best solution, etc.\n-Providing valuable information helps position you as a trusted authority in your market\n
  • -price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
  • -price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
  • -price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
  • -price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
  • -price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
  • -price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
  • -price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
  • -price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
  • -price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
  • -price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
  • -price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
  • -price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
  • -price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
  • -price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
  • -price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
  • -price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
  • -price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
  • -price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
  • -price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions, what they say is taken at face value and accepted as fact more readily\n-trust: an underlying level of trust that helps you bypass otherwise common objections (Mike Holmes)\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -50% of the worlds pop. is under 30 and 96% have joined a social network\n-Fastest growing segment on Facebook is 55-65 year-old females\n-25% of search results for world’s top 20 largest brands are links to user-generated content\n-78% of people trust their friend’s recommendations, only 14% trust advertising\n-18% of TV ads generate a positive ROI, 90% of people skip ads with a PVR\n-24 of the 25 largest newspapers are experiencing record declines (NYTimes public announcement)\n-We no longer search for the news, it finds us (Japan earthquake - Twitter)\n-It’s a shift in the way we communicate, not a fad.\n-Experts predict will have a bigger impact in society than the printing press did\n-”The ROI of Social Media is Your Business Will Still Exist in 5 years” - forcing exceptional customer service, back to mom and pop shop\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
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  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
  • -Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
  • -Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
  • -Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
  • -Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
  • -Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
  • -Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
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  • -Good: Events, Links to Jobs & Videos, Comment Policy\n-Bad: Wall is locked for comments, Link To Twitter doesn’t work\n
  • -Good: Events, Links to Jobs & News, Open to public comments, Engagement\n-Bad: No comment policy, no links to other social networks\n
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  • -Good: Events, Important News, Engagement\n-Bad: Links to move people back to the City website or over to other channels\n
  • -Good: Events, Important News, Engagement\n-Bad: Links to move people back to the City website or over to other channels\n
  • -Good: Events, Important News, Engagement\n-Bad: Links to move people back to the City website or over to other channels\n
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  • -Good: Lots of Videos of Initiatives and Services\n-Bad: City Council videos, City Events, More Fun!\n
  • -Good: Videos of Initiatives and Services, Some Fun\n-Bad: City Council videos, City Events, More Organization, More Fun!\n
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  • -Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
  • -Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
  • -Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
  • -Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
  • -Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
  • -Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
  • -Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
  • -use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
  • -use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
  • -use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
  • -use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
  • -use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
  • -use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
  • -use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
  • -use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
  • -use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
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  • Social Media for Municipalities

    1. 1. Social Media For Municipalities
    2. 2. Who am I?
    3. 3. Who am I? Jeff Schneider, MN
    4. 4. Who am I? Jeff Schneider, MN • Founder & President of Marketing Ninjas
    5. 5. Who am I? Jeff Schneider, MN • Founder & President of Marketing Ninjas • Inbound Marketing Specialist
    6. 6. Who am I? Jeff Schneider, MN • Founder & President of Marketing Ninjas • Inbound Marketing Specialist • Social Media Speaker & Trainer
    7. 7. Who am I? Jeff Schneider, MN • Founder & President of Marketing Ninjas • Inbound Marketing Specialist • Social Media Speaker & Trainer • Appeared on Season 5 of CBC’s hit reality series Dragons’ Den
    8. 8. What We’ll Cover
    9. 9. What We’ll Cover• How communication is changing
    10. 10. What We’ll Cover• How communication is changing• Introduction to social media
    11. 11. What We’ll Cover• How communication is changing• Introduction to social media• How does it affect me?
    12. 12. What We’ll Cover• How communication is changing• Introduction to social media• How does it affect me?• Which social media channels to focus on
    13. 13. What We’ll Cover• How communication is changing• Introduction to social media• How does it affect me?• Which social media channels to focus on• How municipalities are using social media
    14. 14. Traditional Communication
    15. 15. Traditional Communication
    16. 16. People Are Blocking It
    17. 17. People Are Blocking It
    18. 18. Communication Is Changing
    19. 19. Communication Is Changing
    20. 20. Rethink Communication
    21. 21. Rethink Communication Outbound• Telemarketing• Trade shows• Print ads• TV/radio ads
    22. 22. Rethink Communication Outbound• Telemarketing• Trade shows• Print ads• TV/radio adsInterruption
    23. 23. Rethink Communication Outbound Inbound• Telemarketing • SEO / SEM• Trade shows • Blogging• Print ads • Social Media• TV/radio ads • Free tools/trialsInterruption
    24. 24. Rethink Communication Outbound Inbound• Telemarketing • SEO / SEM• Trade shows • Blogging• Print ads • Social Media• TV/radio ads • Free tools/trialsInterruption Permission
    25. 25. What is Social Media?
    26. 26. What is Social Media?“Social media is the use of web-based and mobiletechnologies to turn communication intointeractive dialogue.”Source: Wikipedia
    27. 27. What is Social Media?“Social media is the use of web-based and mobiletechnologies to turn communication intointeractive dialogue.”Source: Wikipedia“It’s media (content that is published) with asocial (anyone can add to it) component.”Source: Mike Volpe - VP Marketing, Hubspot
    28. 28. What is Social Media?
    29. 29. What is Social Media?• Helps people to share information and common interests
    30. 30. What is Social Media?• Helps people to share information and common interests• Allows us to gain important feedback from people in our community
    31. 31. What is Social Media?• Helps people to share information and common interests• Allows us to gain important feedback from people in our community• Provides new opportunities to create and communicate with people that care
    32. 32. Why Should I Care?
    33. 33. Why Should I Care?
    34. 34. How Does It Affect Me?
    35. 35. How Does It Affect Me?• Social media allows you to stay connected with people via casual observation.
    36. 36. How Does It Affect Me?• Social media allows you to stay connected with people via casual observation.• Social media allows us to stay globally connected.
    37. 37. How Does It Affect Me?• Social media allows you to stay connected with people via casual observation.• Social media allows us to stay globally connected.• Social media makes you more productive.
    38. 38. Avoid This Critical Error!
    39. 39. Avoid This Critical Error! The MOST important thing you need to understand about social media is:
    40. 40. Avoid This Critical Error! The MOST important thing you need to understand about social media is: IT IS A COMMUNICATION TOOL, NOT A BROADCAST TOOL.
    41. 41. Avoid This Critical Error! The MOST important thing you need to understand about social media is: IT IS A COMMUNICATION TOOL, NOT A BROADCAST TOOL. Your Primary Objective:Engage your audience and build relationships.
    42. 42. Avoid This Critical Error! The MOST important thing you need to understand about social media is: IT IS A COMMUNICATION TOOL, NOT A BROADCAST TOOL. Your Primary Objective:Engage your audience and build relationships.Think: Cocktail Party or Networking Event...
    43. 43. Networking Event Advice
    44. 44. Networking Event Advice• Meet people and start conversations
    45. 45. Networking Event Advice• Meet people and start conversations• Answer questions - help others
    46. 46. Networking Event Advice• Meet people and start conversations• Answer questions - help others• Ask questions - trust others’ advice
    47. 47. Networking Event Advice• Meet people and start conversations• Answer questions - help others• Ask questions - trust others’ advice• Focus on being interested not interesting
    48. 48. Social Networking Advice
    49. 49. Social Networking Advice• Become a real member of the community
    50. 50. Social Networking Advice• Become a real member of the community• Add value to the community
    51. 51. Social Networking Advice• Become a real member of the community• Add value to the community• Ask and answer questions
    52. 52. Social Networking Advice• Become a real member of the community• Add value to the community• Ask and answer questions• More effective than live networking events
    53. 53. Social Networking Advice• Become a real member of the community• Add value to the community• Ask and answer questions• More effective than live networking events• No boundaries of time or space
    54. 54. Social Networking Advice• Become a real member of the community• Add value to the community• Ask and answer questions• More effective than live networking events• No boundaries of time or space• Other people can listen in easily
    55. 55. The Current Social Media Landscape
    56. 56. Only Worry About The Big 4!
    57. 57. Facebook
    58. 58. Facebook• The largest gathering place on the planet
    59. 59. Facebook• The largest gathering place on the planet• Over 800 million active users
    60. 60. Facebook• The largest gathering place on the planet• Over 800 million active users• 1 in every 9 people on the planet has an account
    61. 61. Facebook• The largest gathering place on the planet• Over 800 million active users• 1 in every 9 people on the planet has an account• 300 million check in daily
    62. 62. Facebook• The largest gathering place on the planet• Over 800 million active users• 1 in every 9 people on the planet has an account• 300 million check in daily• 350 million check in on a mobile device
    63. 63. Facebook• The largest gathering place on the planet• Over 800 million active users• 1 in every 9 people on the planet has an account• 300 million check in daily• 350 million check in on a mobile device• Average time spent online is 30-40 minutes
    64. 64. Facebook• The largest gathering place on the planet• Over 800 million active users• 1 in every 9 people on the planet has an account• 300 million check in daily• 350 million check in on a mobile device• Average time spent online is 30-40 minutes• Very diverse demographics
    65. 65. Facebook• The largest gathering place on the planet• Over 800 million active users• 1 in every 9 people on the planet has an account• 300 million check in daily• 350 million check in on a mobile device• Average time spent online is 30-40 minutes• Very diverse demographics• Great place to connect with friends and family
    66. 66. Twitter
    67. 67. Twitter• Over 300 million accounts
    68. 68. Twitter• Over 300 million accounts• Over 190 million active users
    69. 69. Twitter• Over 300 million accounts• Over 190 million active users• 460,000 new signups every single day
    70. 70. Twitter• Over 300 million accounts• Over 190 million active users• 460,000 new signups every single day• Doubling in size every 6 months
    71. 71. Twitter• Over 300 million accounts• Over 190 million active users• 460,000 new signups every single day• Doubling in size every 6 months• Mobile-based platform
    72. 72. Twitter• Over 300 million accounts• Over 190 million active users• 460,000 new signups every single day• Doubling in size every 6 months• Mobile-based platform• Best network for conversations
    73. 73. LinkedIn
    74. 74. LinkedIn• Over 75 million active users
    75. 75. LinkedIn• Over 75 million active users• Growing quickly, recently went public
    76. 76. LinkedIn• Over 75 million active users• Growing quickly, recently went public• Business-oriented network
    77. 77. LinkedIn• Over 75 million active users• Growing quickly, recently went public• Business-oriented network• BNI-type users looking to make connections
    78. 78. LinkedIn• Over 75 million active users• Growing quickly, recently went public• Business-oriented network• BNI-type users looking to make connections• Your professional online profile
    79. 79. LinkedIn• Over 75 million active users• Growing quickly, recently went public• Business-oriented network• BNI-type users looking to make connections• Your professional online profile• Top place for recruiters and job seekers
    80. 80. YouTube
    81. 81. YouTube• Second largest search engine in the world
    82. 82. YouTube• Second largest search engine in the world• Over 2 Billion views per day
    83. 83. YouTube• Second largest search engine in the world• Over 2 Billion views per day• Average user watches 15 minutes of video every day
    84. 84. YouTube• Second largest search engine in the world• Over 2 Billion views per day• Average user watches 15 minutes of video every day• More than 10 hours of video is uploaded every minute
    85. 85. YouTube• Second largest search engine in the world• Over 2 Billion views per day• Average user watches 15 minutes of video every day• More than 10 hours of video is uploaded every minute• Over 3 million users auto-share to another network
    86. 86. YouTube• Second largest search engine in the world• Over 2 Billion views per day• Average user watches 15 minutes of video every day• More than 10 hours of video is uploaded every minute• Over 3 million users auto-share to another network• Video is one of the BEST ways to engage your audience and drive traffic to your website
    87. 87. How Smart Phones Help
    88. 88. How Smart Phones Help• Allows you to make phone calls, access email and the Internet and download applications to make life easier
    89. 89. How Smart Phones Help• Allows you to make phone calls, access email and the Internet and download applications to make life easier• Social media has been developed for mobile use
    90. 90. How Smart Phones Help• Allows you to make phone calls, access email and the Internet and download applications to make life easier• Social media has been developed for mobile use• Allows communication to be instantaneous and people can receive it while they are on the go
    91. 91. Why Cities Use Social Media
    92. 92. Why Cities Use Social Media• Allows new audiences to engage and connect with your city and its services
    93. 93. Why Cities Use Social Media• Allows new audiences to engage and connect with your city and its services• Increases participation in city government
    94. 94. Why Cities Use Social Media• Allows new audiences to engage and connect with your city and its services• Increases participation in city government• Informs citizens about what the city is doing and why
    95. 95. Why Cities Use Social Media• Allows new audiences to engage and connect with your city and its services• Increases participation in city government• Informs citizens about what the city is doing and why• Allows for important feedback to help improve processes
    96. 96. Social Media Can Help In Emergency Situations
    97. 97. Social Media Can Help In Emergency Situations• Broadcast information quickly in times of emergency and provide on-going updates
    98. 98. Social Media Can Help In Emergency Situations• Broadcast information quickly in times of emergency and provide on-going updates• Provide links to sources of more information to help answer people’s questions
    99. 99. Social Media Can Help In Emergency Situations• Broadcast information quickly in times of emergency and provide on-going updates• Provide links to sources of more information to help answer people’s questions• Engage the people in the community to help spread the word (viral)
    100. 100. Social Media Can Help In Emergency Situations• Broadcast information quickly in times of emergency and provide on-going updates• Provide links to sources of more information to help answer people’s questions• Engage the people in the community to help spread the word (viral)• It’s cost-effective and word spreads quicker
    101. 101. Other OpportunitiesSocial Media Provides
    102. 102. Other Opportunities Social Media Provides• Early-warning issues management
    103. 103. Other Opportunities Social Media Provides• Early-warning issues management• Monitoring the reaction to information and announcements
    104. 104. Other Opportunities Social Media Provides• Early-warning issues management• Monitoring the reaction to information and announcements• Direct-to-citizen communication by avoiding traditional forms of media
    105. 105. Other OpportunitiesSocial Media Provides
    106. 106. Other Opportunities Social Media Provides• Creating a voice and putting a face on the municipality (don’t be afraid to have some FUN!)
    107. 107. Other Opportunities Social Media Provides• Creating a voice and putting a face on the municipality (don’t be afraid to have some FUN!)• Emergency management and getting information out quickly
    108. 108. Other Opportunities Social Media Provides• Creating a voice and putting a face on the municipality (don’t be afraid to have some FUN!)• Emergency management and getting information out quickly• Raising awareness of resources
    109. 109. Other Opportunities Social Media Provides• Creating a voice and putting a face on the municipality (don’t be afraid to have some FUN!)• Emergency management and getting information out quickly• Raising awareness of resources• Identifying specific resources and information
    110. 110. What Are Other Municipalities Doing?
    111. 111. City of Edmonton FB Page
    112. 112. City of Calgary FB Page
    113. 113. How MunicipalitiesCan Use Facebook
    114. 114. How Municipalities Can Use Facebook• Post links to upcoming events or videos of past events
    115. 115. How Municipalities Can Use Facebook• Post links to upcoming events or videos of past events• Post announcements, news releases and other important information
    116. 116. How Municipalities Can Use Facebook• Post links to upcoming events or videos of past events• Post announcements, news releases and other important information• Post photos and share information that would be of interest to the community
    117. 117. How Municipalities Can Use Facebook• Post links to upcoming events or videos of past events• Post announcements, news releases and other important information• Post photos and share information that would be of interest to the community• Engage their citizens
    118. 118. City of Edmonton TW Page
    119. 119. City of Calgary TW Page
    120. 120. Leduc County TW Page
    121. 121. How Municipalities Can Use Twitter
    122. 122. How Municipalities Can Use Twitter• Post announcements, news releases and real-time news about construction or traffic
    123. 123. How Municipalities Can Use Twitter• Post announcements, news releases and real-time news about construction or traffic• Broadcast information quickly in times of emergency
    124. 124. How Municipalities Can Use Twitter• Post announcements, news releases and real-time news about construction or traffic• Broadcast information quickly in times of emergency• Engage the people in the community and get instant feedback
    125. 125. How Municipalities Can Use Twitter• Post announcements, news releases and real-time news about construction or traffic• Broadcast information quickly in times of emergency• Engage the people in the community and get instant feedback• Drive traffic to the City website, social networks or other important information
    126. 126. City of Edmonton YT Page
    127. 127. City of Calgary YT Page
    128. 128. How MunicipalitiesCan Use YouTube
    129. 129. How Municipalities Can Use YouTube• Post City Council videos
    130. 130. How Municipalities Can Use YouTube• Post City Council videos• Post videos of upcoming or past events
    131. 131. How Municipalities Can Use YouTube• Post City Council videos• Post videos of upcoming or past events• Post interviews with key personnel or people in the community
    132. 132. How Municipalities Can Use YouTube• Post City Council videos• Post videos of upcoming or past events• Post interviews with key personnel or people in the community• Share announcements about services or changes to policies and bylaws.
    133. 133. Defining New Opportunities
    134. 134. Defining New Opportunities• What will motivate public involvement now?
    135. 135. Defining New Opportunities• What will motivate public involvement now?• How can online communication through the use of social media support and build on that?
    136. 136. Defining New Opportunities• What will motivate public involvement now?• How can online communication through the use of social media support and build on that?• What are some other opportunities that you can use social media to increase efficiency and collaboration?
    137. 137. Things To Consider
    138. 138. Things To Consider• What are you trying to accomplish?
    139. 139. Things To Consider• What are you trying to accomplish?• What expertise do you currently have on staff?
    140. 140. Things To Consider• What are you trying to accomplish?• What expertise do you currently have on staff?• Which social media networks will you use to accomplish your goals?
    141. 141. Things To Consider• What are you trying to accomplish?• What expertise do you currently have on staff?• Which social media networks will you use to accomplish your goals?• Are you prepared to allow questioning of your actions?
    142. 142. Things To Consider
    143. 143. Things To Consider• What happens if someone says something negative?
    144. 144. Things To Consider• What happens if someone says something negative?• How will you promote the media you are using?
    145. 145. Things To Consider• What happens if someone says something negative?• How will you promote the media you are using?• Who will be responsible for initiating and maintaing your presence in new social networks?
    146. 146. Things To Consider• What happens if someone says something negative?• How will you promote the media you are using?• Who will be responsible for initiating and maintaing your presence in new social networks?• How do you measure your success?
    147. 147. Have a Social Media Policy
    148. 148. Have a Social Media Policy• Always be transparent. Identify yourself and who you work for.
    149. 149. Have a Social Media Policy• Always be transparent. Identify yourself and who you work for.• Understand what’s private and what’s public.
    150. 150. Have a Social Media Policy• Always be transparent. Identify yourself and who you work for.• Understand what’s private and what’s public.• Engage your community. Ask and answer questions. Add value.
    151. 151. Have a Social Media Policy• Always be transparent. Identify yourself and who you work for.• Understand what’s private and what’s public.• Engage your community. Ask and answer questions. Add value.• Encourage feedback and suggestions from your community.
    152. 152. Have a Social Media Policy
    153. 153. Have a Social Media Policy• Avoid commenting on legal matters and litigation.
    154. 154. Have a Social Media Policy• Avoid commenting on legal matters and litigation.• Avoid participating in any “crisis” situations.
    155. 155. Have a Social Media Policy• Avoid commenting on legal matters and litigation.• Avoid participating in any “crisis” situations.• Ask for help if you don’t know the right answer.
    156. 156. Have a Social Media Policy• Avoid commenting on legal matters and litigation.• Avoid participating in any “crisis” situations.• Ask for help if you don’t know the right answer.• Learn from your mistakes (you WILL make some).
    157. 157. Why Transparency andAuthenticity Are Critical
    158. 158. Why Transparency and Authenticity Are Critical• We live in an age of complete transparency.
    159. 159. Why Transparency and Authenticity Are Critical• We live in an age of complete transparency.• Everyone knows what everybody is doing.
    160. 160. Why Transparency and Authenticity Are Critical• We live in an age of complete transparency.• Everyone knows what everybody is doing.• It’s easy to see who’s doing it right and who’s doing it wrong.
    161. 161. Why Transparency and Authenticity Are Critical• We live in an age of complete transparency.• Everyone knows what everybody is doing.• It’s easy to see who’s doing it right and who’s doing it wrong.• It’s even easier for the word to get out once someone notices you’re doing it wrong.
    162. 162. Why Transparency andAuthenticity Are Critical
    163. 163. Why Transparency and Authenticity Are Critical• Internet technologies have made it easier to spread “the good word”.
    164. 164. Why Transparency and Authenticity Are Critical• Internet technologies have made it easier to spread “the good word”.• These technologies can also backfire if you’re not careful.
    165. 165. Why Transparency and Authenticity Are Critical• Internet technologies have made it easier to spread “the good word”.• These technologies can also backfire if you’re not careful.• Your Filter: If you wouldn’t want it on the front page of the New York Times... DON’T POST IT IN THE SOCIAL NETWORKS.
    166. 166. Why Transparency andAuthenticity Are Critical
    167. 167. Why Transparency and Authenticity Are Critical• The core of transparency and authenticity is CARING ABOUT PEOPLE.
    168. 168. Why Transparency and Authenticity Are Critical• The core of transparency and authenticity is CARING ABOUT PEOPLE.• Showing you care will set you apart and gain people’s attention.
    169. 169. Why Transparency and Authenticity Are Critical• The core of transparency and authenticity is CARING ABOUT PEOPLE.• Showing you care will set you apart and gain people’s attention.• Consistently provide helpful and entertaining content and interact with your online community and you’ll shine.
    170. 170. Why Transparency andAuthenticity Are Critical
    171. 171. Why Transparency and Authenticity Are Critical“People don’t care how much you know until they know how much you care.” ~ Zig Ziglar
    172. 172. Have social media questions? To ask questions and get answers visit: www.AskJeffSchneider.com or scan this with your phone…
    173. 173. Join us online! To connect with Jeff Schneider and Marketing Ninjas visit:www.MarketingNinjas.com/connector scan this withyour phone…

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