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How To Use Social Media For Business Part 1 of 2
 

How To Use Social Media For Business Part 1 of 2

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Part 1 of 2 on how to use social media for business effectively.

Part 1 of 2 on how to use social media for business effectively.

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  • -Introduction - We specialize in helping small to medium businesses develop and deploy inbound marketing systems that get more traffic to their website, identify more leads and close more sales. We use a variety of online marketing strategies to do this, social media being one of the most important.\n-Survey room - Who is on Facebook? Twitter? Blogging? Terrified of social media? Think it’s a waste of time?\n-Set expectations. Cell phones, interaction, not professional speaker, nervous, may sweat, kind of an introvert, but full of passion and extremely knowledgeable.\n-Fundamentals before strategies.\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
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  • \n
  • \n
  • \n
  • \n
  • \n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • Universal, everyone goes through this process if they don't already have a service provider\n
  • Universal, everyone goes through this process if they don't already have a service provider\n
  • Universal, everyone goes through this process if they don't already have a service provider\n
  • Universal, everyone goes through this process if they don't already have a service provider\n
  • Universal, everyone goes through this process if they don't already have a service provider\n
  • Use the trip to Disney Land example\n
  • Use the trip to Disney Land example\n
  • -where do people go to research a problem?\n-think about the last time you had a problem, what did you do?\n
  • -where do people go to research a problem?\n-think about the last time you had a problem, what did you do?\n
  • -where do people go to research a problem?\n-think about the last time you had a problem, what did you do?\n
  • -where do people go to research a problem?\n-think about the last time you had a problem, what did you do?\n
  • -where do people go to research a problem?\n-think about the last time you had a problem, what did you do?\n
  • -look for vendors that provide the product or service that will solve the problem\n
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  • -Step 3 Examples: largest inventory, overnight shipping, experienced staff, cheapest price\n-Step 2 Examples: buyer’s guide, info on how to decide the best solution, etc.\n-Providing valuable information helps position you as a trusted authority in your market\n
  • -Step 3 Examples: largest inventory, overnight shipping, experienced staff, cheapest price\n-Step 2 Examples: buyer’s guide, info on how to decide the best solution, etc.\n-Providing valuable information helps position you as a trusted authority in your market\n
  • -price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions\n-trust: Mike Holmes - would I question him about reno’s?\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
  • -price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions\n-trust: Mike Holmes - would I question him about reno’s?\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
  • -price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions\n-trust: Mike Holmes - would I question him about reno’s?\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
  • -price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions\n-trust: Mike Holmes - would I question him about reno’s?\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
  • -price: nobody expects to pay the least when dealing with the best\n-listen: people listen to experts and it influences their decisions\n-trust: Mike Holmes - would I question him about reno’s?\n-eager: people don’t want to deal with generalists - use the brain tumor analogy\n-choice: they expect their needs will be handled better\n
  • -Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
  • -Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
  • -Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
  • -Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
  • -Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
  • -Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
  • -Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
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  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
  • -Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
  • -Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
  • -Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
  • -Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
  • -Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
  • -Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
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How To Use Social Media For Business Part 1 of 2 How To Use Social Media For Business Part 1 of 2 Presentation Transcript

  • How To Use Social Media ForBusiness Effectively
  • Who am I?
  • Who am I? Jeff Schneider, MN
  • Who am I? Jeff Schneider, MN • Founder & President of Marketing Ninjas
  • Who am I? Jeff Schneider, MN • Founder & President of Marketing Ninjas • Inbound Marketing Specialist
  • Who am I? Jeff Schneider, MN • Founder & President of Marketing Ninjas • Inbound Marketing Specialist • Social Media Speaker & Trainer
  • Who am I? Jeff Schneider, MN • Founder & President of Marketing Ninjas • Inbound Marketing Specialist • Social Media Speaker & Trainer • Appeared on Season 5 of CBC’s hit reality series Dragons’ Den
  • Marketing Ninjas?
  • Marketing Ninjas?• Specialize in helping small and medium businesses develop and deploy inbound marketing programs
  • Marketing Ninjas?• Specialize in helping small and medium businesses develop and deploy inbound marketing programs• More website traffic, more leads, more customers and more sales.
  • Marketing Ninjas?• Specialize in helping small and medium businesses develop and deploy inbound marketing programs• More website traffic, more leads, more customers and more sales.• 3 Components of successful Inbound Marketing:
  • Marketing Ninjas?• Specialize in helping small and medium businesses develop and deploy inbound marketing programs• More website traffic, more leads, more customers and more sales.• 3 Components of successful Inbound Marketing: 1. Blogging
  • Marketing Ninjas?• Specialize in helping small and medium businesses develop and deploy inbound marketing programs• More website traffic, more leads, more customers and more sales.• 3 Components of successful Inbound Marketing: 1. Blogging 2. Search Engine Optimization
  • Marketing Ninjas?• Specialize in helping small and medium businesses develop and deploy inbound marketing programs• More website traffic, more leads, more customers and more sales.• 3 Components of successful Inbound Marketing: 1. Blogging 2. Search Engine Optimization 3. Social Media
  • Traditional Marketing
  • People Are Blocking It Out
  • People Don’t Need It!
  • People Don’t Need It!
  • Rethink Marketing
  • Rethink MarketingTraditional Media• TV/radio ads• Billboards• Print
  • Rethink MarketingTraditional Media• TV/radio ads• Billboards• PrintInterruption
  • Rethink MarketingTraditional Media “New” Media• TV/radio ads • Blogging• Billboards • Social Media• Print • Online Press ReleaseInterruption
  • Rethink MarketingTraditional Media “New” Media• TV/radio ads • Blogging• Billboards • Social Media• Print • Online Press ReleaseInterruption Attraction
  • What is Social Media?
  • What is Social Media?“Social media is the use of web-based and mobiletechnologies to turn communication intointeractive dialogue.”
  • What is Social Media?“Social media is the use of web-based and mobiletechnologies to turn communication intointeractive dialogue.”Source: Wikipedia
  • What is Social Media?“Social media is the use of web-based and mobiletechnologies to turn communication intointeractive dialogue.”Source: Wikipedia“It’s media (content that is published) with asocial (anyone can add to it) component.”
  • What is Social Media?“Social media is the use of web-based and mobiletechnologies to turn communication intointeractive dialogue.”Source: Wikipedia“It’s media (content that is published) with asocial (anyone can add to it) component.”Source: Mike Volpe - VP Marketing, Hubspot
  • What is Social Media?
  • What is Social Media?The MOST important thing you need to understand about social media is:
  • What is Social Media?The MOST important thing you need to understand about social media is:IT IS A COMMUNICATION TOOL, NOT A SALES TOOL.
  • What is Social Media? The MOST important thing you need to understand about social media is: IT IS A COMMUNICATION TOOL, NOT A SALES TOOL. Your Primary Objective:Engage your audience and build relationships.
  • What is Social Media? The MOST important thing you need to understand about social media is: IT IS A COMMUNICATION TOOL, NOT A SALES TOOL. Your Primary Objective:Engage your audience and build relationships.Think: Cocktail Party or Networking Event...
  • The Buying Cycle
  • The Buying CycleStep 1: Prospect recognizes they have a problem
  • The Buying CycleStep 1: Prospect recognizes they have a problemExperts say people buy for two reasons:• To experience pleasure• To eliminate pain or solve a problem
  • The Buying CycleStep 1: Prospect recognizes they have a problem
  • The Buying CycleStep 1: Prospect recognizes they have a problem
  • The Buying CycleStep 1: Prospect recognizes they have a problemExperts say people buy for two reasons:• To experience pleasure• To eliminate pain or solve a problem
  • The Buying CycleStep 1: Prospect recognizes they have a problem
  • The Buying CycleStep 1: Prospect recognizes they have a problemStep 2: They begin to research potential solutions
  • The Buying CycleStep 1: Prospect recognizes they have a problemStep 2: They begin to research potential solutions• 97% of people start doing their research online
  • The Buying CycleStep 1: Prospect recognizes they have a problemStep 2: They begin to research potential solutions• 97% of people start doing their research online• What’s the #1 website on the entire Internet?
  • The Buying CycleStep 1: Prospect recognizes they have a problemStep 2: They begin to research potential solutions• 97% of people start doing their research online• What’s the #1 website on the entire Internet?• 6 months ago - Google - now it’s #2...
  • The Buying CycleStep 1: Prospect recognizes they have a problemStep 2: They begin to research potential solutions• 97% of people start doing their research online• What’s the #1 website on the entire Internet?• 6 months ago - Google - now it’s #2...• Why? It gives people answers to their questions.
  • The Buying CycleStep 1: Prospect recognizes they have a problemStep 2: They begin to research potential solutions
  • The Buying CycleStep 1: Prospect recognizes they have a problemStep 2: They begin to research potential solutionsStep 3: Evaluate their alternatives
  • The Buying CycleStep 1: Prospect recognizes they have a problemStep 2: They begin to research potential solutionsStep 3: Evaluate their alternativesStep 4: Making the purchase
  • The Buying CycleStep 1: Prospect recognizes they have a problemStep 2: They begin to research potential solutionsStep 3: Evaluate their alternativesStep 4: Making the purchaseStep 5: Reassurance• If it goes good, they’ll tell people and give referrals.• If it doesn’t go good, they’ll regret the purchase.
  • The #1 Mistake Most Businesses Make
  • The #1 Mistake Most Businesses MakeThey spend their time trying to convince theprospect they are the best choice (Step 3).
  • The #1 Mistake Most Businesses MakeThey spend their time trying to convince theprospect they are the best choice (Step 3).Smart marketers catch the prospect during theresearch phase (Step 2).
  • Why You Need To Become The Trusted Authority
  • Why You Need To Become The Trusted Authority• You don’t have to compete on price
  • Why You Need To Become The Trusted Authority• You don’t have to compete on price• You don’t struggle to get people to listen to you
  • Why You Need To Become The Trusted Authority• You don’t have to compete on price• You don’t struggle to get people to listen to you• Your market places trust in you
  • Why You Need To Become The Trusted Authority• You don’t have to compete on price• You don’t struggle to get people to listen to you• Your market places trust in you• They’re eager to do business with you
  • Why You Need To Become The Trusted Authority• You don’t have to compete on price• You don’t struggle to get people to listen to you• Your market places trust in you• They’re eager to do business with you• You’re the obvious choice
  • “Should We DO Social Media?”
  • “Should We DO Social Media?”• Whether you like it or not, you’re already engaged in Social Media
  • “Should We DO Social Media?”• Whether you like it or not, you’re already engaged in Social Media• People are already talking about you online
  • “What if someone sayssomething bad about us?”
  • “What if someone says something bad about us?”• Businesses fear bad press.
  • “What if someone says something bad about us?”• Businesses fear bad press.• Social media has made EVERYONE a publisher!
  • “What if someone says something bad about us?”• Businesses fear bad press.• Social media has made EVERYONE a publisher!• With social media, word spreads like wildfire...
  • The Current Social Media Landscape
  • Only Worry About The Big 5!
  • Facebook
  • Facebook• The largest gathering place on the planet
  • Facebook• The largest gathering place on the planet• Over 800 million active users
  • Facebook• The largest gathering place on the planet• Over 800 million active users• 1 in every 9 people on the planet has an account
  • Facebook• The largest gathering place on the planet• Over 800 million active users• 1 in every 9 people on the planet has an account• 300 million check in daily
  • Facebook• The largest gathering place on the planet• Over 800 million active users• 1 in every 9 people on the planet has an account• 300 million check in daily• 350 million check in on a mobile device
  • Facebook• The largest gathering place on the planet• Over 800 million active users• 1 in every 9 people on the planet has an account• 300 million check in daily• 350 million check in on a mobile device• Average time spent online is 30-40 minutes
  • Facebook• The largest gathering place on the planet• Over 800 million active users• 1 in every 9 people on the planet has an account• 300 million check in daily• 350 million check in on a mobile device• Average time spent online is 30-40 minutes• Very diverse demographics
  • Twitter
  • Twitter• Over 300 million accounts
  • Twitter• Over 300 million accounts• Over 190 million active users
  • Twitter• Over 300 million accounts• Over 190 million active users• 460,000 new signups every single day
  • Twitter• Over 300 million accounts• Over 190 million active users• 460,000 new signups every single day• Doubling in size every 6 months
  • Twitter• Over 300 million accounts• Over 190 million active users• 460,000 new signups every single day• Doubling in size every 6 months• Mobile-based platform
  • Twitter• Over 300 million accounts• Over 190 million active users• 460,000 new signups every single day• Doubling in size every 6 months• Mobile-based platform• Best network for conversations
  • LinkedIn
  • LinkedIn• Over 75 million active users
  • LinkedIn• Over 75 million active users• Growing quickly, recently went public
  • LinkedIn• Over 75 million active users• Growing quickly, recently went public• Business-oriented network
  • LinkedIn• Over 75 million active users• Growing quickly, recently went public• Business-oriented network• BNI-type users looking to make connections
  • LinkedIn• Over 75 million active users• Growing quickly, recently went public• Business-oriented network• BNI-type users looking to make connections• Your professional online profile
  • LinkedIn• Over 75 million active users• Growing quickly, recently went public• Business-oriented network• BNI-type users looking to make connections• Your professional online profile• Top place for recruiters and job seekers
  • YouTube
  • YouTube• Second largest search engine in the world
  • YouTube• Second largest search engine in the world• Over 2 Billion views per day
  • YouTube• Second largest search engine in the world• Over 2 Billion views per day• Average user watches 15 minutes of video every day
  • YouTube• Second largest search engine in the world• Over 2 Billion views per day• Average user watches 15 minutes of video every day• More than 10 hours of video is uploaded every minute
  • YouTube• Second largest search engine in the world• Over 2 Billion views per day• Average user watches 15 minutes of video every day• More than 10 hours of video is uploaded every minute• Over 3 million users auto-share to another network
  • YouTube• Second largest search engine in the world• Over 2 Billion views per day• Average user watches 15 minutes of video every day• More than 10 hours of video is uploaded every minute• Over 3 million users auto-share to another network• Video is one of the BEST ways to engage your audience and drive traffic to your website
  • Google+
  • Google+• Estimated 67 million users
  • Google+• Estimated 67 million users• Is becoming the new Google
  • Google+• Estimated 67 million users• Is becoming the new Google• Effectively merging personalized search and social search
  • Google+• Estimated 67 million users• Is becoming the new Google• Effectively merging personalized search and social search• Completely changing the search and social media landscape
  • Google+• Estimated 67 million users• Is becoming the new Google• Effectively merging personalized search and social search• Completely changing the search and social media landscape• Google “+1’s” directly impact your website search engine results
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