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Getting The Word Out With Social Media

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Slideshow presentation from the Banff Pork Seminar from January 2012

Slideshow presentation from the Banff Pork Seminar from January 2012

Published in: Education, Business, Technology

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  • -Introduction - We specialize in helping small to medium businesses develop and deploy inbound marketing systems that get more traffic to their website, identify more leads and close more sales. We use a variety of online marketing strategies to do this, social media being one of the most important.\n-Survey room - Who is on Facebook? Twitter? Blogging? Terrified of social media? Think it’s a waste of time?\n-Set expectations. Cell phones, interaction, not professional speaker, nervous, may sweat, kind of an introvert, but full of passion and extremely knowledgeable.\n-Fundamentals before strategies.\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
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  • \n
  • \n
  • \n
  • \n
  • \n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -50% of the worlds pop. is under 30 and 96% have joined a social network\n-Fastest growing segment on Facebook is 55-65 year-old females\n-25% of search results for world’s top 20 largest brands are links to user-generated content\n-78% of people trust their friend’s recommendations, only 14% trust advertising\n-18% of TV ads generate a positive ROI, 90% of people skip ads with a PVR\n-24 of the 25 largest newspapers are experiencing record declines (NYTimes public announcement)\n-We no longer search for the news, it finds us (Japan earthquake - Twitter)\n-It’s a shift in the way we communicate, not a fad.\n-Experts predict will have a bigger impact in society than the printing press did\n-”The ROI of Social Media is Your Business Will Still Exist in 5 years” - forcing exceptional customer service, back to mom and pop shop\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Think Networking Event: hard sell intro example\n
  • -Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
  • -Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
  • -Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
  • -Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
  • -Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
  • -Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
  • -Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
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  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
  • -Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
  • -Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
  • -Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
  • -Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
  • -Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
  • -Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
  • -use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
  • -use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
  • -use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
  • -use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
  • -use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
  • -use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
  • -use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
  • -use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
  • -use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
  • FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
  • FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
  • FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
  • FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
  • FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
  • FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
  • FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
  • FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
  • FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
  • FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
  • FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
  • FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
  • FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
  • -Be careful with automation - YouTube example\n
  • -Be careful with automation - YouTube example\n
  • -Be careful with automation - YouTube example\n
  • -Be careful with automation - YouTube example\n
  • -Be careful with automation - YouTube example\n
  • -Be careful with automation - YouTube example\n
  • -Be careful with automation - YouTube example\n
  • -Be careful with automation - YouTube example\n
  • -Be careful with automation - YouTube example\n
  • -Be careful with automation - YouTube example\n
  • -Be careful with automation - YouTube example\n
  • -Be careful with automation - YouTube example\n
  • -Be careful with automation - YouTube example\n
  • -everything in one place\n-update multiple networks at once\n-schedule updates (with caution)\n-analytics program\n-mobile-based applications for updates on the go\n\n
  • \n
  • \n
  • \n
  • \n
  • Transcript

    • 1. Getting The WordOut With Social Media
    • 2. Who am I?
    • 3. Who am I? Jeff Schneider, MN
    • 4. Who am I? Jeff Schneider, MN • Founder & President of Marketing Ninjas
    • 5. Who am I? Jeff Schneider, MN • Founder & President of Marketing Ninjas • Internet Marketing Specialist
    • 6. Who am I? Jeff Schneider, MN • Founder & President of Marketing Ninjas • Internet Marketing Specialist • Social Media Speaker & Trainer
    • 7. Who am I? Jeff Schneider, MN • Founder & President of Marketing Ninjas • Internet Marketing Specialist • Social Media Speaker & Trainer • Appeared on Season 5 of CBC’s hit reality series Dragons’ Den where we pitched AgriConnect.com
    • 8. Marketing Ninjas?
    • 9. Marketing Ninjas?• Specialize in helping clients use the Internet and web-based technology to meet their business goals
    • 10. Marketing Ninjas?• Specialize in helping clients use the Internet and web-based technology to meet their business goals• More website visitors, more leads, measuring & analyzing results.
    • 11. Marketing Ninjas?• Specialize in helping clients use the Internet and web-based technology to meet their business goals• More website visitors, more leads, measuring & analyzing results.• 3 Components of successful Inbound Marketing:
    • 12. Marketing Ninjas?• Specialize in helping clients use the Internet and web-based technology to meet their business goals• More website visitors, more leads, measuring & analyzing results.• 3 Components of successful Inbound Marketing: 1. Blogging / Content Creation
    • 13. Marketing Ninjas?• Specialize in helping clients use the Internet and web-based technology to meet their business goals• More website visitors, more leads, measuring & analyzing results.• 3 Components of successful Inbound Marketing: 1. Blogging / Content Creation 2. Search Engine Optimization
    • 14. Marketing Ninjas?• Specialize in helping clients use the Internet and web-based technology to meet their business goals• More website visitors, more leads, measuring & analyzing results.• 3 Components of successful Inbound Marketing: 1. Blogging / Content Creation 2. Search Engine Optimization 3. Social Media
    • 15. Traditional Communication
    • 16. People Are Blocking It Out
    • 17. People Don’t Need It!
    • 18. People Don’t Need It!
    • 19. Rethink Communication
    • 20. Rethink CommunicationTraditional Media• TV/radio ads• Billboards• Print
    • 21. Rethink CommunicationTraditional Media• TV/radio ads• Billboards• PrintInterruption
    • 22. Rethink CommunicationTraditional Media “New” Media• TV/radio ads • Blogging• Billboards • Social Media• Print • Online Press ReleaseInterruption
    • 23. Rethink CommunicationTraditional Media “New” Media• TV/radio ads • Blogging• Billboards • Social Media• Print • Online Press ReleaseInterruption Attraction
    • 24. What is Social Media?
    • 25. What is Social Media?“Social media is the use of web-based and mobiletechnologies to turn communication intointeractive dialogue.”
    • 26. What is Social Media?“Social media is the use of web-based and mobiletechnologies to turn communication intointeractive dialogue.”Source: Wikipedia
    • 27. What is Social Media?“Social media is the use of web-based and mobiletechnologies to turn communication intointeractive dialogue.”Source: Wikipedia“It’s media (content that is published) with asocial (anyone can add to it) component.”
    • 28. What is Social Media?“Social media is the use of web-based and mobiletechnologies to turn communication intointeractive dialogue.”Source: Wikipedia“It’s media (content that is published) with asocial (anyone can add to it) component.”Source: Mike Volpe - VP Marketing, Hubspot
    • 29. Is Social Media a Fad?
    • 30. Is Social Media a Fad? Fire up the video!
    • 31. What is Social Media?
    • 32. What is Social Media?The MOST important thing you need to understand about social media is:
    • 33. What is Social Media?The MOST important thing you need to understand about social media is:IT IS A COMMUNICATION TOOL, NOT A SALES TOOL.
    • 34. What is Social Media? The MOST important thing you need to understand about social media is: IT IS A COMMUNICATION TOOL, NOT A SALES TOOL. Your Primary Objective:Engage your audience and build relationships.
    • 35. What is Social Media? The MOST important thing you need to understand about social media is: IT IS A COMMUNICATION TOOL, NOT A SALES TOOL. Your Primary Objective:Engage your audience and build relationships.Think: Cocktail Party or Networking Event...
    • 36. “Should We DO Social Media?”
    • 37. “Should We DO Social Media?”• Whether you like it or not, you’re already engaged in Social Media
    • 38. “Should We DO Social Media?”• Whether you like it or not, you’re already engaged in Social Media• People are already talking about you online
    • 39. “What if someone sayssomething bad about us?”
    • 40. “What if someone says something bad about us?”• Everyone fears bad press.
    • 41. “What if someone says something bad about us?”• Everyone fears bad press.• Social media has made EVERYONE a publisher!
    • 42. “What if someone says something bad about us?”• Everyone fears bad press.• Social media has made EVERYONE a publisher!• With social media, word spreads like wildfire...
    • 43. The Current Social Media Landscape
    • 44. Only Worry About The Big 5!
    • 45. Facebook
    • 46. Facebook• The largest gathering place on the planet
    • 47. Facebook• The largest gathering place on the planet• Rapidly approaching 1 BILLION users
    • 48. Facebook• The largest gathering place on the planet• Rapidly approaching 1 BILLION users• 1 in every 7 people on the planet has an account
    • 49. Facebook• The largest gathering place on the planet• Rapidly approaching 1 BILLION users• 1 in every 7 people on the planet has an account• 300 million check in daily
    • 50. Facebook• The largest gathering place on the planet• Rapidly approaching 1 BILLION users• 1 in every 7 people on the planet has an account• 300 million check in daily• 350 million check in on a mobile device
    • 51. Facebook• The largest gathering place on the planet• Rapidly approaching 1 BILLION users• 1 in every 7 people on the planet has an account• 300 million check in daily• 350 million check in on a mobile device• Average time spent online is 30-40 minutes
    • 52. Facebook• The largest gathering place on the planet• Rapidly approaching 1 BILLION users• 1 in every 7 people on the planet has an account• 300 million check in daily• 350 million check in on a mobile device• Average time spent online is 30-40 minutes• Very diverse demographics
    • 53. Twitter
    • 54. Twitter• Over 300 million accounts
    • 55. Twitter• Over 300 million accounts• Over 190 million active users
    • 56. Twitter• Over 300 million accounts• Over 190 million active users• 460,000 new signups every single day
    • 57. Twitter• Over 300 million accounts• Over 190 million active users• 460,000 new signups every single day• Doubling in size every 6 months
    • 58. Twitter• Over 300 million accounts• Over 190 million active users• 460,000 new signups every single day• Doubling in size every 6 months• Mobile-based platform
    • 59. Twitter• Over 300 million accounts• Over 190 million active users• 460,000 new signups every single day• Doubling in size every 6 months• Mobile-based platform• Best network for conversations
    • 60. LinkedIn
    • 61. LinkedIn• Over 100 million active users
    • 62. LinkedIn• Over 100 million active users• Growing quickly, went public in 2011
    • 63. LinkedIn• Over 100 million active users• Growing quickly, went public in 2011• Business-oriented network
    • 64. LinkedIn• Over 100 million active users• Growing quickly, went public in 2011• Business-oriented network• BNI-type users looking to make connections
    • 65. LinkedIn• Over 100 million active users• Growing quickly, went public in 2011• Business-oriented network• BNI-type users looking to make connections• Your professional online profile
    • 66. LinkedIn• Over 100 million active users• Growing quickly, went public in 2011• Business-oriented network• BNI-type users looking to make connections• Your professional online profile• Top place for recruiters and job seekers
    • 67. YouTube
    • 68. YouTube• Second largest search engine in the world
    • 69. YouTube• Second largest search engine in the world• Over 2 Billion views per day
    • 70. YouTube• Second largest search engine in the world• Over 2 Billion views per day• Average user watches 15 minutes of video every day
    • 71. YouTube• Second largest search engine in the world• Over 2 Billion views per day• Average user watches 15 minutes of video every day• More than 24 hours of video is uploaded every minute
    • 72. YouTube• Second largest search engine in the world• Over 2 Billion views per day• Average user watches 15 minutes of video every day• More than 24 hours of video is uploaded every minute• Over 3 million users auto-share to another network
    • 73. YouTube• Second largest search engine in the world• Over 2 Billion views per day• Average user watches 15 minutes of video every day• More than 24 hours of video is uploaded every minute• Over 3 million users auto-share to another network• Video is one of the BEST ways to engage your audience and get your message out
    • 74. Google+
    • 75. Google+• Estimated 67 million users
    • 76. Google+• Estimated 67 million users• Is becoming the new Google
    • 77. Google+• Estimated 67 million users• Is becoming the new Google• Effectively merging personalized search and social search
    • 78. Google+• Estimated 67 million users• Is becoming the new Google• Effectively merging personalized search and social search• Completely changing the search and social media landscape
    • 79. Google+• Estimated 67 million users• Is becoming the new Google• Effectively merging personalized search and social search• Completely changing the search and social media landscape• Google “+1’s” directly impact your website search engine results
    • 80. How Social Media Fits Into Online Communications
    • 81. How Social Media Fits Into Online Communications Your Blog / Website
    • 82. How Is The Pork Industry Doing It Now?
    • 83. How Is The Pork Industry Doing It Now?Good
    • 84. How Is The Pork Industry Doing It Now?Good • YouTube videos - personal stories, posting traditional TV campaigns, news stories
    • 85. How Is The Pork Industry Doing It Now?Good • YouTube videos - personal stories, posting traditional TV campaigns, news storiesImprove
    • 86. How Is The Pork Industry Doing It Now?Good • YouTube videos - personal stories, posting traditional TV campaigns, news storiesImprove • Strong presence on Facebook and Twitter
    • 87. How Is The Pork Industry Doing It Now?Good • YouTube videos - personal stories, posting traditional TV campaigns, news storiesImprove • Strong presence on Facebook and Twitter • Get creative! Think VIRAL campaign!
    • 88. A Simple System To UseSocial Media Effectively
    • 89. A Simple System To Use Social Media Effectively• Spend 20 minutes doing social media marketing, 3 times per day.
    • 90. A Simple System To Use Social Media Effectively• Spend 20 minutes doing social media marketing, 3 times per day.• Log in only at peak times for best engagement
    • 91. A Simple System To Use Social Media Effectively• Spend 20 minutes doing social media marketing, 3 times per day.• Log in only at peak times for best engagement • 9am, 1pm, 6pm in your time zone
    • 92. A Simple System To Use Social Media Effectively• Spend 20 minutes doing social media marketing, 3 times per day.• Log in only at peak times for best engagement • 9am, 1pm, 6pm in your time zone• Spend only 5 minutes on each network.
    • 93. A Simple System To UseSocial Media Effectively
    • 94. A Simple System To Use Social Media Effectively• Decide what your strategic outcome will be
    • 95. A Simple System To Use Social Media Effectively• Decide what your strategic outcome will be• Have a plan for what you’re going to do
    • 96. A Simple System To Use Social Media Effectively• Decide what your strategic outcome will be• Have a plan for what you’re going to do• Make a list and update it regularly
    • 97. A Simple System To Use Social Media Effectively• Decide what your strategic outcome will be• Have a plan for what you’re going to do• Make a list and update it regularly• Don’t allow yourself to get distracted. Play time comes later.
    • 98. Cross-Promote BetweenThe Different Networks
    • 99. Cross-Promote BetweenThe Different Networks
    • 100. PowerTool: HootSuiteSocial Media Dashboard
    • 101. PowerTool: HootSuiteSocial Media Dashboard
    • 102. Join me online!
    • 103. Join me online!To connect with Jeff Schneider and Marketing Ninjas visit:
    • 104. Join me online!To connect with Jeff Schneider and Marketing Ninjas visit:www.MarketingNinjas.com/connect
    • 105. Join me online! To connect with Jeff Schneider and Marketing Ninjas visit:www.MarketingNinjas.com/connector scan this withyour phone…
    • 106. Join me online!To connect with Jeff Schneider and Marketing Ninjas visit:www.MarketingNinjas.com/connect