iPad, iPhone and Windows Mobile 7 Apps

Developing Apps for iPhone, iPad,and Windows Mobile 7
Presented by
Brian Hitney / Dev @ Microsoft / bhitney@microsoft.com
Twitter: @bhitney, Blog: http://www.structuretoobig.com
Jeff SanGeorge, Connect Marketing & Design
www.connectmarketingdesign.com | http://jeffsangeorge.posterous.com
Twitter.com/jeffSanGeorge | jeffsangeorge@gmail.com

What Makes an App Cool?
What makes it successful, profitable?

1 on 4 adults in the U.S. use apps

Games are
the Most
Popular Apps

What Makes an App Cool?
Relevance in daily to day life
“Feel” and user experience
Ease of Use
Allows you to enjoy my favorite activities anywhere you may be
Usefulness. That is, it must solve some issue, problem or opportunity• Hidden Gems, that "bring a smile.
ie: MBTA (mass transit in Boston Mass transit area

Pricing Apps
0.99 app that grossed over 10,000
downloads per day for several months
Perceived value
Free vs. 0.99 vs. $999.99?
Free limited apps with paid option to unlock features

Examples of Successful Apps
Angry Birds- top iOS app right now!

Red Laser – “ Accurate iPhone Barcode Scanner app”
Checks all nearby stores for price of the same item

Star Walk – “interactive astronomy guide”
Used Augmented reality

Shazam“the amazing music discovery engine.”
Finds artist and title of songs, as well as lyrics, an the option to listen or buy

Bump – “Exchange Contact info”

Sleep Cycle- Monitor your sleep patterns

Functions of a Smart Phone

where we came from

Front facing VGA camera for video conferencing
5MP Camera capable of HD video recording
Internal Features
GPS
Accelerometer
Three axis gyro
Compass
Wireless
G3/HSDPA
GSM/Edge
Wi-Fi
Bluetooth

Smart Phone Functions:
Sound (Speakers)
Microphone (recording)
Geo-location (GPS)
Touch Screen interface
Compass
Vibration (games)
2 Cameras (scanning, photos, video, Augmented reality)
Data Transfer (via bluetooth and 3G network)
Accelerometer
API and RSS feeds from 3rd party services- make mashups

App Development Paths

Native Development
iPhone: objective-C, Cocoa touch, Xcode
iOS Standard Development Kit (SDK)
Apple recently opened the SDK to many more development paths
Android: Java with Eclipse
WP7: Silverlight/XNA with Visual Studio

Advantages of Native Apps
Better Performance
Works in Offline Mode
Findability (app store)
Monetization
Take full advantage of Device Capabilities

Mobile Web Apps
(Web applications hosted on a server,
but built specifically for mobile devices.)
Html, PHP, CSS, Javascript (JQ Touch, Sencha)
(Example: iPad Wine App)

iPad Wine App
Built on a CMS so the Wine Stewart can change inventory, prices.
Delivered over local server, runs in Safari in kiosk mode.

Advantages of Web-based Apps
Makes more sense for Small Businesses
More open development route
High Projected growth rate
Easier for Web developers to pick up

3rd Party Platforms
AppMakr http://www.appmakr.com
Free, content aggregation (RSS) app builder
MonoTouch http://monotouch.net
C# , .NET , based apps for iOS
Titanium http://www.appcelerator.com
Create iOS apps with html, CSS, Javascript
PhoneGap http://www.phonegap.com
Open source framework to build cross-platform mobile apps
Web-enable native device functionality

A Peek at Windows Mobile 7

Windows PhoneHardware
Common Hardware Elements
Consistent Platform
Quality Focus
800
Consistent set of hardware capabilities defined by Microsoft
One resolution at launch
Second resolution added later
Same touch input
Consistent processor / GPU
Same available RAM
Optional keyboard
480

Two Flavors of Applications
High performance game framework
Rapid creation of multi-screen 2D and 3D games
Rich content pipeline
Mature, robust, widely adopted technology spanning Xbox 360, Windows, and Zune
Modern XAML/event-driven application UI framework
Rapid creation of visually stunning apps
Metro-themed UI controls
HTML/JavaScript
500,000 developers spanning Windows and web

Brian Hitney / Dev @ Microsoft / bhitney@microsoft.com
Twitter: @bhitney, Blog: http://www.structuretoobig.com
Jeff SanGeorge, Connect Marketing & Design
www.connectmarketingdesign.com | http://jeffsangeorge.posterous.com
Twitter.com/jeffSanGeorge | jeffsangeorge@gmail.com

iPad, iPhone and Windows Mobile 7 Apps

by Connect Marketing and Design on Oct 03, 2010

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iPad, iPhone and Windows Mobile 7 Apps — Presentation Transcript