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ConvergeSouth Mobile Apps presentation

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Jeff SanGeorge and BrianHitney's presentation on iPhone, iPad and Window Mobile 7 App development and marketing. This was presented on 10-01-10 at Converge South.

Jeff SanGeorge and BrianHitney's presentation on iPhone, iPad and Window Mobile 7 App development and marketing. This was presented on 10-01-10 at Converge South.

Published in: Technology

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  • 1. Developing Apps for iPhone, iPad,and Windows Mobile 7
    Presented by
    Brian Hitney / Dev @ Microsoft / bhitney@microsoft.com
    Twitter: @bhitney, Blog: http://www.structuretoobig.com
    Jeff SanGeorge, Connect Marketing & Design
    www.connectmarketingdesign.com | http://jeffsangeorge.posterous.com
    Twitter.com/jeffSanGeorge | jeffsangeorge@gmail.com
  • 2. What Makes an App Cool?
    What makes it successful, profitable?
  • 3. 1 on 4 adults in the U.S. use apps
  • 4. Games are
    the Most
    Popular Apps
  • 5. What Makes an App Cool?
    • Relevance in daily to day life
    • 6. “Feel” and user experience
    • 7. Ease of Use
    • 8. Allows you to enjoy my favorite activities anywhere you may be
    • 9. Usefulness. That is, it must solve some issue, problem or opportunity• Hidden Gems, that "bring a smile.
    • 10. ie: MBTA (mass transit in Boston Mass transit area
  • Pricing Apps
    0.99 app that grossed over 10,000
    downloads per day for several months
    Perceived value
    Free vs. 0.99 vs. $999.99?
    Free limited apps with paid option to unlock features
  • 11. Examples of Successful Apps
    Angry Birds- top iOS app right now!
  • 12. Examples of Successful Apps
    Red Laser – “ Accurate iPhone Barcode Scanner app”
    Checks all nearby stores for price of the same item
  • 13. Examples of Successful Apps
    Star Walk – “interactive astronomy guide”
    Used Augmented reality
  • 14. Examples of Successful Apps
    Shazam“the amazing music discovery engine.”
    Finds artist and title of songs, as well as lyrics, an the option to listen or buy
  • 15. Examples of Successful Apps
    Bump – “Exchange Contact info”
  • 16. Examples of Successful Apps
    Sleep Cycle- Monitor your sleep patterns
  • 17. Functions of a Smart Phone
  • 18. where we came from
  • 19. Front facing VGA camera for video conferencing
    5MP Camera capable of HD video recording
    Internal Features
    GPS
    Accelerometer
    Three axis gyro
    Compass
    Wireless
    G3/HSDPA
    GSM/Edge
    Wi-Fi
    Bluetooth
  • 20. Smart Phone Functions:
    Sound (Speakers)
    Microphone (recording)
    Geo-location (GPS)
    Touch Screen interface
    Compass
    Vibration (games)
    2 Cameras (scanning, photos, video, Augmented reality)
    Data Transfer (via bluetooth and 3G network)
    Accelerometer
    API and RSS feeds from 3rd party services- make mashups
  • 21. App Development Paths
  • 22. Native Development
    iPhone: objective-C, Cocoa touch, Xcode
    iOS Standard Development Kit (SDK)
    Apple recently opened the SDK to many more development paths
    Android: Java with Eclipse
    WP7: Silverlight/XNA with Visual Studio
  • 23. Advantages of Native Apps
    Better Performance
    Works in Offline Mode
    Findability (app store)
    Monetization
    Take full advantage of Device Capabilities
  • 24. Mobile Web Apps
    (Web applications hosted on a server,
    but built specifically for mobile devices.)
    Html, PHP, CSS, Javascript (JQ Touch, Sencha)
    (Example: iPad Wine App)
  • 25. Mobile Web Apps
    (Web applications hosted on a server,
    but built specifically for mobile devices.)
    Html, PHP, CSS, Javascript (JQ Touch, Sencha)
    (Example: iPad Wine App)
  • 26. iPad Wine App
    Built on a CMS so the Wine Stewart can change inventory, prices.
    Delivered over local server, runs in Safari in kiosk mode.
  • 27. Advantages of Web-based Apps
    • Makes more sense for Small Businesses
    • 28. More open development route
    • 29. High Projected growth rate
    • 30. Easier for Web developers to pick up
  • 3rd Party Platforms
    AppMakr http://www.appmakr.com
    Free, content aggregation (RSS) app builder
    MonoTouch http://monotouch.net
    C# , .NET , based apps for iOS
    Titanium http://www.appcelerator.com
    Create iOS apps with html, CSS, Javascript
    PhoneGap http://www.phonegap.com
    Open source framework to build cross-platform mobile apps
    Web-enable native device functionality
  • 31. A Peek at Windows Mobile 7
  • 32. Metro
  • 33. Windows PhoneHardware
    Common Hardware Elements
    Consistent Platform
    Quality Focus
    800
    Consistent set of hardware capabilities defined by Microsoft
    One resolution at launch
    Second resolution added later
    Same touch input
    Consistent processor / GPU
    Same available RAM
    Optional keyboard
    480
  • 34. Two Flavors of Applications
    • High performance game framework
    • 35. Rapid creation of multi-screen 2D and 3D games
    • 36. Rich content pipeline
    • 37. Mature, robust, widely adopted technology spanning Xbox 360, Windows, and Zune
    • 38. Modern XAML/event-driven application UI framework
    • 39. Rapid creation of visually stunning apps
    • 40. Metro-themed UI controls
    • 41. HTML/JavaScript
    • 42. 500,000 developers spanning Windows and web
  • Brian Hitney / Dev @ Microsoft / bhitney@microsoft.com
    Twitter: @bhitney, Blog: http://www.structuretoobig.com
    Jeff SanGeorge, Connect Marketing & Design
    www.connectmarketingdesign.com | http://jeffsangeorge.posterous.com
    Twitter.com/jeffSanGeorge | jeffsangeorge@gmail.com