Developing Apps for iPhone, iPad,and Windows Mobile 7<br />Presented by<br />Brian Hitney / Dev @ Microsoft / bhitney@mic...
What Makes an App Cool?<br />What makes it successful, profitable?<br />
1 on 4 adults in the U.S. use apps<br />
Games are<br />the Most<br />Popular Apps<br />
What Makes an App Cool?<br /><ul><li>Relevance in daily to day life
 “Feel” and user experience
 Ease of Use
 Allows you to enjoy my favorite activities anywhere you may be
 Usefulness. That is, it must solve some issue, problem or opportunity• Hidden Gems, that "bring a smile.
ie: MBTA (mass transit in Boston Mass transit area</li></li></ul><li>Pricing Apps<br />0.99 app that grossed over 10,000 <...
Examples of Successful Apps<br />Angry Birds- top iOS app right now!<br />
Examples of Successful Apps<br />Red Laser – “ Accurate iPhone Barcode Scanner app”<br />Checks all nearby stores for pric...
Examples of Successful Apps<br />Star Walk – “interactive astronomy guide”<br />Used Augmented reality<br />
Examples of Successful Apps<br />Shazam“the amazing music discovery engine.”<br />Finds artist and title of songs, as well...
Examples of Successful Apps<br />Bump – “Exchange Contact info”<br />
Examples of Successful Apps<br />Sleep Cycle- Monitor your sleep patterns<br />
Functions of a Smart Phone<br />
where we came from<br />
Front facing VGA camera for video conferencing<br />5MP Camera capable of HD video recording<br />Internal Features<br />G...
Smart Phone Functions:<br />Sound (Speakers)<br />Microphone (recording)<br />Geo-location (GPS)<br />Touch Screen interfa...
App Development Paths<br />
Native Development<br />iPhone: objective-C, Cocoa touch, Xcode<br />iOS Standard Development Kit (SDK)<br />Apple recentl...
Advantages of Native Apps<br />Better Performance<br />Works in Offline Mode<br />Findability (app store)<br />Monetizatio...
Mobile Web Apps<br />(Web applications hosted on a server,<br />but built specifically for mobile devices.)<br />Html, PHP...
Mobile Web Apps<br />(Web applications hosted on a server,<br />but built specifically for mobile devices.)<br />Html, PHP...
iPad Wine App<br />Built on a CMS so the Wine Stewart can change inventory, prices.<br />Delivered over local server, runs...
Advantages of Web-based Apps<br /><ul><li>Makes more sense for Small Businesses
More open development route
High Projected growth rate
Upcoming SlideShare
Loading in...5
×

ConvergeSouth Mobile Apps presentation

761

Published on

Jeff SanGeorge and BrianHitney's presentation on iPhone, iPad and Window Mobile 7 App development and marketing. This was presented on 10-01-10 at Converge South.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
761
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

ConvergeSouth Mobile Apps presentation

  1. 1. Developing Apps for iPhone, iPad,and Windows Mobile 7<br />Presented by<br />Brian Hitney / Dev @ Microsoft / bhitney@microsoft.com<br />Twitter: @bhitney, Blog: http://www.structuretoobig.com<br />Jeff SanGeorge, Connect Marketing & Design<br />www.connectmarketingdesign.com | http://jeffsangeorge.posterous.com<br /> Twitter.com/jeffSanGeorge | jeffsangeorge@gmail.com<br />
  2. 2. What Makes an App Cool?<br />What makes it successful, profitable?<br />
  3. 3. 1 on 4 adults in the U.S. use apps<br />
  4. 4. Games are<br />the Most<br />Popular Apps<br />
  5. 5. What Makes an App Cool?<br /><ul><li>Relevance in daily to day life
  6. 6. “Feel” and user experience
  7. 7. Ease of Use
  8. 8. Allows you to enjoy my favorite activities anywhere you may be
  9. 9. Usefulness. That is, it must solve some issue, problem or opportunity• Hidden Gems, that "bring a smile.
  10. 10. ie: MBTA (mass transit in Boston Mass transit area</li></li></ul><li>Pricing Apps<br />0.99 app that grossed over 10,000 <br />downloads per day for several months<br />Perceived value<br />Free vs. 0.99 vs. $999.99?<br />Free limited apps with paid option to unlock features<br />
  11. 11. Examples of Successful Apps<br />Angry Birds- top iOS app right now!<br />
  12. 12. Examples of Successful Apps<br />Red Laser – “ Accurate iPhone Barcode Scanner app”<br />Checks all nearby stores for price of the same item<br />
  13. 13. Examples of Successful Apps<br />Star Walk – “interactive astronomy guide”<br />Used Augmented reality<br />
  14. 14. Examples of Successful Apps<br />Shazam“the amazing music discovery engine.”<br />Finds artist and title of songs, as well as lyrics, an the option to listen or buy<br />
  15. 15. Examples of Successful Apps<br />Bump – “Exchange Contact info”<br />
  16. 16. Examples of Successful Apps<br />Sleep Cycle- Monitor your sleep patterns<br />
  17. 17. Functions of a Smart Phone<br />
  18. 18. where we came from<br />
  19. 19. Front facing VGA camera for video conferencing<br />5MP Camera capable of HD video recording<br />Internal Features<br />GPS<br />Accelerometer<br />Three axis gyro<br />Compass<br />Wireless<br />G3/HSDPA<br />GSM/Edge<br />Wi-Fi<br />Bluetooth<br />
  20. 20. Smart Phone Functions:<br />Sound (Speakers)<br />Microphone (recording)<br />Geo-location (GPS)<br />Touch Screen interface<br />Compass<br />Vibration (games)<br />2 Cameras (scanning, photos, video, Augmented reality)<br />Data Transfer (via bluetooth and 3G network)<br />Accelerometer<br />API and RSS feeds from 3rd party services- make mashups<br />
  21. 21. App Development Paths<br />
  22. 22. Native Development<br />iPhone: objective-C, Cocoa touch, Xcode<br />iOS Standard Development Kit (SDK)<br />Apple recently opened the SDK to many more development paths<br />Android: Java with Eclipse <br />WP7: Silverlight/XNA with Visual Studio<br />
  23. 23. Advantages of Native Apps<br />Better Performance<br />Works in Offline Mode<br />Findability (app store)<br />Monetization<br />Take full advantage of Device Capabilities<br />
  24. 24. Mobile Web Apps<br />(Web applications hosted on a server,<br />but built specifically for mobile devices.)<br />Html, PHP, CSS, Javascript (JQ Touch, Sencha)<br />(Example: iPad Wine App)<br />
  25. 25. Mobile Web Apps<br />(Web applications hosted on a server,<br />but built specifically for mobile devices.)<br />Html, PHP, CSS, Javascript (JQ Touch, Sencha)<br />(Example: iPad Wine App)<br />
  26. 26. iPad Wine App<br />Built on a CMS so the Wine Stewart can change inventory, prices.<br />Delivered over local server, runs in Safari in kiosk mode.<br />
  27. 27. Advantages of Web-based Apps<br /><ul><li>Makes more sense for Small Businesses
  28. 28. More open development route
  29. 29. High Projected growth rate
  30. 30. Easier for Web developers to pick up</li></li></ul><li>3rd Party Platforms<br />AppMakr http://www.appmakr.com<br /> Free, content aggregation (RSS) app builder<br />MonoTouch http://monotouch.net<br /> C# , .NET , based apps for iOS<br />Titanium http://www.appcelerator.com<br /> Create iOS apps with html, CSS, Javascript<br />PhoneGap http://www.phonegap.com<br />Open source framework to build cross-platform mobile apps<br />Web-enable native device functionality<br />
  31. 31. A Peek at Windows Mobile 7<br />
  32. 32. Metro<br />
  33. 33. Windows PhoneHardware<br />Common Hardware Elements<br />Consistent Platform<br />Quality Focus<br />800 <br />Consistent set of hardware capabilities defined by Microsoft<br />One resolution at launch<br />Second resolution added later<br />Same touch input<br />Consistent processor / GPU<br />Same available RAM<br />Optional keyboard<br />480 <br />
  34. 34. Two Flavors of Applications<br /><ul><li>High performance game framework
  35. 35. Rapid creation of multi-screen 2D and 3D games
  36. 36. Rich content pipeline
  37. 37. Mature, robust, widely adopted technology spanning Xbox 360, Windows, and Zune
  38. 38. Modern XAML/event-driven application UI framework
  39. 39. Rapid creation of visually stunning apps
  40. 40. Metro-themed UI controls
  41. 41. HTML/JavaScript
  42. 42. 500,000 developers spanning Windows and web</li></li></ul><li>Brian Hitney / Dev @ Microsoft / bhitney@microsoft.com<br />Twitter: @bhitney, Blog: http://www.structuretoobig.com<br />Jeff SanGeorge, Connect Marketing & Design<br />www.connectmarketingdesign.com | http://jeffsangeorge.posterous.com<br /> Twitter.com/jeffSanGeorge | jeffsangeorge@gmail.com<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×