EXPLOITING                                  API    VISION           CULTURE               MOORE’S                         ...
VISION
“   …a minor invention every     10 days and a big thing   “      every 6 months or so.    Time Magazine, July 2010
Traditional Approach:                 Our Approach:    Not Software        Flexible software with modular hardware   6.12 ...
Test            Monitor                Embedded                 Control          Mechatronics Desktops and        PXI and ...
CULTURE
@WaterlooLabs
@WaterlooLabs
High school students competing in FIRSTRobotics Competition build fullyfunctioning, human-sized robots in just sixweeks us...
“Id like for NI to give us itsblessing to create such tools[with APIs], so that we dontfeel like renegade outlawsand can f...
3rd PartyAdd-ons and   Apps
API STRATEGY
1.Develop IP2.Integrate withLabVIEW APIs3.ProductizeAdd-on or App                 $-   $10,000 $20,000 $30,000 $40,000   $...
1.Develop IP2.Integrate withLabVIEW APIs3.ProductizeAdd-on or App                 $-   $10,000 $20,000 $30,000 $40,000   $...
Metcalfe was right!Positive network effects create  very close to n^2 behavior       Source: Overall Ecosystem Participation
EXPLOITINGMOORE’S LAW
3rd Party Apps               FPGAMulticore                 FPGAProcessor
802.11a + b + g                   + 802.11ac                                 200X Faster        Early 2000s               ...
   API strategy must fit into company vision and    culture. Transition from private to public APIs is    a challenge.  ...
EXPLOITING                                  API    VISION           CULTURE               MOORE’S                         ...
NYC API Strategy Keynote - Accelerating Innovation
NYC API Strategy Keynote - Accelerating Innovation
NYC API Strategy Keynote - Accelerating Innovation
NYC API Strategy Keynote - Accelerating Innovation
NYC API Strategy Keynote - Accelerating Innovation
NYC API Strategy Keynote - Accelerating Innovation
NYC API Strategy Keynote - Accelerating Innovation
NYC API Strategy Keynote - Accelerating Innovation
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NYC API Strategy Keynote - Accelerating Innovation

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The importance of company vision and culture in building an API program.

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NYC API Strategy Keynote - Accelerating Innovation

  1. 1. EXPLOITING API VISION CULTURE MOORE’S STRATEGY LAW Jeff Meiseljeff.meisel@ni.com @jeff_meisel
  2. 2. VISION
  3. 3. “ …a minor invention every 10 days and a big thing “ every 6 months or so. Time Magazine, July 2010
  4. 4. Traditional Approach: Our Approach: Not Software Flexible software with modular hardware 6.12 cubic ft .67 cubic ft
  5. 5. Test Monitor Embedded Control Mechatronics Desktops and PXI and Modular NI CompactRIO and Open ConnectivityPC-Based DAQ Instruments Custom Designs With Third-Party I/O
  6. 6. CULTURE
  7. 7. @WaterlooLabs
  8. 8. @WaterlooLabs
  9. 9. High school students competing in FIRSTRobotics Competition build fullyfunctioning, human-sized robots in just sixweeks using the NI graphical system designplatform.
  10. 10. “Id like for NI to give us itsblessing to create such tools[with APIs], so that we dontfeel like renegade outlawsand can feel comfortablesharing them with others…the current position from NIseems to be that it doesntexist.”- Developer forum post withcorresponding imageJan 21, 2009
  11. 11. 3rd PartyAdd-ons and Apps
  12. 12. API STRATEGY
  13. 13. 1.Develop IP2.Integrate withLabVIEW APIs3.ProductizeAdd-on or App $- $10,000 $20,000 $30,000 $40,000 $- $10,000 $20,000 $30,000 $40,000 $- $10,000 $20,000 $30,000 $40,000 Partner R&D Spend Total NRE: Total NRE: Total NRE: $80k $60k $40k
  14. 14. 1.Develop IP2.Integrate withLabVIEW APIs3.ProductizeAdd-on or App $- $10,000 $20,000 $30,000 $40,000 $- $10,000 $20,000 $30,000 $40,000 $- $10,000 $20,000 $30,000 $40,000 Partner R&D Spend Total NRE: Total NRE: Total NRE: Partner $80k $20K $60k $42.5K $40k $27.5K R&D Reduction
  15. 15. Metcalfe was right!Positive network effects create very close to n^2 behavior Source: Overall Ecosystem Participation
  16. 16. EXPLOITINGMOORE’S LAW
  17. 17. 3rd Party Apps FPGAMulticore FPGAProcessor
  18. 18. 802.11a + b + g + 802.11ac 200X Faster Early 2000s 2012Traditional Rack and Stack NI Vector Signal Transceiver Semiconductor characterization test time reduced from 4 weeks to ~ 1 day.
  19. 19.  API strategy must fit into company vision and culture. Transition from private to public APIs is a challenge. Keys to API program success are: lowering barriers of entry, monetization, and enabling network effects. API’s that exploit Moore’s Law from computational point of view can cause major disruption.
  20. 20. EXPLOITING API VISION CULTURE MOORE’S STRATEGY LAW Jeff Meiseljeff.meisel@ni.com @jeff_meisel

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