Social Media Presentation For  N P A  Region  Mtg    Philly
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Social Media Presentation For  N P A  Region  Mtg    Philly Social Media Presentation For N P A Region Mtg Philly Presentation Transcript

  • Social Media is…
  • Social Networks
    Wikis
    Blogs
    Podcasts
  • Well…
    sort of.
    View slide
  • Social Media
    Really
    is…
    View slide
  • a Conversation…between
  • …People!
  • That is powered by…
  • Social Networks
    Wikis
    Blogs
    Podcasts
  • It can be a conversation
    between…
  • Our Global Customers
  • Our Candidates
  • Our NPA Partners
  • IT’S ALSO
    A FANCY WAY
    TO DESCRIBE
    THE ZILLIONS
    OF CONVERSATIONS (and content)
    PEOPLE
    ARE HAVING
    ONLINE
    24/7
  • Why Should we care about Social Media?
    ?
  • Reason #1
    BECAUSE, 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY.
    Forrester, The Growth Of Social Technology Adoption, 2008
  • Reason #2
    BECAUSE, 2/3 OF THE GLOBAL INTERNET POPULATION
    VISIT SOCIAL NETWORKS.
    Nielsen, Global Faces & Networked Places, 2009
  • Reason #3
    BECAUSE, VISITING SOCIAL SITES IS NOW THE 4TH MOST
    POPULAR ONLINE ACTIVITY—AHEAD OF PERSONAL EMAIL.
    (68% - 64%)
    Email Marketing and Email List Manager | Mail Chimp
    Free email marketing service from Mail Chimp. Design, send, and track HTML email campaigns with our simple tools. Get a fully functional free account.
  • Reason #4
    BECAUSE, TIME SPENT ON SOCIAL NETWORKS
    IS GROWING AT 3X THE OVERALL INTERNET
    RATE, ACCOUNTING FOR ~10% OF ALL
    INTERNET TIME.
    Nielsen, Global Faces & Networked Places, 2009
  • Reason #5
    BECAUSE, SOCIAL MEDIA IS ALTERING
    COMMUNICATIONS. BIG TIME.
  • Reason #6
    BECAUSE SOCIAL MEDIA IS LIKE
    WORD OF MOUTH
    ON STEROIDS.
  • BECAUSE, SOCIAL MEDIA
    IS A FORCE TO BE RECKONED WITH.
    http://www.facebook.com
    http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
  • So are YOU ready?
    What Can You Do?
  • Let’s begin with what we KNOW
    “NPA Central” – a community for NPA members
  • resistance to social
    media is futile.
    • Millions of people are
    creating content for
    the social Web.
    • Our competitors
    may already be there.
    • Your customers have
    been there for a long
    time.
    • If we aren’t out there,
    we ought to be.
  • 90% of consumers are using social media but only 50% of B2B marketers are using social media
    FACT:
    SOCIAL MEDIA
    PLAYTIME
    IS OVER.
    *Seehttp://www.forrester.com/Research/Document/Excerpt/0,7211,47665,00.html for more on that topic.
  • create more utility
    be bigger that what you seem
    Offer talkable surprises (create insider moments)
    answer latent but important questions
    communicate through real stories and real people
    amplify unique moments in time
    calenderize your conversations
    identify your company voices (show the real people)
    curate content along with creating it
    9 reasons to implement social media
  • So what more can we do?
    • understand that social media is a process and not an event, it does take time.
    • a trade show is an event – dating is a process – events are easier to manage – processes build results for the long term.
    • time is needed to experiment and explore what works for us.
    • even more time is needed to interact and engage with our audience. this is the critical component.
    • the “build it and they will come” approach only works in the movies…social media is “build it, nurture it, engage them and they may come and stay.”
    • it’s not about who you know anymore. it’s about who can find you.
  • So, can we predict the future?
    • it will all center around information…how to find it…how to manage it…and how to communicate it effectively.
    • it will be about one-to-one communication/exchange/marketing.
    • it will be a focus on the individual and solving their problems.
    • it will be about mobile technology. will the computer and cell phone be one unit? Mobile will be larger than desktop.
    • 2 foot = desktop, 1 foot = mobile, 10 foot = google TV
    • what about…web recording…instant interviews…audio and sound clips…image uploads…instant chat.
    • an npa app.
    • tweet-ups, mobile alerts, location based services, PURL’s.
    • Niche communities, g-chat, HTML.5.
    • Cloud computing will grow just like social media (google lean startup, engineyard.com)
    • aas – “as a service”
    • VLOGs, photo sharing, livecasting (www.animoto.com)
  • “our company had to reduce search firm spend”
    Nadine Hogan ~ Unisys
    the future of recruiting
    • youtube to distribute job descriptions
    • facebook is becoming more popular than google.
    • facebook launched job posting application – BranchOut
    • 35-44 age group is the largest users of facebook.
    • top 3 methods in 2010 to recruit:
    • LinkedIn
    • social media
    • employee referrals
    (can’t just be a “job posting” site)
  • POST
    approach
    P – people - target
    O – objective - why
    S – strategy - plan
    T – technology - platform
  • the well known
  • * Facebook and twitter have more users than IN.
    • build your profile
    • use the status updates
    • plug-ins(power point, slide share)
    • start a group
    • search for candidates, clients,
    • ask for a recommendation
    • update, update, update
    • start a careers page
    • share & discuss career, events, news, etc
    • watch you community page
    • sign up for & use BranchOut
  • tweet deck
    twit job search
    twitter search API (application programming interface)
    • don’t just post jobs >>> discuss
    • start a company careers account
    • link to other communities (track with bit.ly)
    Tools - bit.ly | a simple URL shortener
    The bit.ly Bookmarklet shortens your long link so you can share your bit.ly link on Twitter, Gmail, Email, or Facebook. Drag this to your browser toolbar to ...bit.ly/pages/tools - Cached - Similar
    Zendesk Integrates Twitter Into Customer Service App - PCWorld ...
    Jul 13, 2010 ...Zendesk, maker of Web-based help desk software, is rolling out an integration with Twitter.
    • YouTubeis the 2nd largest site used to search (hulu is rising fast too!)
    • start a careers channel
    • post “job order videos”
    • Google buzz - Start conversations about the things you find interesting. Share updates, photos, videos and more with your friends.
    • GYST - Find Share & Review Businesses.
    • Android - is a mobile operating system developed by Google and is based upon a modified version of the Linux kernel.
    • Google Alert - set up an alert for just about anything.
  • Google Reader - Wikipedia, the free encyclopedia
    Google Reader is a Web-based aggregator, capable of reading Atom and RSS feeds online or offline. It was released by Google on October 7, 2005 through ...en.wikipedia.org/wiki/Google Reader - Cached - Similar
    If you talk you must listen
    Glassdoor.com - Company Salaries and Reviews
    Glassdoor.com - Free company salaries, reviews & interview questions for 84000 companies. All posted anonymously by employees.www.glassdoor.com/ - Cached - Similar
  • the others
  • reach
    engagement
    candidates
    Are people sharing your content or is it all direct hits?
    Google optimization – daily ranks
    Review and monitor http://www.compete.com
    http://siteanalytics.compete.com/callos.com+chstaffing.com/
    • SEO is fundament – optimize titles, content
    • Use tagging – categorize content
    • Optimize digital assets – podcasts, video, etc.
    • understand and know your audience
    • how do they search?
    • what search engines do they use?
    • what lingo do they use?
    • how do they prefer their content served? (video, text, photos)
    • are they global, national, local?
  • Can people find you?
    People do not want to work to find you, they want to find the people who have worked so they can find you.
  • what is your prediction?
  • the lighter side of social media
    it has been said that
    linkedin is like going to
    the office, facebook is like
    going home, and twitter is
    like going to the bar!
    http://www.facebook.com/
    http://www.youtube.com/watch?v=srD7bEU9MXA
  • Are
    You
    Ready?
  • Links
    http://www.zooloo.com/
    http://www.gather.com/
    http://www.myspace.com/
    http://www.friendster.com/
    http://www.kickapps.com
    http://www.fastpitchnetworking.com/
    http://www.bebo.com/
    http://www.ning.com/
    http://www.orkut.com/about
    http://www.plaxo.com/
    http://technorati.com/