Social Media Presentation For  N P A  Region  Mtg    Philly
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    Social Media Presentation For  N P A  Region  Mtg    Philly Social Media Presentation For N P A Region Mtg Philly Presentation Transcript

    • Social Media is…
    • Social Networks
      Wikis
      Blogs
      Podcasts
    • Well…
      sort of.
    • Social Media
      Really
      is…
    • a Conversation…between
    • …People!
    • That is powered by…
    • Social Networks
      Wikis
      Blogs
      Podcasts
    • It can be a conversation
      between…
    • Our Global Customers
    • Our Candidates
    • Our NPA Partners
    • IT’S ALSO
      A FANCY WAY
      TO DESCRIBE
      THE ZILLIONS
      OF CONVERSATIONS (and content)
      PEOPLE
      ARE HAVING
      ONLINE
      24/7
    • Why Should we care about Social Media?
      ?
    • Reason #1
      BECAUSE, 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY.
      Forrester, The Growth Of Social Technology Adoption, 2008
    • Reason #2
      BECAUSE, 2/3 OF THE GLOBAL INTERNET POPULATION
      VISIT SOCIAL NETWORKS.
      Nielsen, Global Faces & Networked Places, 2009
    • Reason #3
      BECAUSE, VISITING SOCIAL SITES IS NOW THE 4TH MOST
      POPULAR ONLINE ACTIVITY—AHEAD OF PERSONAL EMAIL.
      (68% - 64%)
      Email Marketing and Email List Manager | Mail Chimp
      Free email marketing service from Mail Chimp. Design, send, and track HTML email campaigns with our simple tools. Get a fully functional free account.
    • Reason #4
      BECAUSE, TIME SPENT ON SOCIAL NETWORKS
      IS GROWING AT 3X THE OVERALL INTERNET
      RATE, ACCOUNTING FOR ~10% OF ALL
      INTERNET TIME.
      Nielsen, Global Faces & Networked Places, 2009
    • Reason #5
      BECAUSE, SOCIAL MEDIA IS ALTERING
      COMMUNICATIONS. BIG TIME.
    • Reason #6
      BECAUSE SOCIAL MEDIA IS LIKE
      WORD OF MOUTH
      ON STEROIDS.
    • BECAUSE, SOCIAL MEDIA
      IS A FORCE TO BE RECKONED WITH.
      http://www.facebook.com
      http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
    • So are YOU ready?
      What Can You Do?
    • Let’s begin with what we KNOW
      “NPA Central” – a community for NPA members
    • resistance to social
      media is futile.
      • Millions of people are
      creating content for
      the social Web.
      • Our competitors
      may already be there.
      • Your customers have
      been there for a long
      time.
      • If we aren’t out there,
      we ought to be.
    • 90% of consumers are using social media but only 50% of B2B marketers are using social media
      FACT:
      SOCIAL MEDIA
      PLAYTIME
      IS OVER.
      *Seehttp://www.forrester.com/Research/Document/Excerpt/0,7211,47665,00.html for more on that topic.
    • create more utility
      be bigger that what you seem
      Offer talkable surprises (create insider moments)
      answer latent but important questions
      communicate through real stories and real people
      amplify unique moments in time
      calenderize your conversations
      identify your company voices (show the real people)
      curate content along with creating it
      9 reasons to implement social media
    • So what more can we do?
      • understand that social media is a process and not an event, it does take time.
      • a trade show is an event – dating is a process – events are easier to manage – processes build results for the long term.
      • time is needed to experiment and explore what works for us.
      • even more time is needed to interact and engage with our audience. this is the critical component.
      • the “build it and they will come” approach only works in the movies…social media is “build it, nurture it, engage them and they may come and stay.”
      • it’s not about who you know anymore. it’s about who can find you.
    • So, can we predict the future?
      • it will all center around information…how to find it…how to manage it…and how to communicate it effectively.
      • it will be about one-to-one communication/exchange/marketing.
      • it will be a focus on the individual and solving their problems.
      • it will be about mobile technology. will the computer and cell phone be one unit? Mobile will be larger than desktop.
      • 2 foot = desktop, 1 foot = mobile, 10 foot = google TV
      • what about…web recording…instant interviews…audio and sound clips…image uploads…instant chat.
      • an npa app.
      • tweet-ups, mobile alerts, location based services, PURL’s.
      • Niche communities, g-chat, HTML.5.
      • Cloud computing will grow just like social media (google lean startup, engineyard.com)
      • aas – “as a service”
      • VLOGs, photo sharing, livecasting (www.animoto.com)
    • “our company had to reduce search firm spend”
      Nadine Hogan ~ Unisys
      the future of recruiting
      • youtube to distribute job descriptions
      • facebook is becoming more popular than google.
      • facebook launched job posting application – BranchOut
      • 35-44 age group is the largest users of facebook.
      • top 3 methods in 2010 to recruit:
      • LinkedIn
      • social media
      • employee referrals
      (can’t just be a “job posting” site)
    • POST
      approach
      P – people - target
      O – objective - why
      S – strategy - plan
      T – technology - platform
    • the well known
    • * Facebook and twitter have more users than IN.
      • build your profile
      • use the status updates
      • plug-ins(power point, slide share)
      • start a group
      • search for candidates, clients,
      • ask for a recommendation
      • update, update, update
      • start a careers page
      • share & discuss career, events, news, etc
      • watch you community page
      • sign up for & use BranchOut
    • tweet deck
      twit job search
      twitter search API (application programming interface)
      • don’t just post jobs >>> discuss
      • start a company careers account
      • link to other communities (track with bit.ly)
      Tools - bit.ly | a simple URL shortener
      The bit.ly Bookmarklet shortens your long link so you can share your bit.ly link on Twitter, Gmail, Email, or Facebook. Drag this to your browser toolbar to ...bit.ly/pages/tools - Cached - Similar
      Zendesk Integrates Twitter Into Customer Service App - PCWorld ...
      Jul 13, 2010 ...Zendesk, maker of Web-based help desk software, is rolling out an integration with Twitter.
      • YouTubeis the 2nd largest site used to search (hulu is rising fast too!)
      • start a careers channel
      • post “job order videos”
      • Google buzz - Start conversations about the things you find interesting. Share updates, photos, videos and more with your friends.
      • GYST - Find Share & Review Businesses.
      • Android - is a mobile operating system developed by Google and is based upon a modified version of the Linux kernel.
      • Google Alert - set up an alert for just about anything.
    • Google Reader - Wikipedia, the free encyclopedia
      Google Reader is a Web-based aggregator, capable of reading Atom and RSS feeds online or offline. It was released by Google on October 7, 2005 through ...en.wikipedia.org/wiki/Google Reader - Cached - Similar
      If you talk you must listen
      Glassdoor.com - Company Salaries and Reviews
      Glassdoor.com - Free company salaries, reviews & interview questions for 84000 companies. All posted anonymously by employees.www.glassdoor.com/ - Cached - Similar
    • the others
    • reach
      engagement
      candidates
      Are people sharing your content or is it all direct hits?
      Google optimization – daily ranks
      Review and monitor http://www.compete.com
      http://siteanalytics.compete.com/callos.com+chstaffing.com/
      • SEO is fundament – optimize titles, content
      • Use tagging – categorize content
      • Optimize digital assets – podcasts, video, etc.
      • understand and know your audience
      • how do they search?
      • what search engines do they use?
      • what lingo do they use?
      • how do they prefer their content served? (video, text, photos)
      • are they global, national, local?
    • Can people find you?
      People do not want to work to find you, they want to find the people who have worked so they can find you.
    • what is your prediction?
    • the lighter side of social media
      it has been said that
      linkedin is like going to
      the office, facebook is like
      going home, and twitter is
      like going to the bar!
      http://www.facebook.com/
      http://www.youtube.com/watch?v=srD7bEU9MXA
    • Are
      You
      Ready?
    • Links
      http://www.zooloo.com/
      http://www.gather.com/
      http://www.myspace.com/
      http://www.friendster.com/
      http://www.kickapps.com
      http://www.fastpitchnetworking.com/
      http://www.bebo.com/
      http://www.ning.com/
      http://www.orkut.com/about
      http://www.plaxo.com/
      http://technorati.com/