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Property Solutions Teaches Adwords/Paid Search @ BYU
 

Property Solutions Teaches Adwords/Paid Search @ BYU

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On October 10th Property Solutions came to BYU and taught us about paid search and Google Adwords

On October 10th Property Solutions came to BYU and taught us about paid search and Google Adwords

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    Property Solutions Teaches Adwords/Paid Search @ BYU Property Solutions Teaches Adwords/Paid Search @ BYU Presentation Transcript

    • Paid Per Click Advertising Presented by: Ryan Mower and Tyler Spencer
    • Presentation Outline 1 2 3 4 5 Introduction to Networks & Remarketing Introduction to AdWords Keyword Planner Workshop Advanced AdWords Settings The Future of PPC
    • Networks • Search Network – Google • • • • Search Partners AOL.com Ask.com CNN.com SERP = Search Engine Results Page
    • Networks • Display Network Publishers Advertisers
    • Display Network
    • Remarketing • Re-Engage people who are interested in your product or service.
    • AdWords • Google’s main advertising product & main source of revenue. • Google’s advertising revenues in 2012 were $42.5 Billion. Total revenue for 2012 $50.2 Billion.
    • AdWords Account Structure
    • Example Account Setup Account Best Shoe Company Campaigns Red Shoes Blue Shoes Green Shoes Gray Shoes Ad Groups Kwds Ads Kwrds Ads Kwrds Ads Kwrds Ads
    • Ads Headline – 25 Characters Line 1 – 35 Characters Line 2 – 35 Characters Display URL – 35 Characters Destination URL
    • Keywords • Keyword Match Types – Broad match allows your ad to show for searches on similar phrases and relevant variations. – “Phrase” match allows your ad to show only for searches that include the exact phrase, or close variations of that exact phrase, with additional words before or after. – [Exact] match allows your ad to show only for searches that use that exact phrase, or close variations of that exact phrase, and no other words. • Negative Keywords – Ensures that your ad doesn’t show for any search that includes that term.
    • Keyword Planner Keyword Tool has changed to the Keyword Planner
    • Advanced AdWords Settings • Ad Extensions – Location Extensions – Call Extensions – Offer Extensions – Sitelinks Extensions – Social Extensions
    • Advanced AdWords Settings • • • • • Product Listing Ads Ad Delivery/Rotation Ad Scheduling Location Bidding Devices - Mobile
    • Future of PPC NEW Paid & Organic Report in Google AdWords – August 22, 2013 New Ad Extensions & Customizations
    • October 10, 2012 Tanner W408 3:00pm