Intro to Digital Marketing
Today’s AgendaSEMSocial MediaWeb DesignContent MarketingIntroQ&ASEM SEO PPCSocial MediaWebDesignWebAnalyticsDisplay Email
SEMClose to 5 BillionSearches on Google per daySEMSocial MediaWeb DesignContent MarketingIntroQ&A
SEO#1 Rank: 56%#2 Rank: 13%#3 Rank: 10%#4 Rank: 4%Important?SEMSocial MediaWeb DesignContent MarketingIntroQ&A
PPCSEMSocial MediaWeb DesignContent MarketingIntroQ&A
SocialMedia SEMSocial MediaWeb DesignContent MarketingIntroQ&A
WebDesign SEMSocial MediaWeb DesignContent MarketingIntroQ&AFunctionality & ConversionWordpress HTML
WebAnalytics SEMSocial MediaWeb DesignContent MarketingIntroQ&A
ContentMarketing SEMSocial MediaWeb DesignContent MarketingIntroQ&AEmail DisplayNetworksAffiliate Networks
UtahCompaniesSEMSocial MediaWeb DesignContent MarketingIntroQ&AAdobe1800 ContactsBackcountry.comOverstock.comSEO.comOrange...
Q&ASEMSocial MediaWeb DesignContent MarketingIntroQ&AQuestions?SLCSEMWebinars
Digital Marketing Lecture Series• What are you interested in?• How often would you want to meet?• How would you like to me...
Upcoming SlideShare
Loading in...5
×

Intro to Digital Marketing

768

Published on

Jeff Kingston presented during Winter 2013 this introduction to digital marketing as a rapidly growing part of marketing.

Published in: Business, News & Politics
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
768
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
15
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Microsoft Excel Certification
  • On-Site: Keywords, Quality Content, Meta Data, Structure, etc.Off-Site: Link Building, Local Citations, etc.
  • Google AdwordsBing Adcenter (Bing & Yahoo)Google Adwords CertificationMicrosoft Bing Ads Certification
  • Top 15:Facebook, Twitter, LinkedIn, MySpace, Google+, DeviantArt, LiverJournal, Tagged, Orkut, Pinterest, CafeMom, Ning, MeetUp, MyLife, BadooI use: FB for Retention, Twitter for new clients/networking, LinkedIn for new clients/networking, G+ for Networking/Research, Youtube for New Clients.
  • CMS Platforms: Wordpress, Wix, Weebly, Webs, DrupalHTML & CSS, Dreamweaver, etc.Bad Example > Good Example
  • Adobe Site Catalyst – Larger WebsitesGoogle Analytics – FreeGoogle Analytics Certification
  • All have jobs/internships in digital marketing
  • Intro to Digital Marketing

    1. 1. Intro to Digital Marketing
    2. 2. Today’s AgendaSEMSocial MediaWeb DesignContent MarketingIntroQ&ASEM SEO PPCSocial MediaWebDesignWebAnalyticsDisplay Email
    3. 3. SEMClose to 5 BillionSearches on Google per daySEMSocial MediaWeb DesignContent MarketingIntroQ&A
    4. 4. SEO#1 Rank: 56%#2 Rank: 13%#3 Rank: 10%#4 Rank: 4%Important?SEMSocial MediaWeb DesignContent MarketingIntroQ&A
    5. 5. PPCSEMSocial MediaWeb DesignContent MarketingIntroQ&A
    6. 6. SocialMedia SEMSocial MediaWeb DesignContent MarketingIntroQ&A
    7. 7. WebDesign SEMSocial MediaWeb DesignContent MarketingIntroQ&AFunctionality & ConversionWordpress HTML
    8. 8. WebAnalytics SEMSocial MediaWeb DesignContent MarketingIntroQ&A
    9. 9. ContentMarketing SEMSocial MediaWeb DesignContent MarketingIntroQ&AEmail DisplayNetworksAffiliate Networks
    10. 10. UtahCompaniesSEMSocial MediaWeb DesignContent MarketingIntroQ&AAdobe1800 ContactsBackcountry.comOverstock.comSEO.comOrange SodaClearLinkZaggVivintDeseret Digital MediaAncestry.comFibernetADPInsideSales.comProgrexionLeadgenixBoostabilityKSLFranklin Covey
    11. 11. Q&ASEMSocial MediaWeb DesignContent MarketingIntroQ&AQuestions?SLCSEMWebinars
    12. 12. Digital Marketing Lecture Series• What are you interested in?• How often would you want to meet?• How would you like to meet?• What do you want to get out of it?
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×