Building or re-building yourwebsite so that it will placehigher in search rankings
“Keywords are important as they area large part of what Google uses todetermine your page’s relevancy”Tools to Use:• Google Adwords Keyword Tool• Google• LSI Keyword Tool• Google TrendsWhat to Consider:• Relevancy to Content• Traffic• Competition• Long-Tail vs. Short TailFor now, just pick a keyword orphrase that you feel would berelevant and well-trafficked.
Use Google Adwords keyword tool to build a list of 5 keywordsthat are relevant to your content and would drive real traffic toyour blog.
Let Focus on YourContent:1. Open Your Post2. Visual vs. TextHeader TagsStrong/EmphasisImage Alt TagsInternal LinkingExternal Linking3. URL/Permalinks4. Meta Data1. Self-Hosted2. Title3. Description4. No Keywords5. SE Readability1. Java2. Flash3. More…6. Google Authorship
Perform an on-site audit of your site/blog for the followingattributes:1. Meta Tags (Title & Description)2. Keyword Locations (Meta Data, H1 Tags, URL, etc.)
Building your website’sauthority and relevance asperceived by Google.
White HatQuality ContentPress ReleasesBroken LinksSocial BookmarkingGuest PostsWeb 2.0ArticlesDirectoriesForumsProfilesCommentingLink WheelsLink FarmingCloakingHackingBlack HatTip: Diversify Across Domain & IPEditorial vs. AcquiredWho is your audience?
Keep in Mind Quality(Age, Natural, Relevant) Velocity Anchor Text (30/30/30) Context Semantic Context (LSI)
Find/Build links to your site/blog in the following quantities:1. Make 3 good blog comments that link back to you2. Find 2 sites that might accept a guest post from you and plana topic that you could write about.3. Find 2 other websites that are relevant to your site and mightlink back to you
Directories› dmoz.org› freeprwebdirectory.com› bulldogblog.net› dir.yahoo.com› Find niche directories Blog commentingFinding Link Opportunities Search Queries:› inurl:› inanchor:› link:› site: Ask! Be creative
Local SEO Citations Local Listings NAP Consistency Reviews(Number, Quality)National SEO Links On-site Factors