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Denuosource Capabilities Review

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Key Benefits of DenuoSource\'s Solutions for Marketing, Strategy and Business Intelligence Teams. Call the Marketing Solution Guy at 972 342 5470 for more information.

Key Benefits of DenuoSource\'s Solutions for Marketing, Strategy and Business Intelligence Teams. Call the Marketing Solution Guy at 972 342 5470 for more information.

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Denuosource Capabilities Review Denuosource Capabilities Review Presentation Transcript

  • • DenuoSource is an analytics firm with a global Founded 2006 delivery platform Nature of Data Analytics work• As a strategic partner, we accelerate the ability of our clients to increase revenue and decrease # of 100 costs – in short, we turn data into profit Employees• We work hand-in-hand with our clients offering Offices US: Dallas, Minneapolis the best of consulting and global sourcing in a India: Hyderabad proven hybrid delivery model Practice Areas • Retail/CPG• DenuoSource Engagement teams comprise of • Technology & Media Data Warehousing Experts, Statistical Modeling • Telecom Experts and Management Consultants • Healthcare Insurance• Our operating model involves working as Functional • BI/Reporting/Automation project consultants, providing temporary Expertise • Data Management staffing and on-demand support as well as •Consumer Insights setting up a dedicated/retainer analytics team • Marketing Operations for our clients • Advanced Analytics2
  • Solution oriented, collaborative work-ethic Capacity + Decision Sciences • Long-Term • Deep Analytical Capabilities • Cost Effective • Heightened Intellectual Curiosity • Staff Augmentation • Relentless Pursuit of Excellence3
  • • Focus on industrializing processes • Cost effective delivery model to achieve scale • Long-term capacity solution, with • Advanced Analytics local & experienced consultants • Marketing Operations • Data Mgt/Business Intelligence & Reporting Industrialize Reduce Processes Costs Extend Accelerate • Works as an extension of your Capabilities Delivery existing team. Benefits of partnering • Accelerated project delivery with DS extend beyond achieving • Team at Client offices High-Quality, actionable results • Team at DenuoSource offices • Collaborative and team-based working relationships Our partnership extends current capabilities in a scalable manner by leveraging a cost effective delivery model4
  • Data Warehousing Firms Marketing Research & Management Consulting Analytics Firms FirmsKey • Loading Data • Defining KPIs • Generating Business InsightsActivities • Merging multiple data sets • Developing statistical models • Provide actionable recommendations Analysis & BusinessData Data Mgmt Modeling InsightsKey • Large Volumes of Data • Industry Knowledge • Industry KnowledgeChallenges • Expertise in managing databases • Expertise in Statistics • Understanding business drivers DenuoSource DenuoSource Engagement teams comprise of Data Warehousing Experts, Statistical Modeling Experts and Management Consultants 5
  • DS Service Offering Description Client Examples • Create actionable reporting • Fortune 100 Specialty Retailer Business Performance Benchmarks Sales $ / MM $ Units/ Sales $ / MM $ Units/ # of Store/ /Store/ Store/ Store/ /Store/ Store/ Position Business Unit Features Week Week Week Week Week Week • Automation of BI/Reporting National Office Supply Retailer Position 1 BU1 63 $246 $26 17 $370 $39 25 • BU2 178 $124 $24 26 $186 $36 40 BU3 152 $280 $32 81 $420 $49 121 Intelligence & BU4 286 $151 $26 19 $226 $39 28 BU5 76 $117 $28 10 $176 $42 15 BU6 107 $589 $48 23 $884 $72 35 Position 1 862 $226 $30 31 $340 $44 46 Position 2 BU1 45 $132 $29 18 $197 $43 27 needs from existing data sources National Grocery Retailer BU2 119 $124 $18 32 $186 $26 48 • BU3 257 $75 $23 9 $112 $34 14 BU4 12 $114 $25 11 $171 $38 16 Reporting BU5 221 $103 $28 23 $154 $42 34 BU6 74 $141 $40 18 $212 $60 27 Position 2 728 $102 $26 19 $153 $38 28 Position 3 BU1 20 $20 $7 5 $30 $11 7 BU2 124 $33 $12 10 $49 $18 15 • Key Levers: Cost & Speed Private Label Manufacturer BU3 142 $21 $8 6 $32 $12 9 • BU4 42 $41 $9 8 $61 $14 11 BU5 52 $18 $8 4 $27 $13 5 BU6 7 $51 $28 5 $76 $42 7 Position 3 387 $27 $10 7 $41 $14 10 • Bring disparate data sources • Leading Wireless Provider Data together to get ready for analysis • Leading Department Store Management • Ongoing data maintenance Retailer • Key Levers: Cost • National Grocery Retailer • Make results of ‘analyses’ • Leading Confectionery Firm Customer actionable & relevant • Worldwide CPG & Insights • Activate at local / execution level Commodities Trader • Key Levers: Revenue Campaign • Support operations of day-to- • Leading Electronics Retailer Management day marketing activities • Grocery & Distribution • Key levers: Cost & Efficiency Retailer • Application of mathematics, • Largest Health Insurance Provider 10,000,000 9,000,000 Advanced 8,000,000 econometrics, and statistics to 7,000,000 • National Furniture Retailer 6,000,000Eq. Volume 5,000,000 Analytics 4,000,000 uncover data patterns Department Store Retailer 3,000,000 • 2,000,000 1,000,000 - 10/15/2006 12/15/2006 10/15/2007 12/15/2007 11/15/2006 1/15/2006 2/15/2006 3/15/2006 4/15/2006 11/15/2007 5/15/2006 6/15/2006 7/15/2006 8/15/2006 9/15/2006 1/15/2007 2/15/2007 3/15/2007 4/15/2007 5/15/2007 6/15/2007 7/15/2007 8/15/2007 9/15/2007 Base Online FSI Display TPR Only email Feature and Display Radio Outdoor Feature TV Catalina • Key Levers: Revenue & Cost • #2 Advertising Agency 6
  • • Create a self-funding financial structure • ASB operates as an internal ‘consulting’ firm Sustainable Financial • Governance council is comprised of • Rate structure includes internal & external Model both Walgreens & DS executives to resources guide charter • Requires senior executive sponsorship ASB Governance & Infrastructure Oversight • Adequately Staffed • Adequately Resourced • Constant Communication • SharePoint for team collaboration & • The ASB is built in a planned knowledge sharing manner and will go through a • Regular cadence of updates at all natural evolution levels Lifecycle Communications Management • The ASB maintains a focused charter and list of services to ensure quality, relevance, and credibility Expertise & Focus • Needs are evaluated on a regular basis by the Governance Council7
  • Company Description* What we do for them Company Description What we do for them World’s largest US based Feature item & modular World’s second largest Production retailer and public food and beverages corporation review corporation data analysis Largest chocolate Assortment Planning Promotional effectiveness, manufacturer in North US based America grocery retailer Media mix Specialty retailer of Customer Analytics and Customer consumer electronics in World’s leading sporting Reporting goods retailers Segmentation the United States Global technology giant Ad Spend Analysis and International producer and Advanced Reporting and based in Seattle Marketing Dashboard marketer of agricultural and Secondary Research food products and services Nation’s leading organic Prediction Models for Yield products manufacturer Retail department store Customer company based in York, Segmentation Pennsylvania Nation’s leading Churn Modeling mobile operator promoted and Profitability Analysis Leading supplier of office Media mix, Promotional by Nation’s largest conglomerate products and services Effectiveness Customer Segmentation Nation’s leading and Profitability Analysis * Client names have been withheld to ensure mobile operator confidentiality8
  • Data Information Knowledge Decision Support System Tools Business Objects, Cognos, SAS, SQL Analysis Server, SQL Server Used Reporting Services, Excel Data Analysis  Actionable Insights Data  Recommendations  Trend analysis DS Expertise Data Processing Steps  Gap / Root cause analysis Expertise in dealing with:  Key Findings etc.  Data Collection  Large Volume of Data  Data Harmonization /  Incoherent and Normalization Report/ Dashboard multiple data sources  Data Cleaning  Data Duplication /  Data integration Inconsistency / Executive Dashboard  High level view redundancy  Quick business snapshot Drill down reports  At various drill down levels DBs Used SQL Server, Oracle, Teradata  For Managers-enable operational Decision support Ad-hoc reports We generate 2000+ reports and analyses a year using multiple  On demand reports databases; various file formats and other data sources, for  Customized illustrations and views 1,000+ business users for leading Fortune 500 firms.9