Business Intelligence products and processes have helped public and private organization to identify opportunities and trends that are both internal and external. For years the concepts of Business Intelligence, data mining, “Big” data, have become an important part of strategic planning and decision making within many successful organizations. Higher education has been expressing the importance of research, statistical analysis, data modeling, and business decisions based on good information. In fact, higher education institutions have created entire academic programs around these topics. While this information is written and reported within professional periodicals and events, the question stands about how higher education is taking advantage of business intelligence as part of their strategic planning and decision making processes.