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myEnergyLoan Presentation

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presentation given to branch managers of Waterston Mortgage May 13, 2010.

presentation given to branch managers of Waterston Mortgage May 13, 2010.


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  • 1. Build Green. Buy Green. Save Green.
    Jeff Cole, CEO
    myEnergyLoan LLC
    May 13, 2010
  • 2. What is myEnergyLoan?
    The leading green real estate finance network.
    A green loan incentive & certification program.
    The premier Energy Star Mortgage Partner.
    Network enablesPublic-Private Partnership.
    The national standard
    for green lending
  • 3. Through local providers
    myEnergyLoan handles the local financing interface
    whom we support on every single myEnergyLoan
  • 4. Why a network?
    No national standard existed so we created one & MEL was born
    Public benefit funds needed way to set green loan incentive amounts
    Market needed early adopter lenders & brokers to serve growing demand
    Lenders need price-advantaged green loans & a uniform way to sell them
    Market needs public/private initiative for quality assurance & delivery
    • MEL established the lender network
    • 5. Energy Star Mortgage provides State Energy Office guidance; secures incentive dollars (ie: Colorado).
    • 6. Energy Star relies on myEnergyLoan providers to execute incentive program
    • 7. Together, MEL & Energy Star Mortgage snap lenders into market and create gateway to Capital Markets
    State Energy Offices need lenders in place to match incentives
    Local response to national demands
  • 8. Benefits of being a myEnergyLoan Provider:
    • myEnergyLoan is a triple-bottom-line company and we lend that 3BL to our providers – demonstrates trustworthiness.
    • 9. myEnergyLoan is a pending certified B Corporation. That means we are a private firm operating for public benefit.
    • 10. Members of the network support the shift of capital toward natural capital used to finance the shift to sustainability.
    • 11. myEnergyLoan Providers get first dibs on programs currently being developed by Fannie ($250) , Freddie, VA and HUD
    • 12. Association w/ Energy Star, EcoBroker, NAR, USGBC, NAHB Green Building platform, EarthCraft House, BPI, NARI
    • 13. An all-inclusive loan product overlay program that works fairly to provide client savings and loan officer volume.
    • 14. Structured financing programs for renewable energy; E.C.O. LLC.
    • 15. Commercial lending capabilities; Great splits with loan officers if/when we serve you.
    • 16. Easy to use and easy to do green lending as a myEnergyLoan Provider / Energy Star Mortgage Partner.
  • One Industry – three markets
    Purchase of Existing Green Property
    Residential Existing Home Construction & New Home Construction
    Renewable Energy & Commercial Green Building
  • 17. One network: 3 easy solutions
  • 18. Solution #1: Incentive & Certification
    myEnergyLoan Incentive Program – overlays any loan product– establishes incentive amount
    1bps per 1% energy efficiency improvement = MEL EC
    MEL EC paid by lender and sponsors when they exist
    MEL EC is used as savings from closing costs or as discount points to buy down rate
    Green loan certification by myEnergyLoan – File with title at County Level by title agent
    Energy Audit, Contractor and Post Auditory Functions = “the energy side” handled by MEL & EPC
    Solves the “how much incentive is warranted in this case” problem
    Certified by MEL and Certified by Fair Mortgage Collaborative
  • 19. MEL Efficiency Credit
    When and How?
    Received at closing as closing cost credit
    Can be used to buy down interest rate
    Provided by Lender/Loan Officer
    Can be matched by State Energy Offices or other sponsors
    Builder incentives, other closing contributors
    manufacturer incentives can be incorporated into total credit
  • 20. MEL Efficiency Credit
    How Much?
    20bps to 100bps - Incentive based on building performance
  • 21. EXAMPLE
  • 22. Solution #2: The EIM & EEM Program
    New Construction & Purchase Mortgage
    Energy Efficient Mortgage (EEM)
    Greenovations & Weatherization Loans
    Energy Improvement Mortgage (EIM)
    Solves the “how do we do the EEM or EIM” problem
  • 23. Evaluate as EEM or EIM
    Benefits your myEnergyLoan EIM is providing to borrower:
    LOWERS OPERATING COST OF THE HOME BY REDUCING ENERGY COST BY 30% TO 50%. MORTGAGE MAY BE SLIGHTLY HIGHER, BUT OPERATING COSTS ARE GREATLY REDUCED FOR A NET POSITIVE CASH FLOW, WHICH TRIGGERS THE QUALIFICATION.
    INCREASED VALUE OF THE HOME dollar FOR dollar
    FOR IMPROVEMENTS MADE.
    • E.I. APPRIASAL VALUE $150,000 PLUS $10,000 ENERGY UPGRADE IMPROVEMENTS.
    • 24. NEW VALUE WILL BE $160,000.
    Upcoming Fannie Mae Credit of $250 per myEnergyLoan
  • 25. Solution #3: Energy Star Mortgage Program
    The myEnergyLoan provider network is a major part of the Energy Star Mortgage program.
    myEnergyLoan providers are recognized as qualified Energy Star Mortgage Partners.
    Together with the Energy Programs Consortium, the Fair Mortgage Collaborative and EIM LLC, myEnergyLoan serves the primary and secondary mortgage markets.
    myEnergyLoan network expected to be the largest producer of Energy Star Mortgages which will receive Federal and State loan incentives.
    Got to be in it to win it!
  • 26. Natural Capital Conversion
    Leading the National Conversation about:
    What’s that?
  • 27. Major Media Includes:
    Wall Street Journal
    New York Times
    Secondary Marketing Magazine
    MSNBC
    Discovery Channel
    Chicago Tribune
    Atlanta Journal Constitution
    GreenMoney Journal
  • 28. Referral & Marketing Flyers with Consistent Messaging to Referral Sources
  • 29. Opportunity to get it right
    myEnergyLoan Provides
    Harness the green value & reward consumer
  • 30. 51 million US households
    Existing Housing
    “EIM”
  • 31. The myEnergyLoan network is
    Reliable, easy, nimble& National
  • 32. myEnergyLoan providers
    myEnergyLoan certifies and trains
    and consults with them on every deal
    we remove the guesswork and
    keep it simple
  • 33. We make you look great!
    We help grow your business
    most importantly…
  • 34. A net Financial Advantage
    myEnergyLoan always provides
    to your clients and to you
  • 35. Get set up today. $149 per month
    • Local Marketing Plan Development & Consulting
    • 36. We “give you the Keys” to local green RE market
    • 37. E-mail me for presentation
    • 38. Q & A for 15 to 20 minutes
    Contact Information
    Jeff Cole 404-771-2106
    jcole@myenergyloan.com

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