2011+milwaukee+journal+sentinel+retail+rate+card2

296 views

Published on

Published in: News & Politics, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
296
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

2011+milwaukee+journal+sentinel+retail+rate+card2

  1. 1. MILWAUKEE JOURNAL SENTINEL EFFECTIVE JANUARY 2011
  2. 2. A COMMANDING LEAD Journal Sentinel Inc. is the local leader in market reach and penetration with 78% of metro Milwaukee adults using our products every week. Our print and Internet products deliver your messages to the largest audience in this market. Period. Milwaukee Journal Sentinel As Wisconsin’s largest newspaper and flagship ■ The Sunday Journal Sentinel has the highest publication of Journal Sentinel Inc., the Milwaukee readership penetration among the top 50 media Journal Sentinel serves as the only major daily markets in the nation. newspaper for the Milwaukee metropolitan area. ■ The daily Milwaukee Journal Sentinel ranks With over 125 years of experience as the second in market penetration among the top 50 community’s news leader, Journal Sentinel remains media markets in the nation. thoroughly committed to serving the southeastern ■ During a typical week, 72% of metro Milwaukee Wisconsin consumer and business market. This philosophy is simply fulfilled by delivering the adults read the Milwaukee Journal Sentinel. news and information that makes a difference in ■ The Milwaukee Journal Sentinel won the people’s lives while delivering desirable audiences Pulitzer Prize for local reporting in both 2008 to advertisers. and 2010. Sources: 2010 Scarborough Report Release 1, Milwaukee CBSA as verified by the Audit Bureau of Circulations; 2010 Scarborough Report Release 1 Newspaper Penetration Report, Top 50 DMA’s.1 Milwaukee Journal Sentinel Retail Rates ■ EFFECTIVE JANUARY 2011
  3. 3. Print and Internet ProductsJournal Interactive Behavioral/Geo/Demo Targeting with our partner Yahoo.comJSOnline.com ■ Target consumers based on search habits,■ Southeast Wisconsin’s #1 digital source for where they live or gender/age. local news and information, reaching more local adults than any other local online JSOnline.com/DealWatch news source! ■ Allows local businesses to post daily offers onSource: 2010 Scarborough Report, R1, Milwaukee DMA. social media sites including Facebook and Twitter.JobNoggin.com/Monster AdMail & E-Newsletters■ JobNoggin/Monster has a larger reach of ■ Send e-mail messages diretly to target audiences. local adults than any other employment website in Southeast Wisconsin. www.JSOnline.mobi andSource: September 2010 ComScore, Milwaukee DMA. JSOnline app ■ News updated as it happens on yourCommunityNOW.com mobile phone.■ CommunityNOW sites attract more than 1 million page views a month! JSOnline.com/HomesSource: 2010 Q3 Omniture Site Catalyst. ■ House & Home includes one of the largest listings of open houses in theMilwaukeeMoms.com area along with MLS listings of homes■ 54% of local visitors have children under for sale. age 6 and 16% have children age 6 to 12.Source: Aug-Sept 2010 The Media Audit, Milwaukee CSA. Search Engine Optimization ■ Get your business found online withCarSoup.com search engine optimization on Yahoo,■ 1,000’s of local auto deals listed daily. Google, MSN and AOL. MetroparentNiche Products Metroparent is a monthly family-oriented lifestyle magazine. 87% of readers have children at home. Three out of four readers CommunityNOW are women. My Community NOW are publications Source: 2010 Scarborough Report, Releasae 1, Milwaukee DMA. with news and community-submitted content reaching desirable suburban Silent Sports readers every week. 86% of readers are Silent Sports magazine is a monthly, regional homeowners. subscriber based sports and travel magazine. Source: Aug-Sept 2010 The Media Audit, Milwaukee CSA. It has grown and expanded since its founding in 1984 to become the information source for ShopNOW active recreational and serious athletes Increase your response with greater throughout Wisconsin and the Upper reach. ShopNOW is a weekly shared mail Midwest. shopper publishing every Wednesday/Thursday. ShopNOW Wisconsin Trails compliments the Sunday and Wednesday Within the pages of Wisconsin Trails, readers Journal Sentinels with delivery to find treasured places, meet fascinating people non-subscribers of both publications. and take the exciting journeys waiting to be ROP opportunities exist in three discovered. geographically targeted editions. For insert advertisers, saturate as broad as Packer Plus the 4-county area or as specific as the America’s #1 Packer’s magazine for die-hard sub-zip code level. Packer fans. Seven out of ten readers are male. The average household income of this audience is $64,500. Source: Aug-Sept 2010, The Media Audit, Milwaukee CSA. Milwaukee Journal Sentinel Retail Rates ■ EFFECTIVE JANUARY 2011 2
  4. 4. Why the Milwaukee Journal Sentinel? The Milwaukee Journal Sentinel leads the pack in local audience penetration among the top 50 media markets: in weekly print newspaper# 1 in Sunday newspaper readership # 2 in daily newspaper readership # 1 in weekly print newspaper readership # 1 and Web site combined audience reach■ Advertisers reach more people ■ Among southeast Wisconsinites, more annual run of Wisconsin State Fair or advertising one day in the Milwaukee adults read the Sunday Journal Sentinel Summerfest. Journal Sentinel than on either the 5 every week than the average audience p.m. or 10 p.m. broadcasts of all four of a 1/2 hour of prime time television ■ Any day, the Milwaukee Journal local news programs combined. any day of the week. Sentinel’s daily readers would fill Miller Park, home to the Milwaukee Brewers■ Three out of five metro Milwaukee ■ A single issue of the Milwaukee Journal more than 11 times. adults read the Milwaukee Journal Sentinel reaches more people than a Sentinel every Sunday. morning drive spot on each of the 59 ■ Any week, the Sunday Journal local radio stations. Sentinel’s Sunday readers would fill■ More metro Milwaukeeans read the the Green Bay Packers’ Lambeau Field Milwaukee Journal Sentinel Sunday ■ Every week more people read the more than 10 times. than watch Badgers football all Milwaukee Journal Sentinel/ year long. JSOnline.com than attend the entire Sources: 2010 Scarborough R1 DMA Newspaper Penetration Report, 2010 Scarborough R1 Milwaukee DMA and CBSA.3 Milwaukee Journal Sentinel Retail Rates ■ EFFECTIVE JANUARY 2011
  5. 5. General Contact InformationMilwaukee Journal Sentinel FOR OVERNIGHT DELIVERY333 West State StreetP.O. Box 661Milwaukee, WI 53201-0661(414) 224-2498jsonline.com OF AD MATERIALS: 333 West State Street Milwaukee, WI 53203 CONTENTS Investment Levels................................................5 Repeat Ad Program..............................................6 IF YOU REQUIRE ADDITIONAL INFORMATION OR ASSISTANCE, PLEASE CALL YOUR ADVERTISING SALES REPRESENTATIVE OR: Full Run Single Insertion Advertising .................7-8SENIOR VICE PRESIDENT ADVERTISING CLASSIFIED ADVERTISING DIRECTORMargie Cochrane Bruno Giovannoni Earned Rates.......................................................9(414) 224-2955 (414) 225-5045mcochrane@journalsentinel.com bgiovannoni@journalsentinel.com Specialty Products...............................................9MAJORS/NATIONAL/TMC SALES DIRECTOR VICE PRESIDENT – ADVERTISINGChris Grow (JOURNAL INTERACTIVE &(414) 224-2262 JOURNAL SENTINEL CLASSIFIEDS) Preprints...........................................................10cgrow@journalsentinel.com Daryl Hively (414) 225-5065 Weekend Plus & Marketplace Pre-Print Rates......11RETAIL ADVERTISING DIRECTOR dhively@journalinteractive.comPat Naeve(414) 224-2084 ONLINE SALES DIRECTOR Definitions & Requirements ...............................12pnaeve@journalsentinel.com Toni Sampson-RiebeSALES DEVELOPMENT/ (414) 225-5034SPECIALTY MEDIA SALES DIRECTOR tsampson@journalinteractive.com Advertising Policy ..............................................12Becca Hammer(414) 225-5074 Advertising Production .......................................13bhammer@journalsentinel.com Deadlines..........................................................14 CUSTOMER SERVICEADVERTISING CUSTOMER SERVICE SENDING ADS DIGITALLY(414) 224-2498 (414) 224-2697ADVERTISING ACCOUNTING http://mjsads.jsonline.com(414) 224-2442 AdSend 1-800-TAD-SENDCIRCULATION(414) 224-2222 Milwaukee Journal Sentinel Retail Rates ■ EFFECTIVE JANUARY 2011 4
  6. 6. Retail ROP RatesIf you have a local storefront presence and have not been established as a national orclassified rate category, then use the enclosed rates for full run ROP (Run of Press), ZonedEditions and Preprinted inserts appearing in the Milwaukee Journal Sentinel. Investment INVESTMENTlevels indicate an annual investment in Journal Sentinel products and services. Anadvertiser has 12 months to fulfill the Investment Agreement. LEVELS Flex Program The following products and services count The following products toward Investment level fulfillment: DO NOT count toward annual NUMBER OF WEEKS MIN. AD SIZE contract fulfillment: 8 WKS + 8 INCHES • ROP Journal Sentinel • Polybags, Toppers, Products Ad-Ons • Commercial Print 16 WKS + 6 INCHES • Special Sections • Vendor Sections • JCPG Products 32 WKS + 4 INCHES • Color • Journal Sentinel Specialty • Postage • Position Charges Media: Wisconsin Trails, • Promotional Space $2,500 • JS Events MetroParent, and D • JSOnline Packer Plus $4,000 • NOW Sites • Classifed $6,900 • Logo Links • Guaranteed Clicks $9,700 • JS Direct (minus postage) $13,500 • Inserts: Preprints, Print & Deliver, Power Reach $19,000Flex Program CThe Flex Program is designed to allow advertisers to commit to a specific number of weeks $25,000around peak selling periods and receive additional discounts. Advertisers must choose an $33,000overall investment rate then determine if they will add Flex Weeks to their commitment.Minimum number of weeks and minimum ad size apply with the Flex Program. Please ask $44,000your Account Executive for details. $58,500ColorOne and Full Color positions are available 7 days per week. Color rates are charged as apercentage of space. Minimum ad size to purchase color is 8 column inches. $78,000 B Discounted color rates are $99,000 SINGLE INSERTION COLOR % of Space Charge available for repeat ad pro- $126,000 AD SIZE JSI grams. Please see page 4 of Full Color One Color the rate card or ask your $160,000 Full Pages - 120" 19% 16% Account Executive for details. $203,000 Half Plus - 60-117" 24% 20% Quarter Plus - 30-59.25" 34% 29% Under Quarter - 15-29.5" 44% 38% Small Space - 8-14.75" 54% 46% $258,000 AMinimum ad: 8 inches $322,000 Example: $402,000 2x5 ad size x $100 per column inch = $1,000 base price $500,000 Full color for a 10 column inch ad is 54% of space charge $1,000 x .54= $540 color charge $625,000 $1,000 base + $540 color = $1,540 total charge One color on 1/2 page broadsheet 6x10 ad size x $80 per column inch = $4,800 base price One color for a 60 column inch ad is 20% of space charge $4,800 x .20 = $960 color charge $4,800 base + $960 color = $5,760 5 Milwaukee Journal Sentinel Retail Rates ■ EFFECTIVE JANUARY 2011
  7. 7. Repeat Ad ProgramThe Repeat Ad Program allows Contract Advertisers to stretch appearance and can have two copy changes; no size changestheir advertising investment to get the most frequency possible. and all ads must be ordered at once.All Double Play, Triple Play and Power Play ads must be run in a Six inch minimum ad size for Repeat Ad Program. Flex program has7-day period, ordered at one time, no size changes, copy changes varying size minimums. Please consult grid. Any Repeat Adrelating to dates only. schedule with Main News as a component will have the entireTriple Power programs must be run within 4 weeks of the first schedule charged at Main News rate. DOUBLE PLAY TRIPLE PLAY POWER PLAY TRIPLE POWER Flex Program 2X IN 7 DAYS 3X IN 7 DAYS 4X IN 7 DAYS 12X IN 4 WEEKS NUMBER OF WEEKS MIN. AD SIZE MAIN NEWS OTHER MAIN NEWS OTHER MAIN NEWS OTHER MAIN NEWS OTHER 8 WKS + 8 INCHES $93 $75 $77 $62 $69 $55 $60 $49 16 WKS + 6 INCHES $88 $70 $73 $58 $65 $52 $57 $46 32 WKS + 4 INCHES $83 $67 $69 $54 $61 $49 $54 $436" minimum ad size waived for 32 week flex advertisers utilizing the Repeat Ad Program. DOUBLE PLAY TRIPLE PLAY POWER PLAY TRIPLE POWER INVESTMENT LEVEL 2X IN 7 DAYS 3X IN 7 DAYS 4X IN 7 DAYS 12X IN 4 WEEKS MAIN NEWS OTHER MAIN NEWS OTHER MAIN NEWS OTHER MAIN NEWS OTHER $2,500 D $4,000 $6,900 $9,700 $13,500 $19,000 $98 $79 $82 $66 $74 $60 $65 $53 C $25,000 $33,000 $44,000 $58,500 $78,000 $93 $75 $77 $62 $69 $55 $60 $49 B $99,000 $126,000 $160,000 $203,000 $258,000 $88 $70 $73 $58 $65 $52 $57 $46 ARepeat Ad Program Color $322,000 $402,000 $500,000 $625,000 $83 $67 $69 $54 $61 $49 REPEAT PROGRAM $54 $43Minimum size to include color is 8 column inches % of Space ChargeColor must be purchased for all ads in the schedule to qualify for these rates. Number of Insertions Full Color One ColorRepeat ads with color 60 inches or larger revert to single insertion color rates(page 3). Double Play 45% 38% Triple Play 35% 30% Power Play 25% 21% Triple Power 20% 17% Milwaukee Journal Sentinel Retail Rates ■ EFFECTIVE JANUARY 2011 6
  8. 8. Full Run Single Insertion Advertising Flex Program MON • TUES • SAT THURS • FRI OTHER OTHER NUMBER OF WEEKS MIN. AD SIZE MAIN NEWS BUSINESS SPORTS CUE LOCAL SECTIONS MAIN NEWS BUSINESS SPORTS CUE LOCAL SECTIONS 8 WKS + 8 INCHES $82 $77 $62 $59 $65 $63 $92 $85 $69 $66 $72 $70 16 WKS + 6 INCHES $79 $74 $59 $56 $62 $60 $89 $82 $66 $63 $69 $67 32 WKS + 4 INCHES $76 $71 $56 $53 $58 $57 $86 $79 $63 $60 $66 $64Flex Program – Non consecutive weeks. Maximum ad size: 65" MON • TUES • SAT THURS • FRI INVESTMENT LEVEL OTHER SECTIONS OTHER SECTIONS & SPECIAL & SPECIAL MAIN NEWS BUSINESS SPORTS CUE LOCAL SECTIONS MAIN NEWS BUSINESS SPORTS CUE LOCAL SECTIONS OPEN $113 $93 $93 $93 $93 $93 $123 $102 $102 $102 $102 $102 $2,500 $90 $85 $70 $67 $73 $71 $101 $93 $76 $74 $80 $77 D $4,000 $6,900 $9,700 $13,500 $19,000 $88 $87 $86 $85 $84 $83 $82 $81 $80 $79 $69 $67 $66 $65 $64 $65 $64 $63 $62 $61 $71 $70 $69 $68 $67 $70 $68 $67 $66 $65 $98 $97 $96 $95 $94 $91 $90 $89 $88 $87 $75 $74 $73 $72 $71 $72 $71 $70 $69 $68 $79 $77 $76 $75 $74 $76 $75 $74 $73 $72 C $25,000 $33,000 $44,000 $58,500 $78,000 $83 $82 $81 $80 $79 $78 $77 $76 $75 $74 $63 $62 $61 $60 $59 $60 $59 $58 $57 $56 $66 $65 $64 $63 $62 $64 $63 $62 $61 $60 $93 $92 $91 $90 $89 $86 $85 $84 $83 $82 $70 $69 $68 $67 $66 $67 $66 $65 $64 $63 $73 $72 $71 $70 $69 $71 $70 $69 $68 $67 B $99,000 $126,000 $160,000 $203,000 $258,000 $78 $77 $76 $75 $74 $73 $72 $71 $70 $69 $58 $57 $56 $55 $54 $55 $54 $53 $52 $51 $61 $59 $58 $57 $56 $59 $58 $57 $56 $55 $88 $87 $86 $85 $84 $81 $80 $79 $78 $77 $65 $64 $63 $62 $61 $62 $61 $60 $59 $58 $68 $67 $66 $65 $64 $66 $65 $64 $63 $62 A $322,000 $402,000 $500,000 $625,000 $73 $72 $71 $70 $68 $67 $66 $65 $53 $52 $51 $50 $50 $49 $48 $47 $55 $54 $53 $52 $53 $52 $51 $50 $83 $82 $81 $80 $76 $75 $74 $73 $60 $59 $58 $57 $57 $56 $55 $54 $63 $62 $61 $60 $61 $60 $59 $58 7 Milwaukee Journal Sentinel Retail Rates ■ EFFECTIVE JANUARY 2011
  9. 9. Full Run Single Insertion Advertising Flex Program WEDNESDAY SUNDAY OTHER OTHER NUMBER OF WEEKS MIN. AD SIZE MAIN NEWS BUSINESS SPORTS CUE LOCAL SECTIONS MAIN NEWS BUSINESS SPORTS CUE LOCAL SECTIONS 8 WKS + 8 INCHES $124 $107 $89 $76 $94 $80 $139 $129 $106 $102 $111 $107 16 WKS + 6 INCHES $120 $102 $86 $72 $89 $77 $136 $124 $103 $99 $108 $104 32 WKS + 4 INCHES $116 $99 $82 $69 $86 $73 $133 $121 $100 $96 $105 $101Flex Program – Non consecutive weeks. Maximum ad size: 65" WEDNESDAY SUNDAY INVESTMENT LEVEL OTHER SECTIONS OTHER SECTIONS & SPECIAL & SPECIAL MAIN NEWS BUSINESS SPORTS CUE LOCAL SECTIONS MAIN NEWS BUSINESS SPORTS CUE LOCAL SECTIONS OPEN $166 $128 $133 $117 $133 $117 $188 $156 $156 $156 $156 $156 $2,500 $136 $116 $99 $85 $104 $89 $152 $141 $116 $112 $122 $118 D $4,000 $6,900 $9,700 $13,500 $19,000 $132 $131 $130 $128 $127 $114 $113 $112 $110 $109 $98 $96 $95 $94 $92 $83 $82 $81 $80 $79 $103 $101 $98 $97 $96 $88 $86 $85 $84 $83 $146 $145 $144 $143 $142 $139 $136 $134 $133 $131 $115 $112 $111 $110 $108 $110 $108 $107 $105 $104 $120 $118 $116 $115 $114 $116 $114 $112 $111 $110 C $25,000 $33,000 $44,000 $58,500 $78,000 $125 $124 $123 $122 $120 $102 $108 $107 $104 $103 $92 $89 $88 $87 $86 $77 $76 $75 $73 $72 $95 $94 $93 $90 $89 $82 $80 $79 $78 $77 $140 $139 $138 $137 $136 $130 $129 $127 $126 $124 $107 $106 $105 $104 $103 $103 $102 $101 $100 $99 $112 $111 $110 $109 $108 $108 $107 $106 $105 $104 B $99,000 $126,000 $160,000 $203,000 $258,000 $119 $101 $117 $100 $116 $99 $115 $97 $113 $96 $84 $84 $82 $81 $80 $72 $70 $69 $68 $67 $89 $87 $86 $85 $83 $75 $75 $73 $72 $72 $135 $134 $133 $132 $130 $123 $122 $121 $120 $119 $102 $101 $100 $99 $98 $98 $97 $96 $95 $94 $107 $106 $105 $104 $103 $103 $102 $101 $100 $99 A $322,000 $402,000 $500,000 $625,000 $113 $111 $109 $108 $95 $93 $92 $91 $78 $76 $75 $75 $65 $65 $63 $62 $82 $80 $79 $78 $70 $69 $68 $67 $129 $128 $127 $126 $118 $116 $115 $114 $97 $96 $95 $94 $93 $92 $91 $90 $102 $101 $100 $99 $98 $97 $96 $95 Milwaukee Journal Sentinel Retail Rates ■ EFFECTIVE JANUARY 2011 8
  10. 10. Earned RatesFor advertisers whose campaign investment does not reach the minimum contract level or who choose not to sign contracts, EarnedRates are available. To qualify for an Earned Rate level, all ads must be placed at the same time. Previously published ads cannot beadded together with future schedules to gain a lower rate. Earned Rated ads do not qualify for Main News placement. MILWAUKEE JOURNAL SENTINEL FULL RUN SINGLE INSERTIONS HOLIDAYS, GIVING OCCASIONS, MONTHLY SPORTS EVENTS, SALES EVENTS EARNED RATE MON, TUES, POWER PLAY TRIPLE POWER SAT THURS, FRI WEDNESDAY SUNDAY (4x in 7 days) (12x in 4 weeks) UNDER $495 $93 $102 $128 $156 $72 $64 $495 + $89 $97 $122 $148 $66 $58 $895 + $85 $93 $116 $141 $60 $53Minimum Ad Size: Single Insertion: 3 inches; Multi-Insertion: 6 inches. No Main News insertions. No Changes 2 Changes *HOLIDAYS, GIVING OCCASIONS, SPORTS EVENTS, SALES EVENTS Up to 21 days prior to or after any period listed below HOLIDAYS GIVING EVENTS SALES EVENTS New Year’s Yom Kippur Valentine’s Day Inventory Easter Columbus Day Mother’s Day Closeout/Reduction Sale Presidents Day Thanksgiving Father’s Day Anniversary Sale Memorial Day Hanukkah Year-End Sale Veteran’s Day Christmas SPORTING EVENTS After Christmas Sale 4th of July SuperBowl Sunday End-of-Season Sale Labor Day March Madness Tent Sale Ramadan College/Pro Games Back to School Sale Rosh Hashana World Series Grand Openings Please contact your sales representative for zoning opportunities. Specialty Products POWER REACH: AD-ONS: Power Reach is a two sided, full-color Print and Distribute insert Stick your ad on the Front page or the Cue section. Use as coupons, for program where the cost savings achieved in bulk printing are passed on ad awareness, or to promote sales and events. Combines the strong to you. Simply determine your targeted saturation distribution needs and impact front page position with the high penetration of the Milwaukee take advantage of bulk print runs. Deliver your message all at once, or Journal Sentinel. choose to split your distribution over a period of time, up to 60 days. Either way, you will enjoy big savings. BENEFITS OF POWER REACH Cost Effective: Two sided, full-color glossy inserts printed and delivered for as little as 2.1 cents per piece. Compare that to the cost of a first class stamp. Market Saturation: By inserting into the Journal Sentinel on either Sunday or Wednesday, you will reach our highly valued subscribers. Plus, you will reach non-subscribers with our ShopNow shared mail package delivered Wednesday/Thursday. Together, you achieve cost-effective market saturation. Contact your Milwaukee Journal Sentinel Account Executive for the most up to date pricing and a customized Power Reach proposal to help you target exactly the customers and prospects that you need. 9 Milwaukee Journal Sentinel Retail Rates ■ EFFECTIVE JANUARY 2011

×