Wordpress 101 - How to Use Wordpress for Your Business Website
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Wordpress 101 - How to Use Wordpress for Your Business Website

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Every business needs a website. But historically, to build a website, you either needed to know how to code, or hire someone who did. Now, with the advent of free, open source internet publishing ...

Every business needs a website. But historically, to build a website, you either needed to know how to code, or hire someone who did. Now, with the advent of free, open source internet publishing tools like Wordpress, you don’t HAVE to know how to code. Wordpress is a very capable online publishing tool and content management system that you can use to build your entire website with – not just a blog.

This presentation contains material from a workshop on Mau with an introduction to how to use Wordpress to set up a basic website.

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    Wordpress 101 - How to Use Wordpress for Your Business Website Wordpress 101 - How to Use Wordpress for Your Business Website Presentation Transcript

    • WordPress Basics Getting Started with WordPress as your Website Publishing Tool Jeff Bennett www.DigitalSplashMedia.com
    • WordPress Basics Introductions • Your name & company/business • Have you ever used Wordpress? • What do you hope to get from this workshop?
    • Engineer System Analyst/Programmer <html> Software Engineer Multimedia & Web Developer
    • WordPress Basics Objectives: Learn how to set up a basic business website using Wordpress
    • WordPress Basics A lot of content to cover Need to stay on topic May have to defer questions to later
    • Acvivation & Sign-up The Dashboard Themes Settings Creating Posts Creating Pages Pages vs Posts Editing Posts & Pages Categories & Tags Managing Comments Site Structure/Organization Static Home Page Links Media Library Widgets Topics Polls & Ratings Wordpress.org Installing Wordpress.org Plugins Users Contact Pages Custom Fields Page Templates eCommerce Backups Security Updating Importing
    • Intro Conceptual Overview Demonstration & Guided Tour Agenda Live Demo + Hands-on Interaction
    • Content will be posted online: www.DigitalSplashMedia.com
    • Intro Conceptual Overview Demonstration & Guided Tour Agenda Live Demo + Hands-on Interaction
    • Every Business NEEDS a Website
    • But historically, to build a website, you needed to know how to code
    • ... or hire someone who did
    • But with the advent of free Internet publishing tools like Wordpress
    • You don’t have to know how to code Geek-speaknot required!
    • Though it started as a blogging platform, Wordpress is now a very rich online publishing tool used for building entire websites
    • For example...
    • For example...
    • So, why is this good news for you?
    • You can build without this... knowing this
    • You just use a simple text editor to create and edit pages
    • Are you ready to get started?
    • Intro Conceptual Overview Demonstration & Guided Tour Agenda Live Demo + Hands-on Interaction
    • What is WordPress? A website publishing tool that lets you build and publish websites from your browser
    • Create a website using only your browser for FREE $0
    • The Basic Process Sign- Choose Adjust Write a up/ Publish theme settings page Install
    • The Basic Process Sign- Choose Adjust Write a up/ Publish theme settings page Install
    • The Basic Process Sign- Choose Adjust Write a up/ Publish theme settings page Install
    • The Basic Process Sign- Choose Adjust Write a up/ Publish theme settings page Install
    • The Basic Process Sign- Choose Adjust Write a up/ Publish theme settings page Install
    • The Basic Process Sign- Choose Adjust Write a up/ Publish theme settings page Install
    • If you’re familiar with Micrsoft Word or another word processor, you should be able to get the hang of Wordpress
    • Before we jump in...
    • .org .com Flavors
    • .com Hosted for you Limited themes Limited options Limited flexibility BUT FREE!
    • .org Tons of themes Tons of options Tons of flexibility Free software You have to buy the web hosting plan
    • Web Hosting?
    • A company that rents web server space for your website
    • Which flavor is right for you?
    • We’ll cover that later, but for now...
    • Let’s start with .com
    • Intro Conceptual Overview Demonstration & Guided Tour Agenda Live Demo + Hands-on Interaction
    • WordPress Basics Sign-up and Activation - A Brief Video
    • WordPress Basics Building a Site in < 4 Minutes Time-lapse Video (a preview of what we’ll be doing here)
    • From this ...
    • To this
    • Intro Conceptual Overview Demonstration & Guided Tour Agenda Live Demo + Hands-on Interaction
    • Wordpress Guided Tour Wordpress Guided Tour
    • The Dashboard Customize Layout Expand/Collapse Menu
    • Themes Search Browse Preview Activate Appearance Options - not all themes created equal
    • Settings General Writing Reading Discussion
    • Creating Posts Title Insert images Formatting icons Click for all icons Type or paste content Publish options Categories Tags
    • Creating Pages Similar layout as posts Attributes instead of Categories and Tags
    • Posts vs Pages Posts Pages Time-based content Pseudo-static pages used to displayed in reverse create web pages for non- chronological order - changing information like more “bloggy” contact, about, events, products, services, etc. Not listed by date, and they don’t use categories and tags
    • Editing Posts & Pages Select Edit under either Posts or Pages Select item to edit
    • Categories & Tags Categories - helpful for organizing your posts by topic Tags like keywords
    • Managing Comments Unapprove Approve Spam
    • Site Structure Organize your site’s pages according to your business needs Order pages using the order attribute in the Pages section Menu editor in Wordpress 3.0 will make this better and easier
    • Static Home Page First create a page that will be your home page Create another new page that will be for blog posts Under Settings > Reading click on A static page in the Front page displays section & select the new home page for Front page and new blog page for posts page
    • Links Optional if you want to have a set of links in your sidebar
    • Media Library Upload and manage photos, video and other media
    • Widgets Content for your sidebar & footer Find it under Appearance menu Drag-n-drop widgets with your mouse Useful Widgets: Recent Posts Archives Categories RSS Some themes include extra widgets
    • Polls & Ratings Ratings - people can rate posts Polls - requires account with PollDaddy.com Included with .com, need plugins for .org
    • Wordpress.com Upgrades Applies to .com, not .org Your own domain name - $9.97/year Custom CSS (extra flexibility for changing your theme) - $14.97/ year
    • Wordpress.org Much the same as .com as far as interface goes Lots more themes Lots more options via plugins Tons of flexibility You have to sign up with a web host BlueHost.com - very affordable ($6.95/ month), good options, easy Wordpress installation
    • Installing Wordpress.org Pick a version Where to install it Name can be changed later Pick a non-default username and a good password (and remember that password!)
    • Plugins There’s a plugin for that! Add functionality to your site Hundreds, maybe thousands of plugins available Plugin menu item Add new plugins via Add New Essential: Akismet - stop spam
    • Users Add many other users with varying levels of permission Available in .com & .org
    • Contact Forms Need a plugin if you want more than the standard comment form included on pages and posts by default Contact Form Plugins: -Fast and Secure Contact Form -cforms
    • Custom Fields Powerful feature in posts that provides ability to add extra information to posts Requires a theme that supports it or extra coding Don’t worry about it for now. Topic of a more advanced workshop.
    • Page Templates Ability to create pages using different templates Some themes have multiple templates defined. Many do not. Addressed in more detail in a subsequent workshop
    • eCommerce Lots of options: Text links to 3rd party stores (cafepress) PayPal buttons using PayPal as both shopping cart and payment gateway 3rd Party shopping cart buttons Plugins More detail in a subsequent workshop
    • Backups Very Important! Minimum backup of core Wordpress data using Tools > Export Full Wordpress database backup using phpMyAdmin plugin Service: Online Backup for Wordpress wordpress.backup- technology.com/
    • Security Hackers are out there! Delete default admin username Choose good password Keep up to date with latest version of Wordpress and Plugins Security Scan Plugin
    • Upgrading Back up first! Database and Files Disable Plugins Automatic Update
    • Importing Import content from other Wordpress site, Blogger and more
    • Wordpress 3.0 New in 3.0 Menu Manager New default theme Custom background & headers Custom post types and much, much more www.mauiwordpress.com/?p=15
    • Analytics & Site Stats Google Analytics Webserver stats .com stats in dashboard
    • Themes Revisited All themes are NOT created equal Different themes - different options and customization Free themes and premium ($) themes Some Themes with good customization options: Suffusion (free) Twenty Ten (free, Wordpress 3.0 for .org, available now in .com) Indy Premium Simple Indy Under the Influence Arthemia Thesis ($)
    • Which flavor is right for you?
    • Intro Conceptual Overview Demonstration & Guided Tour Agenda Live Demo + Hands-on Interaction
    • WordPress Resources DigitalSplashMedia.com MauiWordpress.com WordPress.tv codex.wordpress.org Twitter.com/DigitalSplash Twitter.com/MauiWordpress
    • Wordpress 201 A new Wordpress workshop coming soon. Topics to include: •Plugins in more depth •Photo galleries •Forms •Custom Fields •Tweaking themes by editing the stylesheet •Page templates •eCommerce