Using Online Video for Your Business
Leveraging the power of online video to grow your business
Learning Objective & Goals
Understand:                               Inspire & Motivate:
• Benefits of online video        ...
What Got Me Hooked on Online Video

Huge spike in traffic when I published new videos online
                              ...
Agenda


                   Online Video
  Why Use           Landscape           Process     Exercises &
Online Video?    ...
Expectations

There’s a lot to learn
but you don’t need to
know everything to be
successful
Depth of Knowledge
                                              Shallow




Deep
       Planning, storytelling, scripting...
Depth of Knowledge
                                              Shallow




Deep
       Planning, storytelling, scripting...
Depth of Knowledge
                                              Shallow




Deep
       Planning, storytelling, scripting...
Why       should   your
business    BE      using


online     Video     ?
Some Stats and Compelling
Reasons to Use Online Video
Of the 1.73 Billion Internet users worldwide

                                       80% watch
                           ...
84% watch online
     videos
   in the U.S.
The average American Internet user watches 6+ online videos
every day, 11 hours each month
In May, 183 million U.S. Internet users
watched online video
84.8% of the total U.S. Internet audience
viewed online video.
The duration of the average online video
was 4.3 minutes.
Video gets
      people’s
      ATTENTION
57
Seconds       Average time spent on a website without video
      1 min         2 min     3 min    4 min     5 min     ...
“   video simply engages people
    in a way that static text and images cannot...

...dozens of studies that show the pow...
Video will help
you rank better
   in Google
http://www.youtube.com/watch?v=39ip0XowwRA&feature=player_embedded
Buy Now!
           Click!
                     Video
                      Sells
                    Products
46% increase in
       Click!    conversion rates with
Buy Now!
                   video on a page -
                wheth...
All over the world, business are using
online video to:
    Inform
    Educate
    Entertain &
    Connect with
 Their Cus...
???
How?
Advertising
How-Tos
Product Descriptions & Demos
We’ll look at some examples later
Screen Convergence
                     T Vs



Video Content   Computers


                   Mo
                     bil...
Online video is
coming to your
      TV
That means your
 videos can be on
        TV!
Don’t Forget Mobile
Video accounts for 35% of
mobile usage




                              http://www.reelseo.com/youtub...
Benefits - Real World Examples
Front Point Security - 250% increase in monthly sales leads

iPhone App maker Smule 1.5 mill...
“…what I think is under-reported
 is the significance of the rise of
      online video. This is the
 technology thatʼs goi...
Is any of this compelling?
Online Video Landscape 2010
Online Video Landscape 2010




                                        Mobile

              ...
Purposes & Goals of Online Video

Inform
Educate
Entertain
Connect with        Your market
Types and Styles




Live Action   Screencasts   Animation &    Photo Slideshows
                              Animated
  ...
How Business Are Using Online
    Video - Some Examples
What different styles are used in these videos?

Do any of the sty...
Marketing & Advertising
Front Point Security
http://www.youtube.com/watch?v=Pxmf4WsrGUc

Girl Scouts
http://www.youtube.co...
Explaining a Product
Drop Box
www.DropBox.com

Kiva Systems
http://www.youtube.com/watch?v=Fr6Rco5A9SM
Product Demonstrations
Zappos
http://www.youtube.com/watch?
v=m8JQSOeKqs0&feature=player_embedded

Salesforce.com
http://w...
Explaining Concepts
Digital Convergence
http://www.youtube.com/watch?
v=6ILQrUrEWe8&playnext=1&videos=8m_CxyPKmpY

Hawaii ...
How-Tos
WordPress
http://wordpress.tv/2009/02/13/adding-a-paypal-button-to-your-
wordpresscom-blog/

Home Depot
http://www...
Entertaining & Connecting
Smule
http://www.youtube.com/watch?v=kfrONZjakRY

Old Spice
http://www.youtube.com/watch?v=owGyk...
Review Examples
What different styles were used in these videos?

Do any of the styles or types resonate with you and your...
More Ways to Use Online Video
         Training
   Customer Testimonials
          Events
          VLOGS
     Video Podca...
More Ways to Use Online Video
                  42 Ways To Use Online Video For
                       Business Marketing
...
Secret:
 “Your video does not have to be
  professionally produced to be
   successful and tell a story.”
Steve Garfield - ...
Yeah, but...
    Iʼve heard it takes hours
  and hours of shooting just to
 come up with a few minutes of
             vid...
...not necessarily
Jeff: “How much time is it taking to do those Shockles
videos?”

Eric: “The script is pretty much in my...
Tools
Video camera & accessories
(tripod, microphone, etc.)

Screen capture software

Editing software

PowerPoint & Keyno...
What kind of video camera
      should I buy?
That Depends...
Tools
Don’t get hung up on needing
expensive camera gear.

Some great videos have been
produced with just some
simple soft...
Tools - a Word from Freddie




     http://www.freddiew.com/faq/
Flip Video
 Aquatic Fitness Concepts shows how
they install their swim spas by shooting
   video with an inexpensive Flip ...
Venues
YouTube - 2nd largest search
engine

Tubemogul - upload once,
distribute to others

Brightcove, Wistia, et al - $ b...
Venues
YouTube most popular video platform for embedded & linked
videos with 81.9% market share.

Sysomos.com YouTube Repo...
Venues - Facebook
Facebook is the 2nd largest referral
source for video.

Recording Video Directly In
Facebook - poor qual...
Process
OK, so, how do I create my
   own online videos?
Some Keys to Good Online Video
Good content - Content is king
Plan ahead
Don’t blatantly market yourself
Quality (But cont...
The Basic Process
Identify     Pick        Pre-
                                   Production
 Goals       Style    Produc...
Identify Your Goals
What are your business needs?
Increase traffic to website
Increase conversions. i.e. $
Educate and info...
Identify a Style
Identify the type of video & style
that’s appropriate for your
business.




                            ...
Identify a Style
From ReelSEO.com:
 Humor
 Informational/Instructional
 Demonstration
 Testimonial
 Commercial
 Interview
...
Identify a Style
Choose a style that’s consistent
with who you are and what your
business is.

Be Genuine.

Don’t try to b...
Pre-Production - Story & Planning
The planning stage
Before camera starts rolling
Create scripts & storyboards
Scout locat...
Pre-Production - Story & Planning
Some videos about storyboarding:

http://www.youtube.com/watch?v=vcXfgBLRv_E

http://www...
Production
The shooting stage
Shooting with video camera if live
action
Capturing computer screen for
screencasts
Creating...
Production
Great resource for learning more
about video production:

VideoMaker.com

http://www.videomaker.com/video/
Production
Want to learn more about videography on Maui?

Take a class at Akaku Community Television - Akaku.org
Production - Video Sizes
                                 1920 x 1080 (HD 1080p)
                                       16...
Post-Production - Editing
Select the shots you want
Arrange the shots to tell the story
Trim
Add transitions
Incorporate, ...
Post-Production - Encoding
Need to compress video to share online
CODEC - Compressor/Decompressor
Lots of file formats and ...
Sharing - Uploading & Publishing
Too Complex?
Current editing
software export
QuickTime to YouTube

Stick with the basics
...
Post-Production - Encoding
Not complex enough?




           http://www.slideshare.net/ReelSEO/encoding-video-for-the-web...
Sharing - Optimizing
YouTube Ranking
Factors
Title
Description
Tags
Views & frequency
Likes, dislikes
Playlist additions
F...
Use YouTube Annotations
Add annotations

Solicit feedback

Add links to send viewers to
more of your videos



Learn more:...
Optimizing for YouTube
Learn
more...
http://www.slideshare.net/ReelSEO/dfw-semyoutubeonlyfinal
YouTube Tips for Partners
http://youtube-
global.blogspot.com/search/
label/tips%20for%20partners
When to Upload
During the week

Wednesday or Thursday are best

Submit video so that it’s available for
peak 2pm viewing t...
Promoting
  Once your video is published online...

   Blog it
   Embed it
   Tweet it
   Share it
   Facebook it
How To Embed a Video
Click on the Embed button
Pick your desired size
Copy the embed code
Paste it into your blog or websi...
Measuring & Tracking
Who’s watching?
Where are they
watching?
How much are they
watching?
Links followed
Video Abandonment
 Expect to Lose 20% of
 Your Audience Within
 the First 10 Seconds of
 Playback
 http://corp.visiblemeas...
Assess
Figure out what worked and what didn’t
Make adjustments for next video
Exercises &
Demonstrations
Exercise 1: Brainstorming Session
Each person say what their business is

Identify business need that video can support (g...
Exercise 2: Script & Storyboard
We’ll take a video idea and identify some key story elements
textually

Then we’ll sketch ...
Exercise 3: iMovie, Keynote &
       Camtasia Demo
But wait, there’s more ...
Twitter Video Marketing

     Embed “micro-videos” on your
     Twitter page
     10 - 30 second clips
     Great for smar...
Where to learn more   5 Tips for Using Video to Grow Your Business in 2010: http://mashable.com/2009/12/09/business-video-...
Where to learn more

                      YouTube’s Tips for Partners Series: http://youtube-global.blogspot.com/search/l...
Where to learn more
                       Team up with
                        others with
                      compleme...
Where to learn more




                      http://www.amazon.com/gp/product/0470525460/ref=oss_product#reader_0470525460
Using Online Video for Your Business
Using Online Video for Your Business
Using Online Video for Your Business
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Using Online Video for Your Business

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Online video is booming. If you’re doing business online and you’re not using video, you’re missing a HUGE opportunity! Explaining or demonstrating your product or services with video on the web is more engaging than text or pictures alone. Online video has the power to boost customer interaction, drive sales, encourage viral sharing and build brand awareness.

This is is the set of slides accompanying a 3 hour workshop given on Maui on October 19, 2010.

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Using Online Video for Your Business

  1. 1. Using Online Video for Your Business Leveraging the power of online video to grow your business
  2. 2. Learning Objective & Goals Understand: Inspire & Motivate: • Benefits of online video • Inspired & Motivated to get started • Uses, types, tools & styles • Have ideas for your own business • Basic processes • Itʼs not as mysterious or difficult as you might think • It doesnʼt have to break your budget
  3. 3. What Got Me Hooked on Online Video Huge spike in traffic when I published new videos online Videos Published
  4. 4. Agenda Online Video Why Use Landscape Process Exercises & Online Video? 2010 (How) Demonstrations (Who, What, Where)
  5. 5. Expectations There’s a lot to learn but you don’t need to know everything to be successful
  6. 6. Depth of Knowledge Shallow Deep Planning, storytelling, scripting... Shooting video Editing Publishing Expectations SEO Promoting g and Marketing
  7. 7. Depth of Knowledge Shallow Deep Planning, storytelling, scripting... Shooting video Editing Publishing Expectations SEO Promoting g and Marketing
  8. 8. Depth of Knowledge Shallow Deep Planning, storytelling, scripting... Shooting video Editing Publishing Expectations SEO Promoting g and Marketing
  9. 9. Why should your business BE using online Video ?
  10. 10. Some Stats and Compelling Reasons to Use Online Video
  11. 11. Of the 1.73 Billion Internet users worldwide 80% watch online videos
  12. 12. 84% watch online videos in the U.S.
  13. 13. The average American Internet user watches 6+ online videos every day, 11 hours each month
  14. 14. In May, 183 million U.S. Internet users watched online video
  15. 15. 84.8% of the total U.S. Internet audience viewed online video.
  16. 16. The duration of the average online video was 4.3 minutes.
  17. 17. Video gets people’s ATTENTION
  18. 18. 57 Seconds Average time spent on a website without video 1 min 2 min 3 min 4 min 5 min 6 min 6 Minutes Average time spent on a website WITH VIDEO
  19. 19. “ video simply engages people in a way that static text and images cannot... ...dozens of studies that show the power of video to boostcustomer interaction, drive sales, encourage viral sharing, and build brand awareness. 95 percent of the companies that have used online video marketing are happy with the results and expect to use it again in the future.” Source: http://mashable.com/2009/12/09/business-video-tips/
  20. 20. Video will help you rank better in Google
  21. 21. http://www.youtube.com/watch?v=39ip0XowwRA&feature=player_embedded
  22. 22. Buy Now! Click! Video Sells Products
  23. 23. 46% increase in Click! conversion rates with Buy Now! video on a page - whether watched or not Source: www.reelseo.com/videos-sell-products-watch/
  24. 24. All over the world, business are using online video to: Inform Educate Entertain & Connect with Their Customers
  25. 25. ??? How?
  26. 26. Advertising
  27. 27. How-Tos
  28. 28. Product Descriptions & Demos
  29. 29. We’ll look at some examples later
  30. 30. Screen Convergence T Vs Video Content Computers Mo bil e
  31. 31. Online video is coming to your TV
  32. 32. That means your videos can be on TV!
  33. 33. Don’t Forget Mobile Video accounts for 35% of mobile usage http://www.reelseo.com/youtube-mobile-data-usage/
  34. 34. Benefits - Real World Examples Front Point Security - 250% increase in monthly sales leads iPhone App maker Smule 1.5 million views resulting in 1.5 million downloads at 99 cents each Kiva Systems video - watched more than 55,000 times Source: http://www.inc.com/magazine/20100201/using-viral-video-to-boost-sales.html
  35. 35. “…what I think is under-reported is the significance of the rise of online video. This is the technology thatʼs going to allow the rest of the worldʼs talents to be shared digitally, thereby launching a whole new cycle of crowd-accelerated innovation. ” Chris Anderson: How YouTube is driving innovation http://www.youtube.com/watch?v=X6Zo53M0lcY
  36. 36. Is any of this compelling?
  37. 37. Online Video Landscape 2010 Online Video Landscape 2010 Mobile Venues Goals Types Uses Tools
  38. 38. Purposes & Goals of Online Video Inform Educate Entertain Connect with Your market
  39. 39. Types and Styles Live Action Screencasts Animation & Photo Slideshows Animated Infographics
  40. 40. How Business Are Using Online Video - Some Examples What different styles are used in these videos? Do any of the styles or types resonate with you and your business? Which videos are made with just software, no video camera? Are these video hard-selling or soft-selling? How successful do you think these videos have been for the companies who produced them?
  41. 41. Marketing & Advertising Front Point Security http://www.youtube.com/watch?v=Pxmf4WsrGUc Girl Scouts http://www.youtube.com/watch?v=3Wy31SsNPv4 Tom Tom GPS http://www.youtube.com/watch?v=2ljFfL-mL70
  42. 42. Explaining a Product Drop Box www.DropBox.com Kiva Systems http://www.youtube.com/watch?v=Fr6Rco5A9SM
  43. 43. Product Demonstrations Zappos http://www.youtube.com/watch? v=m8JQSOeKqs0&feature=player_embedded Salesforce.com http://www.youtube.com/watch?v=9CXhw- uA8n0&feature=player_embedded Shockles http://www.youtube.com/watch?v=T6l4_Kj8- d8&feature=player_embedded
  44. 44. Explaining Concepts Digital Convergence http://www.youtube.com/watch? v=6ILQrUrEWe8&playnext=1&videos=8m_CxyPKmpY Hawaii Clean Energy Initiative http://www.youtube.com/watch?v=xwi1WChxOwQ CommonCraft www.CommonCraft.com
  45. 45. How-Tos WordPress http://wordpress.tv/2009/02/13/adding-a-paypal-button-to-your- wordpresscom-blog/ Home Depot http://www.youtube.com/watch?v=r2aBE2vd4R0
  46. 46. Entertaining & Connecting Smule http://www.youtube.com/watch?v=kfrONZjakRY Old Spice http://www.youtube.com/watch?v=owGykVbfgUE
  47. 47. Review Examples What different styles were used in these videos? Do any of the styles or types resonate with you and your business? Which videos were made with just software, no video camera? Are these video hard-selling or soft-selling? How successful do you think these videos have been for the companies who produced them?
  48. 48. More Ways to Use Online Video Training Customer Testimonials Events VLOGS Video Podcasts...
  49. 49. More Ways to Use Online Video 42 Ways To Use Online Video For Business Marketing http://www.reelseo.com/42-ways-online-video-business/
  50. 50. Secret: “Your video does not have to be professionally produced to be successful and tell a story.” Steve Garfield - Get Seen: Online Video Secrets to Building Your Business
  51. 51. Yeah, but... Iʼve heard it takes hours and hours of shooting just to come up with a few minutes of video...
  52. 52. ...not necessarily Jeff: “How much time is it taking to do those Shockles videos?” Eric: “The script is pretty much in my head.  I jot down some notes (5 minutes), do a dry run or two (5 minutes), and then we shoot.  We might do 2-3 takes, sometimes from a different angle.  So each one takes perhaps a total of 20 minutes.   Max.  Then it takes Rod (a professional videographer) another 20 minutes each to edit and tweak. Now if we were to do something a bit more upscale, I would figure around an hour each.  That would include shooting from different angles, overdubbing the voice, etc.  If you wanted to get real fancy with a script, good lighting, and more pro studio time, 2 hours each (for a 40-60 second spot).”
  53. 53. Tools Video camera & accessories (tripod, microphone, etc.) Screen capture software Editing software PowerPoint & Keynote!
  54. 54. What kind of video camera should I buy?
  55. 55. That Depends...
  56. 56. Tools Don’t get hung up on needing expensive camera gear. Some great videos have been produced with just some simple software ... ... or an inexpensive video camera and iMovie (free)
  57. 57. Tools - a Word from Freddie http://www.freddiew.com/faq/
  58. 58. Flip Video Aquatic Fitness Concepts shows how they install their swim spas by shooting video with an inexpensive Flip Video camera Thai food brand Curry Simple, uses his Flip to ask customers what they think of his products http://technology.inc.com/hardware/articles/201003/flip.html
  59. 59. Venues YouTube - 2nd largest search engine Tubemogul - upload once, distribute to others Brightcove, Wistia, et al - $ but lots of stats Self-hosted
  60. 60. Venues YouTube most popular video platform for embedded & linked videos with 81.9% market share. Sysomos.com YouTube Report
  61. 61. Venues - Facebook Facebook is the 2nd largest referral source for video. Recording Video Directly In Facebook - poor quality Embed video in your Facebook business page - easy to share and by “liking” the video, they become a fan http://www.reelseo.com/facebook-video-marketing/
  62. 62. Process OK, so, how do I create my own online videos?
  63. 63. Some Keys to Good Online Video Good content - Content is king Plan ahead Don’t blatantly market yourself Quality (But content trumps quality) Keep it short!
  64. 64. The Basic Process Identify Pick Pre- Production Goals Style Production Post- Measure Promote Share Production
  65. 65. Identify Your Goals What are your business needs? Increase traffic to website Increase conversions. i.e. $ Educate and inform your customers Show how your products work Build brand loyalty
  66. 66. Identify a Style Identify the type of video & style that’s appropriate for your business. http://www.reelseo.com/choosing-video-style/
  67. 67. Identify a Style From ReelSEO.com: Humor Informational/Instructional Demonstration Testimonial Commercial Interview Performance Artistic Inspirational Documentary Shocking Combinations http://www.reelseo.com/choosing-video-style/
  68. 68. Identify a Style Choose a style that’s consistent with who you are and what your business is. Be Genuine. Don’t try to be something you’re not
  69. 69. Pre-Production - Story & Planning The planning stage Before camera starts rolling Create scripts & storyboards Scout locations Determine budget
  70. 70. Pre-Production - Story & Planning Some videos about storyboarding: http://www.youtube.com/watch?v=vcXfgBLRv_E http://www.youtube.com/watch?v=pWPjjoOFIu8 http://www.youtube.com/watch?v=e-yeI83fN6s
  71. 71. Production The shooting stage Shooting with video camera if live action Capturing computer screen for screencasts Creating & animating for animated infographics
  72. 72. Production Great resource for learning more about video production: VideoMaker.com http://www.videomaker.com/video/
  73. 73. Production Want to learn more about videography on Maui? Take a class at Akaku Community Television - Akaku.org
  74. 74. Production - Video Sizes 1920 x 1080 (HD 1080p) 16:9 Aspect Ratio 1280 x 720 (HD 720p) 16:9 Aspect Ratio 720 x 480 (SD) 4:3 Aspect Ratio
  75. 75. Post-Production - Editing Select the shots you want Arrange the shots to tell the story Trim Add transitions Incorporate, text, music and narration Add effects
  76. 76. Post-Production - Encoding Need to compress video to share online CODEC - Compressor/Decompressor Lots of file formats and CODECs mp4 flv HD 16:9 Aspect Ratio Recommended (4:3) letter boxed Resolution HD = 1280x720 or 1080p NTSC Else = 640x360 (16:9), 480x360 (4:3) CODEC Mp4 file format .h264 video compression H.264 AAC or MP3 audio compression Frames per second: 30 Maximum length: 15min (recommend 16:9 Quicktime 2-3 minutes) Maximum file size: 2 GB
  77. 77. Sharing - Uploading & Publishing Too Complex? Current editing software export QuickTime to YouTube Stick with the basics for YouTube http://help.youtube.com/support/ youtube/bin/answer.py? hl=en&answer=55744
  78. 78. Post-Production - Encoding Not complex enough? http://www.slideshare.net/ReelSEO/encoding-video-for-the-web-webinar-from-reelseocom
  79. 79. Sharing - Optimizing YouTube Ranking Factors Title Description Tags Views & frequency Likes, dislikes Playlist additions Flagging Shares Comments Age of video Video Responses Subscribers Favorites Embeds & inbound links
  80. 80. Use YouTube Annotations Add annotations Solicit feedback Add links to send viewers to more of your videos Learn more: http://www.youtube.com/watch?v=UxnopxbOdic http://www.reelseo.com/youtube-marketing-tips-partners-annotations-playlists/
  81. 81. Optimizing for YouTube Learn more... http://www.slideshare.net/ReelSEO/dfw-semyoutubeonlyfinal
  82. 82. YouTube Tips for Partners http://youtube- global.blogspot.com/search/ label/tips%20for%20partners
  83. 83. When to Upload During the week Wednesday or Thursday are best Submit video so that it’s available for peak 2pm viewing time (use the time zone where you expect your largest audience is) http://www.reelseo.com/youtube-traffic-analysis-seo/
  84. 84. Promoting Once your video is published online... Blog it Embed it Tweet it Share it Facebook it
  85. 85. How To Embed a Video Click on the Embed button Pick your desired size Copy the embed code Paste it into your blog or website
  86. 86. Measuring & Tracking Who’s watching? Where are they watching? How much are they watching? Links followed
  87. 87. Video Abandonment Expect to Lose 20% of Your Audience Within the First 10 Seconds of Playback http://corp.visiblemeasures.com/news-and-events/blog/bid/ 14410/Benchmarking-Viewer-Abandonment-in-Online-Video
  88. 88. Assess Figure out what worked and what didn’t Make adjustments for next video
  89. 89. Exercises & Demonstrations
  90. 90. Exercise 1: Brainstorming Session Each person say what their business is Identify business need that video can support (goals) What style would suit your business? Do you have any ideas for videos for your business? Everyone else, brainstorm more video ideas for that business
  91. 91. Exercise 2: Script & Storyboard We’ll take a video idea and identify some key story elements textually Then we’ll sketch some storyboard ideas for that
  92. 92. Exercise 3: iMovie, Keynote & Camtasia Demo
  93. 93. But wait, there’s more ...
  94. 94. Twitter Video Marketing Embed “micro-videos” on your Twitter page 10 - 30 second clips Great for smartphones Indexed by Google very quickly http://www.reelseo.com/twitter-video-marketing-tips/ http://www.reelseo.com/twitter-micro-video-twitvid/
  95. 95. Where to learn more 5 Tips for Using Video to Grow Your Business in 2010: http://mashable.com/2009/12/09/business-video-tips/ YouTube Your Business With Online Video: http://sbinformation.about.com/od/marketingsales/a/videoads.htm The Three Types of Online Video for Business: http://www.reelseo.com/types-online-video-business/ 34 Ways to Use YouTube for Business: http://webworkerdaily.com/2009/07/28/34-ways-to-use-youtube-for-business/ YouTube for Your Business: http://www.pcworld.com/article/133278/youtube_for_your_business.html How To Use YouTube To Drive Business: http://www.businessinsider.com/youtube-business-2010-2 Using Viral Video to Boost Sales: http://www.inc.com/magazine/20100201/using-viral-video-to-boost-sales.html 5 Ways Small Businesses Can Take Advantage of YouTube: http://www.reelseo.com/5-ways-small-businesses-advantage-youtube/ Online Video Marketing Myths Busted!: http://onlinevideopublishing.com/2010/05/01/online-video-marketing-myths-busted.aspx Video = Fastest Growing Website Feature for Small Businesses: http://www.reelseo.com/video-small-business-advertisers/ Online Video Marketing Basics: Part 1 - The Case For Online Video & Why You Should Get Involved: http://www.reelseo.com/case-online-video/ Online Video Marketing Basics: Part 2 – Choosing A Video Style: http://www.reelseo.com/choosing-video-style/ Online Video Marketing Basics Part 3 – Self-Produce Or Hire A Professional? http://www.reelseo.com/basics-3-produce-hire/ Online Video Marketing Basics: Part 4 – Choosing The Right Video Production Equipment http://www.reelseo.com/online-video-marketing-basics-part-4-choosing-video-production-equipment/ Online Video Marketing Basics: Part 5 Video Distribution: Where Should You Upload Your Videos? Online Video Marketing Basics Part 5 http://www.reelseo.com/video-marketing-basics-5-distribution/ Video Demos: Powerful, Effective, & Yet Still Pretty Rare http://www.reelseo.com/video-demos-elevator-pitch/ Five Ways Pocket Video Betters Business: http://technology.inc.com/hardware/articles/201003/flip.html
  96. 96. Where to learn more YouTube’s Tips for Partners Series: http://youtube-global.blogspot.com/search/label/tips%20for%20partners Vimeo vs.YouTube vs. Facebook vs.Viddler vs. SmugMug: Who reigns supreme in online HD video hosting?: http://www.starksilvercreek.com/2009/04/vimeo-youtube-facebook-viddler-smugmug-review-comparison-reigns-supreme-online-hd-video-hosting.html HOW TO: Create a Call to Action in Small Business Video: http://www.reelseo.com/call-action-small-business-video/ 5 Tools For Integrating HTML5 Video in Your Website: http://mashable.com/2010/05/18/html5-video-tools/ How to Host Video with WordPress: Advantages of YouTube vs. Self-Hosted: http://www.mcbuzz.com/2010/how-to-host-video-with-wordpress-advantages-of-youtube-vs-self-hosted/ E-Commerce Retailers Find Value in Online Video: http://www.reelseo.com/retailers-find-online-video/ Video SEO Guide – VSEO Tips & Techniques For Online Video: http://www.reelseo.com/seo-for-video/
  97. 97. Where to learn more Team up with others with complementary skill sets and knowledge
  98. 98. Where to learn more http://www.amazon.com/gp/product/0470525460/ref=oss_product#reader_0470525460
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