Social Media
&
Internet Marketing
Extend your Internet reach and engage your market

Marketing your business
on the Internet can seem
complex and daunting

You’re Struggling
to GET NOTICED
on the Internet

You want
people to
notice you
and
be your
FANS!

How do you GET NOTICED
and develop a loyal following on
the Internet?

Social Media
is the
to attracting &
engaging
your audience on
the Internet today

?
What is Social Media

Social Media
Online applications, platforms
and media which aim to
facilitate interaction, collaboration
and the sharing of content

For Example:

Blogs
Write &
publish

Photo
Sharing
Upload
and
share
photos

Video
Sharing
Upload,
share, &
watch
videos

Social
Networks
Online
communities
of people
who share
interests
and
activities

RSS Feeds
Users
subscribe to
updates

?
What makes
Social Media
Different

Social media is a
SHIFT
in how
consumers interact with
businesses and each other

Old Way = Monologue
blah
blah blah blah blah
blah blah blah blah
blah
zzz

New Way = Dialogue & Conversations

With Social Media,
it’s easy for people to
share opinions about
your business ...
on a HUGE scale

It becomes easy for your business to
enable & enhance conversations

It’s being adopted
on a massive scale

Blogs
73%
of active
online users
have read
a blog

Photo
Sharing
55%
of users
have
shared
photos

Video
Sharing
83% watch
video clips
online

Social
Networks
57% have
joined a
social
network
#1 platform
for sharing
content

RSS
Feeds
34% subscribe
to news feeds

Social Media has
changed
consumer expectations

People trust their network
more than corporate ads

High
Regard
People have
higher regard for
companies
who share and
are authentic
and transparent
Low High
Authenticity

?
So, how does that
affect my business

It affects
your BRAND!

Your brand is NOT your logo & tagline
Logo
&
Tagline

“Rather than a
name or logo or
tagline that
reflects what a
company thinks of
itself, brand is
what a company
stands for in the
hearts and minds
of its customers.”
Nancy Duarte
www.slideology.com

Social Media enhances the
“buzz” about your brand

If you’re not using
social media, you’re
missing opportunities.
In fact ...

“IN 2008, IF YOU’RE NOT ON
A SOCIAL NETWORKING
SITE, YOU’RE NOT ON THE
INTERNET.”
IAB PLATFORM STATUS REPORT:
USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING
- AN OVERVIEW, APRIL 2008

?
So, what can I
DO about it

Join & Enable
the conversations

share

listen
listen

And remember...
BE AUTHENTIC!

?
But, what will it
CO$T ME

Most
Social
Media
tools are
FREE!

BUT! It takes TIME
& COMMITMENT

?
OK, How do I
Get Started

Blogs
Set up a
blog.
Write about
your
products,
operations,
industry,
trends,
employees,
customers...

Share
Photos
of your
products,
events,
happy
customers,
operations,
etc.

Share
Video
of your
products,
events, happy
customers,
operations,
etc.

Social
Networks
Join a
social
network,
share &
LISTEN

So, What are
you waiting for?

Here’s a few places to get started:
Photo Video Social
Blogs
Sharing Sharing Networks
Blogger Flickr YouTube Facebook
www.blogger.com www.flickr.com www.youtube.com www.facebook.com
WordPress Vimeo MySpace
Photobucket
www.wordpress.com www.photobucket.com www.vimeo.com www.myspace.com
TypePad Picassa BlipTV LinkedIn
www.typepad.com www.picassa.com www.blip.tv www.linkedin.com

Acknowledgements:
There are a lot of great presentations on social media available on the web. A few in
particular were noteworthy inspirations for this presentation, including:
Marta Kagan’s, “What The F**K is Social Media?”, http://www.slideshare.net/mzkagan/what-
the-fk-social-media
“Universal Mccann International Social Media Research Wave 3”, http://www.slideshare.net/
mickstravellin/universal-mccann-international-social-media-research-wave-3
David Armano’s “Logic + Emotion Blog, http://darmano.typepad.com/logic_emotion/

Created by:
Jeff Bennett
Digital Splash Media
www.digitalsplashmedia.com
www.visualthinkmedia.com