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Social Media
&
Internet Marketing
Extend your Internet reach and engage your market
Marketing your business
on the Internet can seem
complex and daunting
You’re Struggling
to GET NOTICED
on the Internet
You want
people to
notice you
    and
  be your
   FANS!
How do you GET NOTICED
and develop a loyal following on
         the Internet?
Social Media
is the


           to attracting &
           engaging
           your audience on
           the Internet t...
?
What is Social Media
Social Media
 Online applications, platforms
 and media which aim to
 facilitate interaction, collaboration
 and the shari...
For Example:
Blogs
Write &
publish
Photo
Sharing
Upload
and
share
photos
Video
Sharing
Upload,
share, &
watch
videos
Social
Networks
Online
communities
of people
who share
interests
and
activities
RSS Feeds
Users
subscribe to
updates
?
What makes
Social Media
   Different
Social media is a
             SHIFT
                    in how
   consumers interact with
 businesses and each other
Old Way = Monologue


               blah
       blah blah blah blah
       blah blah blah blah
              blah
       ...
New Way = Dialogue & Conversations
With Social Media,
it’s easy for people to
share opinions about
your business ...
on a HUGE scale
It becomes easy for your business to
enable & enhance conversations
It’s being adopted
on a massive scale
Blogs
73%
of active
online users
have read
a blog
Photo
Sharing
55%
of users
have
shared
photos
Video
Sharing
83% watch
video clips
online
Social
Networks
57% have
joined a
social
network

#1 platform
for sharing
content
RSS
Feeds
34% subscribe
to news feeds
Social Media has
changed
consumer expectations
People trust their network
more than corporate ads
High
Regard




                 People have
                 higher regard for
                 companies
               ...
?
 So, how does that
affect my business
It affects
your BRAND!
Your brand is NOT your logo & tagline




                            Logo
                             &
                ...
“Rather than a
name or logo or
tagline that
reflects what a
company thinks of
itself, brand is
what a company
stands for i...
Social Media enhances the
  “buzz” about your brand
If you’re not using
social media, you’re
missing opportunities.
In fact ...
“IN 2008, IF YOU’RE NOT ON
                         A SOCIAL NETWORKING
                         SITE, YOU’RE NOT ON THE
 ...
?
So, what can I
  DO about it
Join & Enable
the conversations
share
listen
         listen
And remember...
BE AUTHENTIC!
?
But, what will it
      CO$T ME
Most
Social
Media
tools are
FREE!
BUT! It takes TIME
 & COMMITMENT
?
OK, How do I
 Get Started
Blogs
Set up a
blog.
Write about
your
products,
operations,
industry,
trends,
employees,
customers...
Share
Photos
of your
products,
events,
happy
customers,
operations,
etc.
Share
Video
of your
products,
events, happy
customers,
operations,
etc.
Social
Networks
Join a
social
network,
share &
LISTEN
So, What are
you waiting for?
Here’s a few places to get started:

                       Photo              Video            Social
    Blogs
         ...
Acknowledgements:
There are a lot of great presentations on social media available on the web. A few in
particular were no...
Created by:
       Jeff Bennett
  Digital Splash Media
www.digitalsplashmedia.com
www.visualthinkmedia.com
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Social Media&Internet Marketing

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Yet another presentation about social media. There's already thousands of other presentations on social media available. Why another one? Two reasons. One, I've become slightly obsessed with social media lately, and two, inspired by Nancy Duarte's and Cliff Atkinson's book on presentation development, I wanted to practice. So why not practice on something I'm interested in.

Much of the content in this presentation is HEAVILY influenced by several other presentations out there, including, Universal Mccann International Social Media Research Wave 3 and Marta Kagan's "What the F**k is Social Media?" The main difference is that I tried to develop the presentation around the structure that Cliff Atkinson outlines in "Beyond Bullet Points" - developing a story outline before even opening up PowerPoint.

As a web developer, I manage several websites for several small businesses and organizations. Over the last few years, it has become apparent that just having a website isn't enough for businesses and organizations. It's the minimum mandatory requirement. But to really join the Internet of the 21st century, businesses and organizations need to adopt a social media marketing strategy. I wanted to develop a presentation myself that I could share with my clients that explains why they should jump on the social media band wagon.

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Transcript of "Social Media&Internet Marketing"

  1. 1. Social Media & Internet Marketing Extend your Internet reach and engage your market
  2. 2. Marketing your business on the Internet can seem complex and daunting
  3. 3. You’re Struggling to GET NOTICED on the Internet
  4. 4. You want people to notice you and be your FANS!
  5. 5. How do you GET NOTICED and develop a loyal following on the Internet?
  6. 6. Social Media is the to attracting & engaging your audience on the Internet today
  7. 7. ? What is Social Media
  8. 8. Social Media Online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content
  9. 9. For Example:
  10. 10. Blogs Write & publish
  11. 11. Photo Sharing Upload and share photos
  12. 12. Video Sharing Upload, share, & watch videos
  13. 13. Social Networks Online communities of people who share interests and activities
  14. 14. RSS Feeds Users subscribe to updates
  15. 15. ? What makes Social Media Different
  16. 16. Social media is a SHIFT in how consumers interact with businesses and each other
  17. 17. Old Way = Monologue blah blah blah blah blah blah blah blah blah blah zzz
  18. 18. New Way = Dialogue & Conversations
  19. 19. With Social Media, it’s easy for people to share opinions about your business ... on a HUGE scale
  20. 20. It becomes easy for your business to enable & enhance conversations
  21. 21. It’s being adopted on a massive scale
  22. 22. Blogs 73% of active online users have read a blog
  23. 23. Photo Sharing 55% of users have shared photos
  24. 24. Video Sharing 83% watch video clips online
  25. 25. Social Networks 57% have joined a social network #1 platform for sharing content
  26. 26. RSS Feeds 34% subscribe to news feeds
  27. 27. Social Media has changed consumer expectations
  28. 28. People trust their network more than corporate ads
  29. 29. High Regard People have higher regard for companies who share and are authentic and transparent Low High Authenticity
  30. 30. ? So, how does that affect my business
  31. 31. It affects your BRAND!
  32. 32. Your brand is NOT your logo & tagline Logo & Tagline
  33. 33. “Rather than a name or logo or tagline that reflects what a company thinks of itself, brand is what a company stands for in the hearts and minds of its customers.” Nancy Duarte www.slideology.com
  34. 34. Social Media enhances the “buzz” about your brand
  35. 35. If you’re not using social media, you’re missing opportunities. In fact ...
  36. 36. “IN 2008, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET.” IAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING - AN OVERVIEW, APRIL 2008
  37. 37. ? So, what can I DO about it
  38. 38. Join & Enable the conversations
  39. 39. share
  40. 40. listen listen
  41. 41. And remember... BE AUTHENTIC!
  42. 42. ? But, what will it CO$T ME
  43. 43. Most Social Media tools are FREE!
  44. 44. BUT! It takes TIME & COMMITMENT
  45. 45. ? OK, How do I Get Started
  46. 46. Blogs Set up a blog. Write about your products, operations, industry, trends, employees, customers...
  47. 47. Share Photos of your products, events, happy customers, operations, etc.
  48. 48. Share Video of your products, events, happy customers, operations, etc.
  49. 49. Social Networks Join a social network, share & LISTEN
  50. 50. So, What are you waiting for?
  51. 51. Here’s a few places to get started: Photo Video Social Blogs Sharing Sharing Networks Blogger Flickr YouTube Facebook www.blogger.com www.flickr.com www.youtube.com www.facebook.com WordPress Vimeo MySpace Photobucket www.wordpress.com www.photobucket.com www.vimeo.com www.myspace.com TypePad Picassa BlipTV LinkedIn www.typepad.com www.picassa.com www.blip.tv www.linkedin.com
  52. 52. Acknowledgements: There are a lot of great presentations on social media available on the web. A few in particular were noteworthy inspirations for this presentation, including: Marta Kagan’s, “What The F**K is Social Media?”, http://www.slideshare.net/mzkagan/what- the-fk-social-media “Universal Mccann International Social Media Research Wave 3”, http://www.slideshare.net/ mickstravellin/universal-mccann-international-social-media-research-wave-3 David Armano’s “Logic + Emotion Blog, http://darmano.typepad.com/logic_emotion/
  53. 53. Created by: Jeff Bennett Digital Splash Media www.digitalsplashmedia.com www.visualthinkmedia.com
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