Social Media&Internet Marketing

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Yet another presentation about social media. There's already thousands of other presentations on social media available. Why another one? Two reasons. One, I've become slightly obsessed with social media lately, and two, inspired by Nancy Duarte's and Cliff Atkinson's book on presentation development, I wanted to practice. So why not practice on something I'm interested in.

Much of the content in this presentation is HEAVILY influenced by several other presentations out there, including, Universal Mccann International Social Media Research Wave 3 and Marta Kagan's "What the F**k is Social Media?" The main difference is that I tried to develop the presentation around the structure that Cliff Atkinson outlines in "Beyond Bullet Points" - developing a story outline before even opening up PowerPoint.

As a web developer, I manage several websites for several small businesses and organizations. Over the last few years, it has become apparent that just having a website isn't enough for businesses and organizations. It's the minimum mandatory requirement. But to really join the Internet of the 21st century, businesses and organizations need to adopt a social media marketing strategy. I wanted to develop a presentation myself that I could share with my clients that explains why they should jump on the social media band wagon.

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Social Media&Internet Marketing

  1. 1. Social Media & Internet Marketing Extend your Internet reach and engage your market
  2. 2. Marketing your business on the Internet can seem complex and daunting
  3. 3. You’re Struggling to GET NOTICED on the Internet
  4. 4. You want people to notice you and be your FANS!
  5. 5. How do you GET NOTICED and develop a loyal following on the Internet?
  6. 6. Social Media is the to attracting & engaging your audience on the Internet today
  7. 7. ? What is Social Media
  8. 8. Social Media Online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content
  9. 9. For Example:
  10. 10. Blogs Write & publish
  11. 11. Photo Sharing Upload and share photos
  12. 12. Video Sharing Upload, share, & watch videos
  13. 13. Social Networks Online communities of people who share interests and activities
  14. 14. RSS Feeds Users subscribe to updates
  15. 15. ? What makes Social Media Different
  16. 16. Social media is a SHIFT in how consumers interact with businesses and each other
  17. 17. Old Way = Monologue blah blah blah blah blah blah blah blah blah blah zzz
  18. 18. New Way = Dialogue & Conversations
  19. 19. With Social Media, it’s easy for people to share opinions about your business ... on a HUGE scale
  20. 20. It becomes easy for your business to enable & enhance conversations
  21. 21. It’s being adopted on a massive scale
  22. 22. Blogs 73% of active online users have read a blog
  23. 23. Photo Sharing 55% of users have shared photos
  24. 24. Video Sharing 83% watch video clips online
  25. 25. Social Networks 57% have joined a social network #1 platform for sharing content
  26. 26. RSS Feeds 34% subscribe to news feeds
  27. 27. Social Media has changed consumer expectations
  28. 28. People trust their network more than corporate ads
  29. 29. High Regard People have higher regard for companies who share and are authentic and transparent Low High Authenticity
  30. 30. ? So, how does that affect my business
  31. 31. It affects your BRAND!
  32. 32. Your brand is NOT your logo & tagline Logo & Tagline
  33. 33. “Rather than a name or logo or tagline that reflects what a company thinks of itself, brand is what a company stands for in the hearts and minds of its customers.” Nancy Duarte www.slideology.com
  34. 34. Social Media enhances the “buzz” about your brand
  35. 35. If you’re not using social media, you’re missing opportunities. In fact ...
  36. 36. “IN 2008, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET.” IAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING - AN OVERVIEW, APRIL 2008
  37. 37. ? So, what can I DO about it
  38. 38. Join & Enable the conversations
  39. 39. share
  40. 40. listen listen
  41. 41. And remember... BE AUTHENTIC!
  42. 42. ? But, what will it CO$T ME
  43. 43. Most Social Media tools are FREE!
  44. 44. BUT! It takes TIME & COMMITMENT
  45. 45. ? OK, How do I Get Started
  46. 46. Blogs Set up a blog. Write about your products, operations, industry, trends, employees, customers...
  47. 47. Share Photos of your products, events, happy customers, operations, etc.
  48. 48. Share Video of your products, events, happy customers, operations, etc.
  49. 49. Social Networks Join a social network, share & LISTEN
  50. 50. So, What are you waiting for?
  51. 51. Here’s a few places to get started: Photo Video Social Blogs Sharing Sharing Networks Blogger Flickr YouTube Facebook www.blogger.com www.flickr.com www.youtube.com www.facebook.com WordPress Vimeo MySpace Photobucket www.wordpress.com www.photobucket.com www.vimeo.com www.myspace.com TypePad Picassa BlipTV LinkedIn www.typepad.com www.picassa.com www.blip.tv www.linkedin.com
  52. 52. Acknowledgements: There are a lot of great presentations on social media available on the web. A few in particular were noteworthy inspirations for this presentation, including: Marta Kagan’s, “What The F**K is Social Media?”, http://www.slideshare.net/mzkagan/what- the-fk-social-media “Universal Mccann International Social Media Research Wave 3”, http://www.slideshare.net/ mickstravellin/universal-mccann-international-social-media-research-wave-3 David Armano’s “Logic + Emotion Blog, http://darmano.typepad.com/logic_emotion/
  53. 53. Created by: Jeff Bennett Digital Splash Media www.digitalsplashmedia.com www.visualthinkmedia.com

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