Maui WordPress 101 Workshop - June 18, 2010

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Presentation slides from a workshop held on Maui, How to Use Wordpress for Your Business Website.

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Maui WordPress 101 Workshop - June 18, 2010

  1. 1. WordPress Basics Getting Started with WordPress as your Website Publishing Tool Jeff Bennett www.DigitalSplashMedia.com Friday, June 18, 2010
  2. 2. WordPress Basics Objectives: Learn how to set up a basic business website using Wordpress Friday, June 18, 2010
  3. 3. Acvivation & Sign-up The Dashboard Themes Settings Creating Posts Creating Pages Pages vs Posts Editing Posts & Pages Categories & Tags Managing Comments Site Structure/Organization Static Home Page Links Media Library Widgets Topics Polls & Ratings Wordpress.org Installing Wordpress.org Plugins Users Contact Pages Custom Fields Page Templates eCommerce Backups Security Updating Importing Friday, June 18, 2010
  4. 4. Conceptual Overview Guided Tour, Live Demo & Site Building Agenda Exercise Friday, June 18, 2010
  5. 5. Conceptual Overview Guided Tour, Live Demo & Site Building Agenda Exercise Friday, June 18, 2010
  6. 6. Every Business NEEDS a Website Friday, June 18, 2010
  7. 7. But historically, to build a website, you needed to know how to code Friday, June 18, 2010
  8. 8. ... or hire someone who did Friday, June 18, 2010
  9. 9. But with the advent of free Internet publishing tools like Wordpress Friday, June 18, 2010
  10. 10. You don’t have to know how to code Geek-speak not required! Friday, June 18, 2010
  11. 11. Though it started as a blogging platform, Wordpress is now a very rich online publishing tool used for building entire websites Friday, June 18, 2010
  12. 12. For example... Friday, June 18, 2010
  13. 13. So, why is this good news for you? Friday, June 18, 2010
  14. 14. You can build without this... knowing this Friday, June 18, 2010
  15. 15. Create a website using only your browser for FREE $0 Friday, June 18, 2010
  16. 16. You just use a simple text editor to create and edit pages Friday, June 18, 2010
  17. 17. The Basic Process Sign- Choose Adjust Write a up/ Publish theme settings page Install Friday, June 18, 2010
  18. 18. The Basic Process Sign- Choose Adjust Write a up/ Publish theme settings page Install Friday, June 18, 2010
  19. 19. Friday, June 18, 2010
  20. 20. The Basic Process Sign- Choose Adjust Write a up/ Publish theme settings page Install Friday, June 18, 2010
  21. 21. Friday, June 18, 2010
  22. 22. The Basic Process Sign- Choose Adjust Write a up/ Publish theme settings page Install Friday, June 18, 2010
  23. 23. Friday, June 18, 2010
  24. 24. The Basic Process Sign- Choose Adjust Write a up/ Publish theme settings page Install Friday, June 18, 2010
  25. 25. Friday, June 18, 2010
  26. 26. The Basic Process Sign- Choose Adjust Write a up/ Publish theme settings page Install Friday, June 18, 2010
  27. 27. Friday, June 18, 2010
  28. 28. If you’re familiar with Microsoft Word or another word processor, you should be able to get the hang of Wordpress Friday, June 18, 2010
  29. 29. Before we jump in... Friday, June 18, 2010
  30. 30. Flavors Friday, June 18, 2010
  31. 31. vs. .com .org Friday, June 18, 2010
  32. 32. makes WordPress is a software product made by a company called Automattic Friday, June 18, 2010
  33. 33. Automattic offers free blogs & websites at wordpress.com Automattic: Provides free web hosting Sets up WordPress Handles backups Handles upgrades Stops spam This is the “.com” flavor. Limited themes, options and flexibility and no code hacking. Friday, June 18, 2010
  34. 34. Many people want more options or control than WordPress.com offers. Web Host They pay a monthly fee to a web host, and install the free WordPress software on the web host’s server Web servers display your website to people who visit it Friday, June 18, 2010
  35. 35. With greater control comes greater responsibilities Website owner responsibilities: Web Host Buy the web hosting Set up Wordpress Handle backups Handle upgrades Stop spam Upload new themes Upload plugins This is the “self-hosted” or “.org” flavor. Complete control but comes with extra responsibility Friday, June 18, 2010
  36. 36. Which flavor is right for .org you .com depends on your needs and situation Friday, June 18, 2010
  37. 37. Both flavors are .org very .com similar in how you use them Friday, June 18, 2010
  38. 38. We’ll focus .com on .com to start Friday, June 18, 2010
  39. 39. Conceptual Overview Guided Tour, Live Demo & Site Building Agenda Exercise Friday, June 18, 2010
  40. 40. Wordpress Guided Tour Wordpress Guided Tour Friday, June 18, 2010
  41. 41. Let’s Build a Website Chateau Maui chateaumaui.wordpress.com Website about wine made from Maui's vineyards. Information pages about Maui's vineyards, growing region, terroir, history, etc., Blog, Categories for posts: Wine Types Change Theme Adjust Settings Create New Post Insert Media Create Pages Edit Posts & Pages Create Categories Add Widgets Static Home Page Export to .org Friday, June 18, 2010
  42. 42. The Dashboard Customize Layout Expand/Collapse Menu Friday, June 18, 2010
  43. 43. Themes Search Browse Preview Activate Appearance Options - not all themes created equal Friday, June 18, 2010
  44. 44. Settings General Writing Reading Discussion Friday, June 18, 2010
  45. 45. Creating Posts Title Insert images Formatting icons Click for all icons Type or paste content Publish options Categories Tags Friday, June 18, 2010
  46. 46. Creating Pages Similar layout as posts Attributes instead of Categories and Tags Friday, June 18, 2010
  47. 47. Posts vs Pages Posts Pages Time-based content Pseudo-static pages used to displayed in reverse create web pages for non- chronological order - changing information like more “bloggy” contact, about, events, products, services, etc. Not listed by date, and they don’t use categories and tags Friday, June 18, 2010
  48. 48. Editing Posts & Pages Select Edit under either Posts or Pages Select item to edit Friday, June 18, 2010
  49. 49. Categories & Tags Categories - helpful for organizing your posts by topic Tags like keywords Friday, June 18, 2010
  50. 50. Custom Menus Unapprove Approve Spam Friday, June 18, 2010
  51. 51. Managing Comments Unapprove Approve Spam Friday, June 18, 2010
  52. 52. Site Structure Organize your site’s pages according to your business needs Order pages using the order attribute in the Pages section Menu editor in Wordpress 3.0 will make this better and easier Friday, June 18, 2010
  53. 53. Static Home Page First create a page that will be your home page Create another new page that will be for blog posts Under Settings > Reading click on A static page in the Front page displays section & select the new home page for Front page and new blog page for posts page Friday, June 18, 2010
  54. 54. Links Optional if you want to have a set of links in your sidebar Friday, June 18, 2010
  55. 55. Media Library Upload and manage photos, video and other media Friday, June 18, 2010
  56. 56. Widgets Content for your sidebar & footer Find it under Appearance menu Drag-n-drop widgets with your mouse Useful Widgets: Recent Posts Archives Categories RSS Some themes include extra widgets Friday, June 18, 2010
  57. 57. Polls & Ratings Ratings - people can rate posts Polls - requires account with PollDaddy.com Included with .com, need plugins for .org Friday, June 18, 2010
  58. 58. Wordpress.com Upgrades Applies to .com, not .org Your own domain name - $9.97/year Custom CSS (extra flexibility for changing your theme) - $14.97/ year Friday, June 18, 2010
  59. 59. Wordpress.org Much the same as .com as far as interface goes Lots more themes Lots more options via plugins Tons of flexibility You have to sign up with a web host BlueHost.com - very affordable ($6.95/ month), good options, easy Wordpress installation Friday, June 18, 2010
  60. 60. Installing Wordpress.org Pick a version Where to install it Name can be changed later Pick a non-default username and a good password (and remember that password!) Friday, June 18, 2010
  61. 61. Plugins There’s a plugin for that! Add functionality to your site Hundreds, maybe thousands of plugins available Plugin menu item Add new plugins via Add New Friday, June 18, 2010
  62. 62. Essential Plugins Akismet - stop spam WP Table Reloaded - easy tables NextGen Gallery - nice photo gallery PHPMyAdmin - Backups CformsII - Contact and other forms Featured Content Slider - HeadSpace2 - SEO SEO Friendly Images - SEO SEO Smart Links - SEO Yet Another Related Posts Plugin - SEO Tiny MCE - more formatting options for posts and pages Sociable - social media Google Analytics - Friday, June 18, 2010
  63. 63. Users Add many other users with varying levels of permission Available in .com & .org Friday, June 18, 2010
  64. 64. Contact Forms Shortcode: [contact-form to="mom@wordpress.com,dad@wordpr ess.com,billy@wordpress.com" show_subject="yes" subject="Contact WordPress Family"] Contact Form Plugins: -Fast and Secure Contact Form -cforms Friday, June 18, 2010
  65. 65. Custom Fields Powerful feature in posts that provides ability to add extra information to posts Requires a theme that supports it or extra coding Don’t worry about it for now. Topic of a more advanced workshop. Friday, June 18, 2010
  66. 66. Page Templates Ability to create pages using different templates Some themes have multiple templates defined. Many do not. Addressed in more detail in a subsequent workshop Friday, June 18, 2010
  67. 67. eCommerce Lots of options: Text links to 3rd party stores (cafepress) PayPal buttons using PayPal as both shopping cart and payment gateway 3rd Party shopping cart buttons Plugins More detail in a subsequent workshop Friday, June 18, 2010
  68. 68. Backups Very Important! Minimum backup of core Wordpress data using Tools > Export Full Wordpress database backup using phpMyAdmin plugin Service: Online Backup for Wordpress wordpress.backup- technology.com/ Friday, June 18, 2010
  69. 69. Security Hackers are out there! Delete default admin username Choose good password Keep up to date with latest version of Wordpress and Plugins Security Scan Plugin Friday, June 18, 2010
  70. 70. Upgrading Back up first! Database and Files Disable Plugins Automatic Update Friday, June 18, 2010
  71. 71. Importing Import content from other Wordpress site, Blogger and more Friday, June 18, 2010
  72. 72. Wordpress 3.0 New in 3.0 Menu Manager New default theme Custom background & headers Custom post types and much, much more www.mauiwordpress.com/?p=15 Friday, June 18, 2010
  73. 73. Analytics & Site Stats Google Analytics Webserver stats .com stats in dashboard Friday, June 18, 2010
  74. 74. Themes Revisited All themes are NOT created equal Different themes - different options and customization Free themes and premium ($) themes Some Themes with good customization options: Suffusion (free) Twenty Ten (free, Wordpress 3.0 for .org, available now in .com) Indy Premium Simple Indy Under the Influence Arthemia Thesis ($) Friday, June 18, 2010
  75. 75. Which flavor is right for you? Friday, June 18, 2010
  76. 76. WordPress 3.0 http://wordpress.org/development/2010/06/ thelonious/ Friday, June 18, 2010
  77. 77. WordPress Resources DigitalSplashMedia.com MauiWordPress.com WordPress.tv codex.wordpress.org Twitter.com/DigitalSplash Twitter.com/MauiWordpress Maui WordPress User Group??? Friday, June 18, 2010
  78. 78. WordPress 201 A new WordPress workshop coming soon. http://www.digitalsplashmedia.net/2010/06/customizing- wordpress-themes-maui-wordpress-201-workshop/ Friday, June 18, 2010
  79. 79. Friday, June 18, 2010

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