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Improve Quality Score the Strange Way

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  • 1. WINNING THE STRANGE WAY KICKING #$@ AT QS @JeffAllenUT
  • 2. CTR by QS4.0%3.5%3.0%2.5%2.0%1.5%1.0%0.5%0.0% 1 2 3 4 5 6 7 8 9 10
  • 3. CPC by QS$50.00$45.00$40.00$35.00$30.00$25.00$20.00$15.00$10.00 $5.00 $0.00 1 2 3 4 5 6 7 8 9 10
  • 4. CPA by QS$250.00$200.00$150.00$100.00 $50.00 $- 1 2 3 4 5 6 7 8 9 10
  • 5. 35 5.3 5.230 5.125 5 4.920 4.8 CPA15 4.7 Quality Score10 4.6 4.5 5 4.4 0 4.3
  • 6. OUT OF 14 DAYS…5 DAYS ARE OVER CPA GOAL4/5 OF THOSE ARE…ABOVE AVERAGE QS DAYS
  • 7. DETERMINE IMPORTANCE OF QS BYACCOUNTEXLCUDE BRANDEXCLUDE COMPETITORSTRACK CHANGE BY KEYWORD BY DAY
  • 8. Best Practices LineGood, Bor Gooding Stuff CreativeHappenin Stuffg Happenin g PPC Old Newbies Dogs are Start Here here
  • 9. BLOW UP EXISTINGCAMPAIGNS TOINCREASE QS
  • 10. STARTING QUALITY SCORE
  • 11. BLOW IT UP! TOP 25KEYWORDS BY QTYOF IMPRESSIONSMOVE INTO A NEWCAMPAIGN WITH 1KEYWORD PER ADGROUP.
  • 12. PPC ASSIST:=PERCENTRANK(ARRAY,X)=QUARTILE(ARRAY,QUART)
  • 13. 7-DAYS LATER
  • 14. ~90-DAYS LATER
  • 15. 6 MONTHS LATER
  • 16. IGNORE RELEVANCEFOR BETTER QS
  • 17. Renters Insurance $1/DayDon’t Let Bad Luck Ruin Your Stuff!Low Deductible & Plans Under $1/Daywww.notgonnatellyou.com
  • 18. Keyword List:Cheap Rental InsuranceRental Insurance CheapCheap Insurance for RentalRental Insurance for Cheap
  • 19. ALL HAVE A QUALITY SCORE OF10
  • 20. Renters Insurance $1/DayRenters Insurance Quote in 3 Mins.Insurance for Less than $1 a Day.www.notgonnatellyou.com
  • 21. Keyword List:Renters Insurance QuoteRenters InsuranceRenter Insurance
  • 22. HAVE A QUALITY SCORES OF4, 5 & 6
  • 23. www.Creativereview.co.uk
  • 24. GOOD AD SOLD CONSEQUENCE“Don’t Let Bad Luck Ruin Your Stuff!” VS.“Renters Insurance Quote in 3 Mins.”
  • 25. GOOD AD SOLD STUFF PEOPLE WANT“Low Deductible & Plans Under $1/Day” VS. “Insurance for Less than $1 a Day.”
  • 26. HIRE THE RIGHTMIX.GO ACCOUNT BYACCOUNT.TOP 25 KEYWORDSIN THEIR OWN ADGROUPS.WRITE GOOD ADS.
  • 27. KICK QS #$@ RESPONSIBLY.Jeff AllenHanapin Marketing@JeffAllenUT