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How to Create and Manage A PPC Team
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How to Create and Manage A PPC Team

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Learn how to improve communication and manage teams of PPC experts.

Learn how to improve communication and manage teams of PPC experts.


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Transcript

  • 1. The Trouble With Crazy (Smart) People
  • 2. @JeffAllenUT Best Tweet Gets A Beer
  • 3. Analytical People Are Great. Data Stands No Chance Against Them. Neither Do Decision Makers (Sometimes).
  • 4. Being Right Reinforces Sense Making.
  • 5. Increased Sense Making Leads To Wrong Interpretations.
  • 6. Wrong Interpretation Leads To Frustration, & Top Performers Leaving.
  • 7. How Do We Stop The Madness?
  • 8. First Why Does This Matter?
  • 9. 112% 100% Happy Not Happy Journal Of Labor Economics, 2014 Happy People are 12% More Productive
  • 10. 67.2% 60% Happy Not Happy Journal Of Labor Economics, 2014 OK, It Looks More Like This…
  • 11. Reasons Employees Quit 1. Stability 2. Comp 3. Respect 4. Health Benefits 5. Work-Life Balance CEB, 2013
  • 12. Reasons Employees Quit 1. Stability 2. Comp 3. Respect 4. Health Benefits 5. Work-Life Balance CEB, 2013
  • 13. People That Deserve To Be Happy
  • 14. Now How Do You Stop The Sense Making?
  • 15. 1. Encourage Clean Feedback. 1. Own How You’re Perceived & How You Perceive Others. 1. Be More Strategic.
  • 16. How Would You Rate Your Company’s Culture?
  • 17. Tips For Getting Clean Feedback 1. Ask For Feedback Often 2. Ask Specific Questions 3. React Honestly But Without Emotion 4. Take Action
  • 18. I OBSERVED Made Me THINK That Made Me FEEL So What I WANT Own How You’re Perceived & How You Perceive Others.
  • 19. Be More Strategic Goal(S) Resource s Behaviors
  • 20. Jeff Allen Hanapin Marketing @JeffAllenUT Be Kind… Stop Making Sense!