SWOT   Analysis of Presented by: Jeet, Dhanya, Subi, Saif Created by Jeet. Contact: jeet.kabasi@rediffmail.com
INDEX <ul><li>Celebrities Rain @ Radio Mirchi </li></ul><ul><li>Brief history of 98.3 Radio Mirchi </li></ul><ul><li>STREN...
Celebrities rain @ Created by Jeet. Contact: jeet.kabasi@rediffmail.com Katrnina Kaif Aamir Khan Sunil Shetty Kunal Kohli ...
Created by Jeet. Contact: jeet.kabasi@rediffmail.com More Celebrities Soha Ali & Emran Shahid Kapoor Shilpa Shetty Shah Ru...
History <ul><li>The original avatar of Radio Mirchi was  Times FM . Radio Mirchi began operations in 1993 in Indore </li><...
Clarifying the meaning of SWOT Created by Jeet. Contact: jeet.kabasi@rediffmail.com
STRENGTHS <ul><li>Leading FM station with  52%  market share in listener-ship </li></ul><ul><li>Most favoured  station on ...
WEAKNESSES <ul><li>Listeners get irritated due to  high commercial breaks </li></ul><ul><li>Long queue  as compared to oth...
OPPORTUNITIES <ul><li>Satellite  and  Internet  radio </li></ul><ul><li>Broadcasting  news show </li></ul><ul><li>Internat...
THREATS <ul><li>Other Private stations like  Fever 104 FM, 93.5 Red FM, 92.7 Big FM, 104.8 Meow </li></ul><ul><li>Retainin...
<ul><li>METHODOLOGY </li></ul><ul><li>Research was conducted through the following: </li></ul><ul><li>Individual Radio Sys...
<ul><li>Information Sources </li></ul><ul><li>Exchange4media </li></ul><ul><li>www.radiomirchi.com </li></ul><ul><li>“ Pit...
Stay Tuned to   Presentation  dekhne wale always khush Created by Jeet. Contact: jeet.kabasi@rediffmail.com
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SWOT Analysis of Radio Mirchi

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This presentation is a college ppt. based on the topic "SWOT Analysis of Radio Mirchi"
It describes the Strengths, Weaknesses, Opportunities and Threats faced by the radio channel.

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Transcript of "SWOT Analysis of Radio Mirchi"

  1. 1. SWOT Analysis of Presented by: Jeet, Dhanya, Subi, Saif Created by Jeet. Contact: jeet.kabasi@rediffmail.com
  2. 2. INDEX <ul><li>Celebrities Rain @ Radio Mirchi </li></ul><ul><li>Brief history of 98.3 Radio Mirchi </li></ul><ul><li>STRENGTHS </li></ul><ul><li>WEAKNESSES </li></ul><ul><li>OPPORTUNITIES </li></ul><ul><li>THREATS </li></ul><ul><li>Methodology </li></ul><ul><li>Sources for Information/ Bibliography </li></ul>Created by Jeet. Contact: jeet.kabasi@rediffmail.com
  3. 3. Celebrities rain @ Created by Jeet. Contact: jeet.kabasi@rediffmail.com Katrnina Kaif Aamir Khan Sunil Shetty Kunal Kohli Kailash Kher Priyanka & Harman Rani Mukherji Salman Khan Kareena Kapoor Bappi Lahiri Ranbir Kapoor Ajay & Bipasha Jacqueline & Ritesh
  4. 4. Created by Jeet. Contact: jeet.kabasi@rediffmail.com More Celebrities Soha Ali & Emran Shahid Kapoor Shilpa Shetty Shah Ruk Khan Sonam Kapoor Uday Chopra Vivek Oberoi Asin Thottumkal Genelia & Fardeen Mallika Sherawat Tabu Deepika & Farhan
  5. 5. History <ul><li>The original avatar of Radio Mirchi was Times FM . Radio Mirchi began operations in 1993 in Indore </li></ul><ul><li>It is owned by the Entertainment Network India Ltd (ENIL), which is one of the subsidiaries of The Times Group </li></ul>Created by Jeet. Contact: jeet.kabasi@rediffmail.com
  6. 6. Clarifying the meaning of SWOT Created by Jeet. Contact: jeet.kabasi@rediffmail.com
  7. 7. STRENGTHS <ul><li>Leading FM station with 52% market share in listener-ship </li></ul><ul><li>Most favoured station on road (IN CAR LISTENING RESEARCH) conducted every fortnight in Delhi </li></ul><ul><li>Popular amongst youth via College fests of various B-Schools </li></ul><ul><li>Presence in 33 cities and 6 metros attracts national level advertisers </li></ul>Created by Jeet. Contact: jeet.kabasi@rediffmail.com
  8. 8. WEAKNESSES <ul><li>Listeners get irritated due to high commercial breaks </li></ul><ul><li>Long queue as compared to other FM stations for connection via telephone </li></ul><ul><li>Inadequate penetration in Indian Market </li></ul>Created by Jeet. Contact: jeet.kabasi@rediffmail.com
  9. 9. OPPORTUNITIES <ul><li>Satellite and Internet radio </li></ul><ul><li>Broadcasting news show </li></ul><ul><li>International Market reachable at ease </li></ul><ul><li>International Stations </li></ul>Created by Jeet. Contact: jeet.kabasi@rediffmail.com
  10. 10. THREATS <ul><li>Other Private stations like Fever 104 FM, 93.5 Red FM, 92.7 Big FM, 104.8 Meow </li></ul><ul><li>Retaining of RJs getting tougher </li></ul><ul><ul><ul><ul><li>More innovation in competitors </li></ul></ul></ul></ul>Created by Jeet. Contact: jeet.kabasi@rediffmail.com
  11. 11. <ul><li>METHODOLOGY </li></ul><ul><li>Research was conducted through the following: </li></ul><ul><li>Individual Radio Systems </li></ul><ul><li>Internet Portals </li></ul><ul><li>Magazines </li></ul><ul><li>Blogs </li></ul><ul><li>All the above served as primary as well as secondary data </li></ul>Created by Jeet. Contact: jeet.kabasi@rediffmail.com
  12. 12. <ul><li>Information Sources </li></ul><ul><li>Exchange4media </li></ul><ul><li>www.radiomirchi.com </li></ul><ul><li>“ Pitch” and “4Ps B&M” Magazines </li></ul><ul><li>www.enil.co.in </li></ul><ul><li>http://radiomirchifan.blogspot.com/ </li></ul><ul><li>www.youtube.com </li></ul>Created by Jeet. Contact: jeet.kabasi@rediffmail.com
  13. 13. Stay Tuned to Presentation dekhne wale always khush Created by Jeet. Contact: jeet.kabasi@rediffmail.com
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