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SWOT Analysis of Radio Mirchi
SWOT Analysis of Radio Mirchi
SWOT Analysis of Radio Mirchi
SWOT Analysis of Radio Mirchi
SWOT Analysis of Radio Mirchi
SWOT Analysis of Radio Mirchi
SWOT Analysis of Radio Mirchi
SWOT Analysis of Radio Mirchi
SWOT Analysis of Radio Mirchi
SWOT Analysis of Radio Mirchi
SWOT Analysis of Radio Mirchi
SWOT Analysis of Radio Mirchi
SWOT Analysis of Radio Mirchi
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SWOT Analysis of Radio Mirchi

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This presentation is a college ppt. based on the topic "SWOT Analysis of Radio Mirchi" …

This presentation is a college ppt. based on the topic "SWOT Analysis of Radio Mirchi"
It describes the Strengths, Weaknesses, Opportunities and Threats faced by the radio channel.

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  • 1. SWOT Analysis of Presented by: Jeet, Dhanya, Subi, Saif Created by Jeet. Contact: jeet.kabasi@rediffmail.com
  • 2. INDEX
    • Celebrities Rain @ Radio Mirchi
    • Brief history of 98.3 Radio Mirchi
    • STRENGTHS
    • WEAKNESSES
    • OPPORTUNITIES
    • THREATS
    • Methodology
    • Sources for Information/ Bibliography
    Created by Jeet. Contact: jeet.kabasi@rediffmail.com
  • 3. Celebrities rain @ Created by Jeet. Contact: jeet.kabasi@rediffmail.com Katrnina Kaif Aamir Khan Sunil Shetty Kunal Kohli Kailash Kher Priyanka & Harman Rani Mukherji Salman Khan Kareena Kapoor Bappi Lahiri Ranbir Kapoor Ajay & Bipasha Jacqueline & Ritesh
  • 4. Created by Jeet. Contact: jeet.kabasi@rediffmail.com More Celebrities Soha Ali & Emran Shahid Kapoor Shilpa Shetty Shah Ruk Khan Sonam Kapoor Uday Chopra Vivek Oberoi Asin Thottumkal Genelia & Fardeen Mallika Sherawat Tabu Deepika & Farhan
  • 5. History
    • The original avatar of Radio Mirchi was Times FM . Radio Mirchi began operations in 1993 in Indore
    • It is owned by the Entertainment Network India Ltd (ENIL), which is one of the subsidiaries of The Times Group
    Created by Jeet. Contact: jeet.kabasi@rediffmail.com
  • 6. Clarifying the meaning of SWOT Created by Jeet. Contact: jeet.kabasi@rediffmail.com
  • 7. STRENGTHS
    • Leading FM station with 52% market share in listener-ship
    • Most favoured station on road (IN CAR LISTENING RESEARCH) conducted every fortnight in Delhi
    • Popular amongst youth via College fests of various B-Schools
    • Presence in 33 cities and 6 metros attracts national level advertisers
    Created by Jeet. Contact: jeet.kabasi@rediffmail.com
  • 8. WEAKNESSES
    • Listeners get irritated due to high commercial breaks
    • Long queue as compared to other FM stations for connection via telephone
    • Inadequate penetration in Indian Market
    Created by Jeet. Contact: jeet.kabasi@rediffmail.com
  • 9. OPPORTUNITIES
    • Satellite and Internet radio
    • Broadcasting news show
    • International Market reachable at ease
    • International Stations
    Created by Jeet. Contact: jeet.kabasi@rediffmail.com
  • 10. THREATS
    • Other Private stations like Fever 104 FM, 93.5 Red FM, 92.7 Big FM, 104.8 Meow
    • Retaining of RJs getting tougher
          • More innovation in competitors
    Created by Jeet. Contact: jeet.kabasi@rediffmail.com
  • 11.
    • METHODOLOGY
    • Research was conducted through the following:
    • Individual Radio Systems
    • Internet Portals
    • Magazines
    • Blogs
    • All the above served as primary as well as secondary data
    Created by Jeet. Contact: jeet.kabasi@rediffmail.com
  • 12.
    • Information Sources
    • Exchange4media
    • www.radiomirchi.com
    • “ Pitch” and “4Ps B&M” Magazines
    • www.enil.co.in
    • http://radiomirchifan.blogspot.com/
    • www.youtube.com
    Created by Jeet. Contact: jeet.kabasi@rediffmail.com
  • 13. Stay Tuned to Presentation dekhne wale always khush Created by Jeet. Contact: jeet.kabasi@rediffmail.com

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