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SWOT Analysis of Radio Mirchi
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SWOT Analysis of Radio Mirchi

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This presentation is a college ppt. based on the topic "SWOT Analysis of Radio Mirchi" …

This presentation is a college ppt. based on the topic "SWOT Analysis of Radio Mirchi"
It describes the Strengths, Weaknesses, Opportunities and Threats faced by the radio channel.

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  • 1. SWOT Analysis of Presented by: Jeet, Dhanya, Subi, Saif Created by Jeet. Contact: jeet.kabasi@rediffmail.com
  • 2. INDEX
    • Celebrities Rain @ Radio Mirchi
    • Brief history of 98.3 Radio Mirchi
    • STRENGTHS
    • WEAKNESSES
    • OPPORTUNITIES
    • THREATS
    • Methodology
    • Sources for Information/ Bibliography
    Created by Jeet. Contact: jeet.kabasi@rediffmail.com
  • 3. Celebrities rain @ Created by Jeet. Contact: jeet.kabasi@rediffmail.com Katrnina Kaif Aamir Khan Sunil Shetty Kunal Kohli Kailash Kher Priyanka & Harman Rani Mukherji Salman Khan Kareena Kapoor Bappi Lahiri Ranbir Kapoor Ajay & Bipasha Jacqueline & Ritesh
  • 4. Created by Jeet. Contact: jeet.kabasi@rediffmail.com More Celebrities Soha Ali & Emran Shahid Kapoor Shilpa Shetty Shah Ruk Khan Sonam Kapoor Uday Chopra Vivek Oberoi Asin Thottumkal Genelia & Fardeen Mallika Sherawat Tabu Deepika & Farhan
  • 5. History
    • The original avatar of Radio Mirchi was Times FM . Radio Mirchi began operations in 1993 in Indore
    • It is owned by the Entertainment Network India Ltd (ENIL), which is one of the subsidiaries of The Times Group
    Created by Jeet. Contact: jeet.kabasi@rediffmail.com
  • 6. Clarifying the meaning of SWOT Created by Jeet. Contact: jeet.kabasi@rediffmail.com
  • 7. STRENGTHS
    • Leading FM station with 52% market share in listener-ship
    • Most favoured station on road (IN CAR LISTENING RESEARCH) conducted every fortnight in Delhi
    • Popular amongst youth via College fests of various B-Schools
    • Presence in 33 cities and 6 metros attracts national level advertisers
    Created by Jeet. Contact: jeet.kabasi@rediffmail.com
  • 8. WEAKNESSES
    • Listeners get irritated due to high commercial breaks
    • Long queue as compared to other FM stations for connection via telephone
    • Inadequate penetration in Indian Market
    Created by Jeet. Contact: jeet.kabasi@rediffmail.com
  • 9. OPPORTUNITIES
    • Satellite and Internet radio
    • Broadcasting news show
    • International Market reachable at ease
    • International Stations
    Created by Jeet. Contact: jeet.kabasi@rediffmail.com
  • 10. THREATS
    • Other Private stations like Fever 104 FM, 93.5 Red FM, 92.7 Big FM, 104.8 Meow
    • Retaining of RJs getting tougher
          • More innovation in competitors
    Created by Jeet. Contact: jeet.kabasi@rediffmail.com
  • 11.
    • METHODOLOGY
    • Research was conducted through the following:
    • Individual Radio Systems
    • Internet Portals
    • Magazines
    • Blogs
    • All the above served as primary as well as secondary data
    Created by Jeet. Contact: jeet.kabasi@rediffmail.com
  • 12.
    • Information Sources
    • Exchange4media
    • www.radiomirchi.com
    • “ Pitch” and “4Ps B&M” Magazines
    • www.enil.co.in
    • http://radiomirchifan.blogspot.com/
    • www.youtube.com
    Created by Jeet. Contact: jeet.kabasi@rediffmail.com
  • 13. Stay Tuned to Presentation dekhne wale always khush Created by Jeet. Contact: jeet.kabasi@rediffmail.com

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