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Fashion Marketing Group (FMG):  About

Fashion Marketing Group (FMG): About



About The Fashion Marketing Group (FMG): A Fashion/Digital professional community with 50,000 members worldwide.

About The Fashion Marketing Group (FMG): A Fashion/Digital professional community with 50,000 members worldwide.



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    Fashion Marketing Group (FMG):  About Fashion Marketing Group (FMG): About Presentation Transcript

    • The Fashion Marketing GroupA Meeting Place for Professionals in Fashion, Marketing + Digital Media “We are only at the very beginning of the digital revolution that is sweeping across the fashion industry.” - February 4, 2010, The Business of Fashion
    • The Fashion/Digital Revolution: A Market OpportunityThe Convergence of Fashion, Marketing, & Digital MediaIn 2007 fashion surpassed computers as the #1 E-commerce category (Forrester)
    • • In 2009 WWD wrote, “Social media has turned the fashion world upside down.”• In 2009 according to Fortune Magazine, “95% of business decision-makers worldwide use social networks to some extent.”• In 2010 Google launched ‘Boutiques.com,’ its very own fashion search platform.• In 2010, David Karp, founder of Tumblr.com said, “Fashion is at the core of our strategy,”
    • In 2013The Fashion Marketing Group (FMG) surpasses 50,000 members.
    • What is FMG? A fast-growing, professional community. Where Fashion Meets Digital Media. A digital revolution is just starting to sweep across the fashion industry - and fashion is impacting the tech community in ways we have never seen before. To the end we created The Fashion Marketing Group (FMG), a private community for Fashion & Digital Media professionals who are passionate about marketing, industry trends, and culture. With over 50,000 members from across the Fashion/Digital landscape, FMG is a collaborative-yet-curated place where members can gain industry literacy, expand their careers, and bridge the gap between fashion and tech.
    • FMG Membership: Fashion + Marketing + Digital Media – The New Frontier.FMG members are executives from top ad agencies, brands, retailers,bloggers, and recruiters – including content creators and emerging talent thatunderstand both fashion and tech.
    • FMG: Digital Footprint + ContentWith a lightweight website as its hub, FMG maintains adiverse digital footprint with members interacting acrossa wide array of evolving social media channels - LinkedIn, Twitter, Tumblr, Facebook, and Broadcast E-letters.
    • FMG Content + Email DistributionFMG features original content and curated content fromacross the web, blogosphere, and traditional media – withdistribution to all members via feature-rich, brandedemails. FMG members are privy to jobs, events, news, anddiscussions unique to the Fashion/Digital space.
    • The Future of FMG: A Conference-StyleEvent. Niche Job Site. Content.Partnerships.Our goal is to connect, showcase, and inform professionalsin fashion, marketing, and digital media by providing easy-to-use online and offline platforms. In the process we planto build membership to 100,000 in 3 years.
    • Next Steps: • FMG Conference: an offline conference-style event connecting C-level fashion, digital media, and technology executives. A “TED” conference meets “MAGIC” featuring fashion brands interacting with tech companies, ad agencies, and digital media enthusiasts. • Niche Job Site: www.FMGjobsite, www.FMGWork.com • Enhanced Editorial Content: Launching March 2011 • Advertising and Sponsorship Partners • FashionMarketingGroup.com: website enhancements • Consulting Services: www.eighteighteen.biz • Mobile Platform
    • FMG TeamThe team in charge of running FMG has received wideacclaim and numerous awards for its innovative campaignsand for its digital, social media, and event expertise.FMG’s founders and advisors speak regularly atconferences and publish articles on everything fromfashion, marketing, branding, mobile, and new media.
    • FMG Team • Jed Wexler – Founding Director, Chief Editor. CEO of brand consultancy Eight-Eighteen Strategies, which provides senior-level strategy, digital marketing, communications, and consulting services to fashion and tech brands. www.eighteighteen.biz www.linkedin.com/in/jedwexler • Jonathan Cheriff – Co-Founder, New Business & Client Development. Cheriff is an award-winning interactive advertising and digital marketing entrepreneur who has developed and managed partnerships with Fortune 500 clients and others such as Intel, Universal Studios, Sony Music, Microsoft, Exxon Mobil,Vespa/Piaggo USA, Arnold Advertising, Digitas, Michael C. Fina, and Volkswagen. • Kristin Young – Content. Former editor of Women’s Wear Daily (WWD), with over 16 years of experience in fashion, beauty, and travel. Kristin currently pens a weekly fashion column for AOL’s Luxist.com called, “The Fashion Statement.” www.linkedin.com/in/kristintayloryoung • Jason Kuperman – Strategy Advisor, Digital & Int’l Growth VP Digital Development, Omnicom Group Asia Pacific • Suejin Yang – User Experience, Digital Development Advisor VP MTV/VH1 Digital at MTV Networks • Tracy Taylor – Content Advisor U.S Editor Net-a-Porter, Former Fashion Director, Marie Claire • Lesa Ukman – Event/Conference Advisor CEO/Founder IEG. IEG is the largest sponsorship conference in the U.S., bringing marketers and corporate speakers together each March in Chicago. http://www.sponsorship.com/
    • ContactJed Wexler: Co-Chairman/Content Director Fashion Marketing Group, Inc. 244 Madison Avenue #788 New York, NY 10016 jedw@fashionmarketinggroup.com (646) 926-0061