Video: Shooting & Editing Jed Findlay
http://www.extension.iastate.edu/it/content
Outline <ul><li>Learning How to tell a story visually </li></ul><ul><ul><li>Knowing the Audience and the Message of a stor...
Outline <ul><li>Shooting Video </li></ul><ul><ul><li>Composition </li></ul></ul><ul><ul><li>Lighting </li></ul></ul><ul><u...
Outline <ul><li>Editing Video using Windows Movie Maker </li></ul><ul><ul><li>Download and watch Tutorial </li></ul></ul><...
How to Tell a Story Visually <ul><li>Knowing your audience </li></ul><ul><li>Determining the message </li></ul><ul><li>Dec...
Audience <ul><li>WHO – Who are they? What do we know about them? What do we want them to think and do? </li></ul>
Audience <ul><li>WHY DO I NEED TO KNOW THIS – This sets up the tone – tailors the message to them – connects message to yo...
Audience <ul><li>HOW DO I APPLY THIS – Age appropriate language – pacing – style – delivery – music – form – colors </li><...
Determining the Message <ul><li>What is the purpose?  </li></ul><ul><li>What are the outcomes / call to action? </li></ul>...
Determining the Message <ul><li>Why do I need to know the message? </li></ul><ul><ul><li>Knowing the message, tells you wh...
Determining the Message <ul><li>How to take that and apply it </li></ul><ul><ul><li>Looking for the moments that illustrat...
You are telling a story – NOT documenting an event! <ul><li>A camera is a tool for selective vision – you decide what the ...
Wedding Analogy <ul><li>One shot of Ceremony </li></ul><ul><li>Video showing pieces of a story </li></ul>
How to Tell a Story Visually Summary <ul><li>Find out who the Audience is </li></ul><ul><li>Determine the Message </li></u...
Example http://www.facebook.com/home.php?#!/iowastateuniversityextension
Shooting Video
Don’t be afraid to “get the shot” <ul><li>Go outside of your comfort zone </li></ul><ul><li>Step into the story – don’t wa...
Shoot a variety of shots <ul><li>Wide </li></ul><ul><ul><li>Establish the events </li></ul></ul><ul><li>Medium </li></ul><...
Wide Shot <ul><li>Establish the event </li></ul>
Medium Shot <ul><li>Engage the viewer in the event </li></ul>
Close-Up Shot <ul><li>Show the details </li></ul>
Camera Placement <ul><li>Medium shot </li></ul>
Camera Placement <ul><li>Medium shot </li></ul>
Camera Placement <ul><li>Close-Up shot </li></ul>
Camera Placement <ul><li>Close-Up shot </li></ul>
180 Degree Rule <ul><li>Also called Axis of Action </li></ul><ul><li>Helps the viewer stay oriented </li></ul>
180 Degree Rule <ul><li>Medium shot </li></ul>
180 Degree Rule <ul><li>Close-Up shot </li></ul>
Wide, Medium and Close-Up <ul><li>Example </li></ul>
Wide, Medium and Close-Up <ul><li>Used for montage of event </li></ul><ul><li>Using a variety of shots is a good way to ke...
Get at the Eye level of subjects <ul><li>Viewer identifies with subject through eye level </li></ul><ul><li>Often Youth ar...
Get at the Eye level of subjects
Get at the Eye level of subjects
Youth Eye Level
Youth Eye Level <ul><li>Example: </li></ul>
Composition <ul><li>Compose each shot </li></ul>vs
Composition <ul><li>Story within composition </li></ul>
Composition <ul><li>Story within composition </li></ul>
Composition <ul><li>Rule of thirds </li></ul>
Composition <ul><li>Rule of thirds </li></ul>
Composition <ul><li>Rule of thirds </li></ul>
Composition <ul><li>Rule of thirds </li></ul>
Composition <ul><li>Rule of thirds </li></ul>
Composition <ul><li>Example: </li></ul>
Composition <ul><li>Leading looks </li></ul>
Composition <ul><li>Leading looks </li></ul>
Composition <ul><li>Leading looks </li></ul>
Composition <ul><li>Leading looks </li></ul>
Composition <ul><li>Leading looks </li></ul>
Composition <ul><li>Leading looks </li></ul>
Composition <ul><li>Leading looks </li></ul>
Composition <ul><li>Leading looks </li></ul>
Composition <ul><li>Leading looks </li></ul>
Composition <ul><li>Leading looks </li></ul>
Composition <ul><li>Leading looks </li></ul>
Shot composition <ul><li>Framing </li></ul><ul><li>Lead space </li></ul><ul><li>-  Add space to leading </li></ul><ul><li>...
Shot composition <ul><li>Framing  </li></ul><ul><li>Lead space </li></ul><ul><li>  - Don’t use too much! </li></ul>
Shot composition <ul><li>Framing </li></ul><ul><li>Lead space </li></ul><ul><li>*Balanced </li></ul>
Composition <ul><li>Framing </li></ul><ul><li>Head room </li></ul><ul><li>- Too Much! </li></ul>
Composition <ul><li>Framing </li></ul><ul><li>Head room </li></ul><ul><li>- Too little </li></ul>
Composition <ul><li>Framing </li></ul><ul><li>Head room </li></ul><ul><li>*Balanced </li></ul>
Be in front of the action <ul><li>Shoot faces, not the backs of heads </li></ul><ul><li>Only use if you are emphasizing wh...
Lighting <ul><li>Make sure the lighting is balanced </li></ul><ul><ul><li>Don’t shoot in low light areas </li></ul></ul><u...
Lighting vs Too hot Balanced
Lighting vs Too hot Balanced
Background <ul><li>Background should not distract from the subject </li></ul><ul><li>Too bright </li></ul><ul><li>Moving i...
Background vs Bad Bad
Background vs Bad Good
Shot as story <ul><li>Have a beginning, middle and an end in the shot </li></ul><ul><li>Information – camera move - inform...
Shot as story <ul><li>Example </li></ul>
Zoom <ul><li>Use the zoom appropriately – don’t over-use </li></ul><ul><li>On Flip – do not use the zoom at all </li></ul>...
Use a Tripod <ul><li>Purchase a tripod </li></ul><ul><li>It should be a choice between hand held or tripod </li></ul>
Audio <ul><li>Be aware of background noise when recording audio  </li></ul><ul><li>On the Flip – mic is on the camera </li...
Point of View <ul><li>Point of view of video - - first person/narrative - interview driven </li></ul><ul><li>Your Role as ...
Did I Tell a Story? <ul><li>Shots add up to story </li></ul><ul><li>Have you captured all of the elements </li></ul><ul><l...
Shoot Some Footage
Editing with Windows Movie Maker
Windows Movie Maker <ul><li>Download newest edition </li></ul><ul><li>http://windowslive.com/desktop/moviemaker </li></ul>...
Windows Movie Maker <ul><li>How to Import from the Flip </li></ul><ul><li>How to Edit the Footage </li></ul><ul><ul><li>Op...
Windows Movie Maker <ul><li>How to Edit the Footage </li></ul><ul><ul><li>Moving Clips Around </li></ul></ul><ul><ul><li>T...
DEMONSTRATION
Summary <ul><li>Find out who the Audience is </li></ul><ul><li>Who are they? </li></ul>
Summary <ul><li>Find out what the message is </li></ul><ul><li>What are you trying to tell your audience? </li></ul>
Summary <ul><li>Ask yourself, did I tell a story?  </li></ul>
Contact <ul><li>Jed Findlay : Video Producer </li></ul><ul><li>Phone : 515 294 7858 </li></ul><ul><li>Email : jfindlay@ias...
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Video: Shooting and Editing

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This presentation walks through the basics of shooting video with a Flip camera and editing video with Windows Movie Maker.

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  • inspiring – awareness – informative – getting involved – time sensitive
  • Note for me: jed will elaborate on inappropriate and appropriate use of zoom, wide, close up, etc. lead to that being there.
  • Two types of wedding videos;1. The videographer sets the camera up in the balcony and shoots the ceremony. One angle, one take. 2. The videographer captures pieces of a story - they capture the faces of the loved ones watching – the reactions of the wedding party – dancing and celebrating at the reception – maybe even some interviews of people attending – why they are there and best wishes for the bride and groom.
  • I still struggle with – laziness. Find myself waiting on things to happen when I should be anticipating moments. Getting myself involved in things might seem imposing to the subject or event – but missed opportunities of getting the moment are hard to swallow.
  • Wide shot – you are establishing the environment where the events of your story will be taking place. This will help the audience orientate themselves within the story. Medium shot – engages the viewer to the characters of the story – shows who the story will be focusing on. Close-up shot – Shows the details of the story – pieces that make of the story elements.
  • I wanted to orientate the 4-H TV youth in the building at the fairgrounds. The story is not centered on the building, so I did not need a large establishing shot. This scene is just about one youth teach another how to use the camera.
  • The medium shot is not that different from the wide, but it does focus the viewer specifically on our two youths and what they are discussing.
  • The close up is simply the detail of what they are talking about. Notice, the camera is about as large as they were in the medium shot. A wider shot over the youths shoulder would not have illustrated that the camera is what they are discussing – that detail would have been lost in all of the information of the wider image.
  • Looking at camera placement here – this is looking straight down at the placement of the previous medium shot.
  • Side by side.
  • To get the close up – I got over the shoulder of the youth to shoot what they were looking at.
  • The should in the right hand corner helps orientate the viewer.
  • Video: Shooting and Editing

    1. 1. Video: Shooting & Editing Jed Findlay
    2. 2. http://www.extension.iastate.edu/it/content
    3. 3. Outline <ul><li>Learning How to tell a story visually </li></ul><ul><ul><li>Knowing the Audience and the Message of a story </li></ul></ul><ul><ul><li>Understanding differences between Telling a Story and Documenting an event </li></ul></ul>
    4. 4. Outline <ul><li>Shooting Video </li></ul><ul><ul><li>Composition </li></ul></ul><ul><ul><li>Lighting </li></ul></ul><ul><ul><li>General advice </li></ul></ul>
    5. 5. Outline <ul><li>Editing Video using Windows Movie Maker </li></ul><ul><ul><li>Download and watch Tutorial </li></ul></ul><ul><ul><li>Import, Edit and Export </li></ul></ul>
    6. 6. How to Tell a Story Visually <ul><li>Knowing your audience </li></ul><ul><li>Determining the message </li></ul><ul><li>Deciding on a tone </li></ul><ul><li>Choosing to tell story not show </li></ul>
    7. 7. Audience <ul><li>WHO – Who are they? What do we know about them? What do we want them to think and do? </li></ul>
    8. 8. Audience <ul><li>WHY DO I NEED TO KNOW THIS – This sets up the tone – tailors the message to them – connects message to your audience. Stay away from the kitchen sink – trying to reach everyone. </li></ul>
    9. 9. Audience <ul><li>HOW DO I APPLY THIS – Age appropriate language – pacing – style – delivery – music – form – colors </li></ul>
    10. 10. Determining the Message <ul><li>What is the purpose? </li></ul><ul><li>What are the outcomes / call to action? </li></ul><ul><li>What will the audience think, know, feel, and do as a result? </li></ul>
    11. 11. Determining the Message <ul><li>Why do I need to know the message? </li></ul><ul><ul><li>Knowing the message, tells you what details you need to capture </li></ul></ul><ul><ul><li>Knowing the message determines how you capture those details (form) </li></ul></ul>
    12. 12. Determining the Message <ul><li>How to take that and apply it </li></ul><ul><ul><li>Looking for the moments that illustrate that message. </li></ul></ul><ul><ul><li>Using appropriate techniques to capture the subject / moment </li></ul></ul>
    13. 13. You are telling a story – NOT documenting an event! <ul><li>A camera is a tool for selective vision – you decide what the viewer will see. </li></ul>
    14. 14. Wedding Analogy <ul><li>One shot of Ceremony </li></ul><ul><li>Video showing pieces of a story </li></ul>
    15. 15. How to Tell a Story Visually Summary <ul><li>Find out who the Audience is </li></ul><ul><li>Determine the Message </li></ul><ul><li>You are telling a Story, not documenting an event </li></ul>
    16. 16. Example http://www.facebook.com/home.php?#!/iowastateuniversityextension
    17. 17. Shooting Video
    18. 18. Don’t be afraid to “get the shot” <ul><li>Go outside of your comfort zone </li></ul><ul><li>Step into the story – don’t watch it unfold </li></ul>
    19. 19. Shoot a variety of shots <ul><li>Wide </li></ul><ul><ul><li>Establish the events </li></ul></ul><ul><li>Medium </li></ul><ul><ul><li>More engaging </li></ul></ul><ul><li>Close up </li></ul><ul><ul><li>Show the details </li></ul></ul>
    20. 20. Wide Shot <ul><li>Establish the event </li></ul>
    21. 21. Medium Shot <ul><li>Engage the viewer in the event </li></ul>
    22. 22. Close-Up Shot <ul><li>Show the details </li></ul>
    23. 23. Camera Placement <ul><li>Medium shot </li></ul>
    24. 24. Camera Placement <ul><li>Medium shot </li></ul>
    25. 25. Camera Placement <ul><li>Close-Up shot </li></ul>
    26. 26. Camera Placement <ul><li>Close-Up shot </li></ul>
    27. 27. 180 Degree Rule <ul><li>Also called Axis of Action </li></ul><ul><li>Helps the viewer stay oriented </li></ul>
    28. 28. 180 Degree Rule <ul><li>Medium shot </li></ul>
    29. 29. 180 Degree Rule <ul><li>Close-Up shot </li></ul>
    30. 30. Wide, Medium and Close-Up <ul><li>Example </li></ul>
    31. 31. Wide, Medium and Close-Up <ul><li>Used for montage of event </li></ul><ul><li>Using a variety of shots is a good way to keep the viewer engaged </li></ul>
    32. 32. Get at the Eye level of subjects <ul><li>Viewer identifies with subject through eye level </li></ul><ul><li>Often Youth are shot from Adult perspective </li></ul><ul><li>Use angles appropriately </li></ul>
    33. 33. Get at the Eye level of subjects
    34. 34. Get at the Eye level of subjects
    35. 35. Youth Eye Level
    36. 36. Youth Eye Level <ul><li>Example: </li></ul>
    37. 37. Composition <ul><li>Compose each shot </li></ul>vs
    38. 38. Composition <ul><li>Story within composition </li></ul>
    39. 39. Composition <ul><li>Story within composition </li></ul>
    40. 40. Composition <ul><li>Rule of thirds </li></ul>
    41. 41. Composition <ul><li>Rule of thirds </li></ul>
    42. 42. Composition <ul><li>Rule of thirds </li></ul>
    43. 43. Composition <ul><li>Rule of thirds </li></ul>
    44. 44. Composition <ul><li>Rule of thirds </li></ul>
    45. 45. Composition <ul><li>Example: </li></ul>
    46. 46. Composition <ul><li>Leading looks </li></ul>
    47. 47. Composition <ul><li>Leading looks </li></ul>
    48. 48. Composition <ul><li>Leading looks </li></ul>
    49. 49. Composition <ul><li>Leading looks </li></ul>
    50. 50. Composition <ul><li>Leading looks </li></ul>
    51. 51. Composition <ul><li>Leading looks </li></ul>
    52. 52. Composition <ul><li>Leading looks </li></ul>
    53. 53. Composition <ul><li>Leading looks </li></ul>
    54. 54. Composition <ul><li>Leading looks </li></ul>
    55. 55. Composition <ul><li>Leading looks </li></ul>
    56. 56. Composition <ul><li>Leading looks </li></ul>
    57. 57. Shot composition <ul><li>Framing </li></ul><ul><li>Lead space </li></ul><ul><li>- Add space to leading </li></ul><ul><li> look! </li></ul>
    58. 58. Shot composition <ul><li>Framing </li></ul><ul><li>Lead space </li></ul><ul><li> - Don’t use too much! </li></ul>
    59. 59. Shot composition <ul><li>Framing </li></ul><ul><li>Lead space </li></ul><ul><li>*Balanced </li></ul>
    60. 60. Composition <ul><li>Framing </li></ul><ul><li>Head room </li></ul><ul><li>- Too Much! </li></ul>
    61. 61. Composition <ul><li>Framing </li></ul><ul><li>Head room </li></ul><ul><li>- Too little </li></ul>
    62. 62. Composition <ul><li>Framing </li></ul><ul><li>Head room </li></ul><ul><li>*Balanced </li></ul>
    63. 63. Be in front of the action <ul><li>Shoot faces, not the backs of heads </li></ul><ul><li>Only use if you are emphasizing what is ahead of the subject </li></ul>
    64. 64. Lighting <ul><li>Make sure the lighting is balanced </li></ul><ul><ul><li>Don’t shoot in low light areas </li></ul></ul><ul><ul><li>Favor a darker background </li></ul></ul>
    65. 65. Lighting vs Too hot Balanced
    66. 66. Lighting vs Too hot Balanced
    67. 67. Background <ul><li>Background should not distract from the subject </li></ul><ul><li>Too bright </li></ul><ul><li>Moving images </li></ul><ul><li>Distracting elements (people walking, etc.) </li></ul>
    68. 68. Background vs Bad Bad
    69. 69. Background vs Bad Good
    70. 70. Shot as story <ul><li>Have a beginning, middle and an end in the shot </li></ul><ul><li>Information – camera move - information </li></ul>
    71. 71. Shot as story <ul><li>Example </li></ul>
    72. 72. Zoom <ul><li>Use the zoom appropriately – don’t over-use </li></ul><ul><li>On Flip – do not use the zoom at all </li></ul><ul><li>A zoom is done for a shot – not because of distance </li></ul>
    73. 73. Use a Tripod <ul><li>Purchase a tripod </li></ul><ul><li>It should be a choice between hand held or tripod </li></ul>
    74. 74. Audio <ul><li>Be aware of background noise when recording audio </li></ul><ul><li>On the Flip – mic is on the camera </li></ul><ul><ul><li>Record as close to the person as you can </li></ul></ul>
    75. 75. Point of View <ul><li>Point of view of video - - first person/narrative - interview driven </li></ul><ul><li>Your Role as a video recorder – are you in it? </li></ul>
    76. 76. Did I Tell a Story? <ul><li>Shots add up to story </li></ul><ul><li>Have you captured all of the elements </li></ul><ul><li>Video - Interviews </li></ul><ul><li>Coverage </li></ul><ul><li>Complete story </li></ul>
    77. 77. Shoot Some Footage
    78. 78. Editing with Windows Movie Maker
    79. 79. Windows Movie Maker <ul><li>Download newest edition </li></ul><ul><li>http://windowslive.com/desktop/moviemaker </li></ul><ul><li>Watch Tutorial </li></ul>
    80. 80. Windows Movie Maker <ul><li>How to Import from the Flip </li></ul><ul><li>How to Edit the Footage </li></ul><ul><ul><li>Open WMM </li></ul></ul><ul><ul><li>Save the Project </li></ul></ul><ul><ul><li>Project Settings (16:9) </li></ul></ul><ul><ul><li>Import Clips </li></ul></ul><ul><ul><li>Import Intro and Outro </li></ul></ul>
    81. 81. Windows Movie Maker <ul><li>How to Edit the Footage </li></ul><ul><ul><li>Moving Clips Around </li></ul></ul><ul><ul><li>Trimming Clips </li></ul></ul><ul><ul><li>Adding Transitions </li></ul></ul><ul><ul><li>Adding Royalty Free Music </li></ul></ul><ul><ul><li>Export Your Video (1280x720) </li></ul></ul>
    82. 82. DEMONSTRATION
    83. 83. Summary <ul><li>Find out who the Audience is </li></ul><ul><li>Who are they? </li></ul>
    84. 84. Summary <ul><li>Find out what the message is </li></ul><ul><li>What are you trying to tell your audience? </li></ul>
    85. 85. Summary <ul><li>Ask yourself, did I tell a story? </li></ul>
    86. 86. Contact <ul><li>Jed Findlay : Video Producer </li></ul><ul><li>Phone : 515 294 7858 </li></ul><ul><li>Email : jfindlay@iastate.edu </li></ul>
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