Video: Shooting and Editing

Video: Shooting & Editing Jed Findlay

http://www.extension.iastate.edu/it/content

Outline
Learning How to tell a story visually
Knowing the Audience and the Message of a story
Understanding differences between Telling a Story and Documenting an event

Outline
Shooting Video
Composition
Lighting
General advice

Outline
Editing Video using Windows Movie Maker
Download and watch Tutorial
Import, Edit and Export

How to Tell a Story Visually
Knowing your audience
Determining the message
Deciding on a tone
Choosing to tell story not show

Audience
WHO – Who are they? What do we know about them? What do we want them to think and do?

Audience
WHY DO I NEED TO KNOW THIS – This sets up the tone – tailors the message to them – connects message to your audience. Stay away from the kitchen sink – trying to reach everyone.

Audience
HOW DO I APPLY THIS – Age appropriate language – pacing – style – delivery – music – form – colors

Determining the Message
What is the purpose?
What are the outcomes / call to action?
What will the audience think, know, feel, and do as a result?

Why do I need to know the message?
Knowing the message, tells you what details you need to capture
Knowing the message determines how you capture those details (form)

How to take that and apply it
Looking for the moments that illustrate that message.
Using appropriate techniques to capture the subject / moment

You are telling a story – NOT documenting an event!
A camera is a tool for selective vision – you decide what the viewer will see.

Wedding Analogy
One shot of Ceremony
Video showing pieces of a story

How to Tell a Story Visually Summary
Find out who the Audience is
Determine the Message
You are telling a Story, not documenting an event

Example http://www.facebook.com/home.php?#!/iowastateuniversityextension

Shooting Video

Don’t be afraid to “get the shot”
Go outside of your comfort zone
Step into the story – don’t watch it unfold

Shoot a variety of shots
Wide
Establish the events
Medium
More engaging
Close up
Show the details

Wide Shot
Establish the event

Medium Shot
Engage the viewer in the event

Close-Up Shot
Show the details

Camera Placement
Medium shot

Camera Placement
Close-Up shot

180 Degree Rule
Also called Axis of Action
Helps the viewer stay oriented

180 Degree Rule
Medium shot

180 Degree Rule
Close-Up shot

Wide, Medium and Close-Up
Example

Wide, Medium and Close-Up
Used for montage of event
Using a variety of shots is a good way to keep the viewer engaged

Get at the Eye level of subjects
Viewer identifies with subject through eye level
Often Youth are shot from Adult perspective
Use angles appropriately

Get at the Eye level of subjects

Youth Eye Level

Youth Eye Level
Example:

Composition
Compose each shot
vs

Composition
Story within composition

Composition
Rule of thirds

Composition
Example:

Composition
Leading looks

Shot composition
Framing
Lead space
- Add space to leading
look!

Shot composition
Framing
Lead space
- Don’t use too much!

Shot composition
Framing
Lead space
*Balanced

Composition
Framing
Head room
- Too Much!

Composition
Framing
Head room
- Too little

Composition
Framing
Head room
*Balanced

Be in front of the action
Shoot faces, not the backs of heads
Only use if you are emphasizing what is ahead of the subject

Lighting
Make sure the lighting is balanced
Don’t shoot in low light areas
Favor a darker background

Lighting vs Too hot Balanced

Background
Background should not distract from the subject
Too bright
Moving images
Distracting elements (people walking, etc.)

Background vs Bad Bad

Background vs Bad Good

Shot as story
Have a beginning, middle and an end in the shot
Information – camera move - information

Shot as story
Example

Zoom
Use the zoom appropriately – don’t over-use
On Flip – do not use the zoom at all
A zoom is done for a shot – not because of distance

Use a Tripod
Purchase a tripod
It should be a choice between hand held or tripod

Audio
Be aware of background noise when recording audio
On the Flip – mic is on the camera
Record as close to the person as you can

Point of View
Point of view of video - - first person/narrative - interview driven
Your Role as a video recorder – are you in it?

Did I Tell a Story?
Shots add up to story
Have you captured all of the elements
Video - Interviews
Coverage
Complete story

Shoot Some Footage

Editing with Windows Movie Maker

Windows Movie Maker
Download newest edition
http://windowslive.com/desktop/moviemaker
Watch Tutorial

Windows Movie Maker
How to Import from the Flip
How to Edit the Footage
Open WMM
Save the Project
Project Settings (16:9)
Import Clips
Import Intro and Outro

Windows Movie Maker
How to Edit the Footage
Moving Clips Around
Trimming Clips
Adding Transitions
Adding Royalty Free Music
Export Your Video (1280x720)

DEMONSTRATION

Summary
Find out who the Audience is
Who are they?

Summary
Find out what the message is
What are you trying to tell your audience?

Summary
Ask yourself, did I tell a story?

Contact
Jed Findlay : Video Producer
Phone : 515 294 7858
Email : jfindlay@iastate.edu

Video: Shooting and Editing

by Jed Findlay

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