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How to Tell a Story     Visually      Jed Findlay
How to tell a story visually•   Knowing your audience•   Determining the message•   Deciding on a form•   Pre, Production ...
Audience• WHO – Who are they? What do we  know about them? What do we want  them to think and do?
Audience• HOW DO I APPLY THIS – Length of  film - Age appropriate language –  pacing – style – delivery – music – form  – ...
Determining the Message• What is the purpose?• What are the outcomes / call to action?• What will the audience think, know...
Choosing a Form• Documentary• Short Film• Abstract
Documentary•   Narrator•   Interviews•   What is your role as the filmmaker?•   Watch
Short Film• Script• Characters• Watch
Abstract• Music video• Art piece• Watch
PRE-PRODUCTION• Write out a script!!!  – Regardless of form• Scout locations  – Audio concerns
PRE-PRODUCTION• Check equipment  – Charge batteries• Make a checklist  – Equipment  – Script
PRODUCTION• Be thorough  – Re-shoot if you are unsure• Remember Message and Audience
PRODUCTION• Be aware of AUDIO!!!!!!!!• Be aware of BACKGROUND!!!!!!!!
PRODUCTION• PROTECT YOUR FOOTAGE!!!!
POST-PRODUCTION• Transfer the footage  – Immediately back it up on a separate drive  – Steps are different for each editin...
POST-PRODUCTION• SAVE SAVE SAVE• Edit a rough cut  – Don’t sweat the details yet  – Find the entire story
POST-PRODUCTION•   Watch your audio levels•   Balance music and natural sounds•   Color time your shots•   Watch – re-watc...
POST-PRODUCTION• Export a full HD version• Export more compressed versions for  uploading• SAVE SAVE SAVE
Technical Tips
Shoot a variety of shots • Wide   – Establish the events • Medium   – More engaging • Close up   – Show the details
Wide Shot • Establish the event
Medium Shot • Engage the viewer in the event
Close-Up Shot • Show the details
Camera Placement • Medium shot
Camera Placement • Close-Up shot
Get at the Eye level of subjects • Viewer identifies with subject through   eye level • Often Youth are shot from Adult   ...
Get at the Eye level of subjects
Youth Eye Level
Composition • Compose each shot                 vs
Composition • Story within composition
Composition • Leading looks
Composition • Leading looks
Composition • Leading looks
Composition • Leading looks
Composition • Leading looks
Shot composition• Framing Lead space
Shot composition• Framing Lead space
Shot composition• Framing Lead space
Composition• Framing Head room
Composition• Framing Head room
Composition• Framing Head room
Be in front of the action • Shoot faces, not the backs of heads • Only use if you are emphasizing what is   ahead of the s...
Lighting • Make sure the lighting is balanced • Use reflectors or white boards • Use lights
Lighting                vs      Too hot        Balanced
Background • Background should not distract from the   subject • Too bright • Moving images • Distracting people (picking ...
Background             vs      Bad         Bad
Background             vs      Bad         Good
Zoom• Use the zoom appropriately – don’t  over-use• A zoom is done for a shot – not  because of distance
Use a Tripod • Purchase a tripod • It should be a choice   between hand held   or tripod
Summary•   Find out who the Audience is•   Determine your message•   Decide on a form•   Pre, Production and Post
Questions            Jed Findlay       jfindlay@iastate.edu
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How to Tell a Story Visually (Litchfield)

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  • inspiring – awareness – informative – getting involved – time sensitive
  • inspiring – awareness – informative – getting involved – time sensitive
  • inspiring – awareness – informative – getting involved – time sensitive
  • inspiring – awareness – informative – getting involved – time sensitive
  • inspiring – awareness – informative – getting involved – time sensitive
  • inspiring – awareness – informative – getting involved – time sensitive
  • inspiring – awareness – informative – getting involved – time sensitive
  • inspiring – awareness – informative – getting involved – time sensitive
  • inspiring – awareness – informative – getting involved – time sensitive
  • inspiring – awareness – informative – getting involved – time sensitive
  • inspiring – awareness – informative – getting involved – time sensitive
  • inspiring – awareness – informative – getting involved – time sensitive
  • inspiring – awareness – informative – getting involved – time sensitive
  • inspiring – awareness – informative – getting involved – time sensitive
  • inspiring – awareness – informative – getting involved – time sensitive
  • Wide shot – you are establishing the environment where the events of your story will be taking place. This will help the audience orientate themselves within the story. Medium shot – engages the viewer to the characters of the story – shows who the story will be focusing on. Close-up shot – Shows the details of the story – pieces that make of the story elements.
  • I wanted to orientate the 4-H TV youth in the building at the fairgrounds. The story is not centered on the building, so I did not need a large establishing shot. This scene is just about one youth teach another how to use the camera.
  • The medium shot is not that different from the wide, but it does focus the viewer specifically on our two youths and what they are discussing.
  • The close up is simply the detail of what they are talking about. Notice, the camera is about as large as they were in the medium shot. A wider shot over the youths shoulder would not have illustrated that the camera is what they are discussing – that detail would have been lost in all of the information of the wider image.
  • Side by side.
  • The should in the right hand corner helps orientate the viewer.
  • Transcript of "How to Tell a Story Visually (Litchfield)"

    1. 1. How to Tell a Story Visually Jed Findlay
    2. 2. How to tell a story visually• Knowing your audience• Determining the message• Deciding on a form• Pre, Production and Post• Technical tips
    3. 3. Audience• WHO – Who are they? What do we know about them? What do we want them to think and do?
    4. 4. Audience• HOW DO I APPLY THIS – Length of film - Age appropriate language – pacing – style – delivery – music – form – colors
    5. 5. Determining the Message• What is the purpose?• What are the outcomes / call to action?• What will the audience think, know, feel, and do as a result?
    6. 6. Choosing a Form• Documentary• Short Film• Abstract
    7. 7. Documentary• Narrator• Interviews• What is your role as the filmmaker?• Watch
    8. 8. Short Film• Script• Characters• Watch
    9. 9. Abstract• Music video• Art piece• Watch
    10. 10. PRE-PRODUCTION• Write out a script!!! – Regardless of form• Scout locations – Audio concerns
    11. 11. PRE-PRODUCTION• Check equipment – Charge batteries• Make a checklist – Equipment – Script
    12. 12. PRODUCTION• Be thorough – Re-shoot if you are unsure• Remember Message and Audience
    13. 13. PRODUCTION• Be aware of AUDIO!!!!!!!!• Be aware of BACKGROUND!!!!!!!!
    14. 14. PRODUCTION• PROTECT YOUR FOOTAGE!!!!
    15. 15. POST-PRODUCTION• Transfer the footage – Immediately back it up on a separate drive – Steps are different for each editing software – Label folders appropriately
    16. 16. POST-PRODUCTION• SAVE SAVE SAVE• Edit a rough cut – Don’t sweat the details yet – Find the entire story
    17. 17. POST-PRODUCTION• Watch your audio levels• Balance music and natural sounds• Color time your shots• Watch – re-watch.. And watch again
    18. 18. POST-PRODUCTION• Export a full HD version• Export more compressed versions for uploading• SAVE SAVE SAVE
    19. 19. Technical Tips
    20. 20. Shoot a variety of shots • Wide – Establish the events • Medium – More engaging • Close up – Show the details
    21. 21. Wide Shot • Establish the event
    22. 22. Medium Shot • Engage the viewer in the event
    23. 23. Close-Up Shot • Show the details
    24. 24. Camera Placement • Medium shot
    25. 25. Camera Placement • Close-Up shot
    26. 26. Get at the Eye level of subjects • Viewer identifies with subject through eye level • Often Youth are shot from Adult perspective • Use angles appropriately
    27. 27. Get at the Eye level of subjects
    28. 28. Youth Eye Level
    29. 29. Composition • Compose each shot vs
    30. 30. Composition • Story within composition
    31. 31. Composition • Leading looks
    32. 32. Composition • Leading looks
    33. 33. Composition • Leading looks
    34. 34. Composition • Leading looks
    35. 35. Composition • Leading looks
    36. 36. Shot composition• Framing Lead space
    37. 37. Shot composition• Framing Lead space
    38. 38. Shot composition• Framing Lead space
    39. 39. Composition• Framing Head room
    40. 40. Composition• Framing Head room
    41. 41. Composition• Framing Head room
    42. 42. Be in front of the action • Shoot faces, not the backs of heads • Only use if you are emphasizing what is ahead of the subject
    43. 43. Lighting • Make sure the lighting is balanced • Use reflectors or white boards • Use lights
    44. 44. Lighting vs Too hot Balanced
    45. 45. Background • Background should not distract from the subject • Too bright • Moving images • Distracting people (picking nose)
    46. 46. Background vs Bad Bad
    47. 47. Background vs Bad Good
    48. 48. Zoom• Use the zoom appropriately – don’t over-use• A zoom is done for a shot – not because of distance
    49. 49. Use a Tripod • Purchase a tripod • It should be a choice between hand held or tripod
    50. 50. Summary• Find out who the Audience is• Determine your message• Decide on a form• Pre, Production and Post
    51. 51. Questions Jed Findlay jfindlay@iastate.edu
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