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The Blink Factor

by President, Founder at Shikatani Lacroix on Apr 12, 2010

  • 1,520 views

With the growth of brands and the complexity of choice facing consumers, brands are challenged to effectively stand out and engage customers in the split- second it takes to make a buying decision. ...

With the growth of brands and the complexity of choice facing consumers, brands are challenged to effectively stand out and engage customers in the split- second it takes to make a buying decision. The Blink Factor is a process of better understanding how consumers connect with brands and which elements of your package design should be better leveraged.
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The Blink Factor The Blink Factor Document Transcript