“What you see is not always what you get.” Truer words were never spoken when it comes to managing expectations for printed material. This toolkit identifies the biggest challenges in print production to help you navigate the complex world of print.
Challenge #1 Colour: CYMK vs. RGB vs. Pantone
Challenge #2 Printing methods: Offset vs. Gravure vs. Flexo
Challenge #3 Substrate
Challenge #4 Dot gain