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Why open innovation offers opportunities for startups

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Big corporations have no choices : they must open up their innovation process to startups. Startups can count on new opportunities. If a risk exists to be stolen one's ideas, some careful practices …

Big corporations have no choices : they must open up their innovation process to startups. Startups can count on new opportunities. If a risk exists to be stolen one's ideas, some careful practices help to reduce it as much as possible.

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  • Marseille MET3 Conference presentation. 2nd April 2012.
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  • 1. Jean-Yves Huwart Global Enterprise Key success factors forbetter technology transfer Marseille, April 2nd 2012
  • 2. Table of contents1. Open innnovation is not new2. Why open innovation with startups is becoming critical for bigger companies3. Sharing without the stress to be stolen
  • 3. 1. Open innovation is not new
  • 4. Decades long, innovation was a locked in processSource : Wikimedia
  • 5. Openness in the innovation system appeared with the trading of patents/IPThe Patents Office in Washington DC
  • 6. Later, companies and universities joinedforces to conduct research programs
  • 7. Science Parks and clusters then surfaced
  • 8. Nowadays, innovation is shiftingoutwards, especially to Tier 1 suppliers Amazon, Nintendo or Apple, a.o., are major customers of the Taïwanese group Foxconn (Original design manufacturers)
  • 9. Industrial companies outsourceinnovation to sub-system manufacturers Spirit is a Tier 1 supplier of Boeing, which develops and delivers the forward fuselage of the B 787
  • 10. Innovation migrates to businesspartnerships with smaller players Example : Procter & Gamble
  • 11. Enterprise 2.0 widens open innovation dynamics to new contributors
  • 12. 2. Why open innovation withstartups is becoming critical forbigger companies
  • 13. Shortening of the innovation cycles
  • 14. A rising complexity
  • 15. No clear correlation between level of R&Dspendings and innovation impact
  • 16. Free global information andcommunication tools
  • 17. A much higher unpredictability whichincreases organisation’s fragility
  • 18. So, bigger companies need moreagility through partnering with startups
  • 19. 3. Sharing innovation without the stress to be stolen
  • 20. Pick up what’s criticaland open for the rest
  • 21. Define the sharing menu and conditions before filling in the plates
  • 22. Build trust based human relationships
  • 23. “Born big” or build your global innovation footprint from scratch
  • 24. Put innovation closer to customers and marketsFlickr : Village at Sandhill
  • 25. Protection comes from speedFlickr Aden29
  • 26. Build platfom approachesJim Whitehurst, CEO Red Hat
  • 27. Thank You ! Intrapreneurship Open Innovation Coworking Ecosystem Strategy Jean-Yves Huwart Global Enterprise Twitter : @JeanYves www.global-enterprise.bizhttp://www.slideshare.net/Jeanyveshuw art