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What is  a global corporation?
  « It’s not the strongest of the species that survives, nor the most intelligent… It is the one that is the most adaptabl...
Presentation in three part: 1. Corporation in the 2Oth century  2. A transforming world  3. Corporation in the 21st century
1. Corporation in  the 20 th  century
  Taylorist organization of labour
Management focused on efficiency …
… and cost reduction
Organigram  in  pyramid shape
Management by command and control
Silos…
Weak flow of information
Internal mistrust
The burden of the legacy
Unmotivated employees
Pressurized executives
Loyalty loss
Talent price’s inflation
Innovation ?
A closed door process
Scientists and researchers exclusive responsability
Untapped internal creativity
Outward….
Locked intellectual property, image control
One way external communication
Partners stuck in client/supplier relationship
Mass marketing dominates
Clients considered as shoppers, no partners
Does this corporation pattern  work?
Yes !
World wealth has tripled between 1950 and 1998
This corporation pattern fits perfectly…
…  in a pretty predictable environment
Where the mainest competitors  are steady and well identified
In a world where anyone’s position is clearly established Ouest Est Tiers-monde
Where size is the first driver of power
This world isn’t any more
 
2. A transforming world
Landmarks are moving
Regions weight is changing
New economical powers have emmerged
Sectors loose their shield Aviation Energie Télécommunications Finance Transport
Trade is global
Technology is overall
Internet breaks barriers to entry
Fresh challengers have already dig their hole, like…
Low cost airlines
Online bankers
New economical models are rising
very fast !
Unexpected competitors can pop up anytime, from anywhere
And reshape  consumption codes
Like in the wine industry Australie France
In the music industry
In the pharmaceutical industry  Today, big generic drugs manufacturers  come from  India , du  Brazil ,  Thaïland ,  Israë...
Sales strategy are easily cloned
Product lifecycles shorten
Technologies are always more sophisticated
Planned innovation doesn’t guarantee breaktrough anymore
« We are experiencing an innovation crisis  ! » Pedro Lichtinger, Chairman Pfizer Europe (september 2008) Pharmaceutiques
Within 25 years, development costs for proprietary drugs have increased 15 times  1984  :  53 millions de US$   2009  :  8...
However, the number of new molecules annually put on the market decreased by 60%  Les sociétés bio tech sont à l’origine d...
Businesses can’t innovate alone anymore
Innovation is a collaborative process
All these changes  are deep and structural
They require methods and mindsets updates
3. Corporation in the 21 st  century
Globe Corp
Innovation is the number one priority
Foster individual creativity
Coordinate rather than command
Make innovation everybody’s business
How?
Promote personal and unformal interactions
Give anyone the opportunity to be a project owner
To give input and issue propositions
And be rewarded for it
No cutting edge innovation  without enjoying
Give meaning
Embrace openness
Multiply interactions opportunities
Within…
… implement  collaborative platforms
Outside…
Build and join clusters and networks
Welcome external contributions
Get embeded into peers projects
Use social networks and 2.0 (social internet)
Listen and interact with your communities
Look for talents and markets anywhere
Look beyond own sector
Consider disruptive innovation and create new needs
Explore and invent new markets
Set up a global vision
They did it :
 
And you ?
«  Our main competitor is someone with an idea !  » Procter & Gamble
Economic Think tank : - Rich web content production about the 21st century networked economy - Expertise building  - Meeti...
Contacts: www.globecorp.biz www.entrepriseglobale.biz   Jean-Yves Huwart economic journalist, globalization specialist, bo...
Pictures Sources Flickr cnmark (tunnel) Flickr ngari.norway  (fruitmarket) Flickr JR Guillaumin (goutte) Flickr boulouboul...
Flickr Sanyam (New Delhi metro) FlickrCPSauv12 (armée) Flickr Spark68 (changement orange) Flickr Jasperado  (assemblyline)...
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What's a 21st century global corporation ?

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The world economy is change. The model of the 20th century corporation need to be adapted toward a 21st century model: flat, connected, focused on innovation, collaborative, global.

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Transcript of "What's a 21st century global corporation ?"

  1. 1. What is a global corporation?
  2. 2.   « It’s not the strongest of the species that survives, nor the most intelligent… It is the one that is the most adaptable to change » Charles Darwin
  3. 3. Presentation in three part: 1. Corporation in the 2Oth century 2. A transforming world 3. Corporation in the 21st century
  4. 4. 1. Corporation in the 20 th century
  5. 5. Taylorist organization of labour
  6. 6. Management focused on efficiency …
  7. 7. … and cost reduction
  8. 8. Organigram in pyramid shape
  9. 9. Management by command and control
  10. 10. Silos…
  11. 11. Weak flow of information
  12. 12. Internal mistrust
  13. 13. The burden of the legacy
  14. 14. Unmotivated employees
  15. 15. Pressurized executives
  16. 16. Loyalty loss
  17. 17. Talent price’s inflation
  18. 18. Innovation ?
  19. 19. A closed door process
  20. 20. Scientists and researchers exclusive responsability
  21. 21. Untapped internal creativity
  22. 22. Outward….
  23. 23. Locked intellectual property, image control
  24. 24. One way external communication
  25. 25. Partners stuck in client/supplier relationship
  26. 26. Mass marketing dominates
  27. 27. Clients considered as shoppers, no partners
  28. 28. Does this corporation pattern work?
  29. 29. Yes !
  30. 30. World wealth has tripled between 1950 and 1998
  31. 31. This corporation pattern fits perfectly…
  32. 32. … in a pretty predictable environment
  33. 33. Where the mainest competitors are steady and well identified
  34. 34. In a world where anyone’s position is clearly established Ouest Est Tiers-monde
  35. 35. Where size is the first driver of power
  36. 36. This world isn’t any more
  37. 38. 2. A transforming world
  38. 39. Landmarks are moving
  39. 40. Regions weight is changing
  40. 41. New economical powers have emmerged
  41. 42. Sectors loose their shield Aviation Energie Télécommunications Finance Transport
  42. 43. Trade is global
  43. 44. Technology is overall
  44. 45. Internet breaks barriers to entry
  45. 46. Fresh challengers have already dig their hole, like…
  46. 47. Low cost airlines
  47. 48. Online bankers
  48. 49. New economical models are rising
  49. 50. very fast !
  50. 51. Unexpected competitors can pop up anytime, from anywhere
  51. 52. And reshape consumption codes
  52. 53. Like in the wine industry Australie France
  53. 54. In the music industry
  54. 55. In the pharmaceutical industry Today, big generic drugs manufacturers come from India , du Brazil , Thaïland , Israël , China , Romania …
  55. 56. Sales strategy are easily cloned
  56. 57. Product lifecycles shorten
  57. 58. Technologies are always more sophisticated
  58. 59. Planned innovation doesn’t guarantee breaktrough anymore
  59. 60. « We are experiencing an innovation crisis  ! » Pedro Lichtinger, Chairman Pfizer Europe (september 2008) Pharmaceutiques
  60. 61. Within 25 years, development costs for proprietary drugs have increased 15 times 1984 : 53 millions de US$ 2009 : 880 millions de US$
  61. 62. However, the number of new molecules annually put on the market decreased by 60% Les sociétés bio tech sont à l’origine de 70% des molécules approuvées, contre 40% en 2000
  62. 63. Businesses can’t innovate alone anymore
  63. 64. Innovation is a collaborative process
  64. 65. All these changes are deep and structural
  65. 66. They require methods and mindsets updates
  66. 67. 3. Corporation in the 21 st century
  67. 68. Globe Corp
  68. 69. Innovation is the number one priority
  69. 70. Foster individual creativity
  70. 71. Coordinate rather than command
  71. 72. Make innovation everybody’s business
  72. 73. How?
  73. 74. Promote personal and unformal interactions
  74. 75. Give anyone the opportunity to be a project owner
  75. 76. To give input and issue propositions
  76. 77. And be rewarded for it
  77. 78. No cutting edge innovation without enjoying
  78. 79. Give meaning
  79. 80. Embrace openness
  80. 81. Multiply interactions opportunities
  81. 82. Within…
  82. 83. … implement collaborative platforms
  83. 84. Outside…
  84. 85. Build and join clusters and networks
  85. 86. Welcome external contributions
  86. 87. Get embeded into peers projects
  87. 88. Use social networks and 2.0 (social internet)
  88. 89. Listen and interact with your communities
  89. 90. Look for talents and markets anywhere
  90. 91. Look beyond own sector
  91. 92. Consider disruptive innovation and create new needs
  92. 93. Explore and invent new markets
  93. 94. Set up a global vision
  94. 95. They did it :
  95. 97. And you ?
  96. 98. «  Our main competitor is someone with an idea !  » Procter & Gamble
  97. 99. Economic Think tank : - Rich web content production about the 21st century networked economy - Expertise building - Meeting moderation and animation - Speaker
  98. 100. Contacts: www.globecorp.biz www.entrepriseglobale.biz Jean-Yves Huwart economic journalist, globalization specialist, book author, blogger, speaker [email_address] mobile: +32 476 295 641 www.globecorp.biz www.entrepriseglobale.biz
  99. 101. Pictures Sources Flickr cnmark (tunnel) Flickr ngari.norway (fruitmarket) Flickr JR Guillaumin (goutte) Flickr boulouboulou (hauts-parleurs) Flickr Seattleclick Photography (heaume) Flickr Tariq’s fantasy world (ideabulb) Flickr toyota.forklifts (fournisseur) Flickr Andreasreufer (monks) Flickr Tactus68 (montgolfières) Flickr Emir.de.nelek (parapluies) Flickr Godefrylg (paris La défense) Flickr Imapix (rabot) Flickr Bayru (Ryanair) Flickr ChrisL_ak (blogs, wiki) Flickr Alicegop (xerox) Flickr Sarah the sunshine state (paiter) Flickr mie-pool.co.uk (peinture) Flickr Spotted drum (plage) Flickr Dickson220 (shelve) Flickr Jfravel (volley)
  100. 102. Flickr Sanyam (New Delhi metro) FlickrCPSauv12 (armée) Flickr Spark68 (changement orange) Flickr Jasperado (assemblyline) Flickr Miha Miha (yawn) Flickr Coconinoco (binocular) Flickr Intrepid Like (castel) Flickr *dans (Taïpeï) Flickr Herzogbr (paysager) Flickr Lalogo.fr (carré d’as) Flickr Sasigroup (carte monde déformée) Flickr G.e.o.r.g.e. (wal mart) Flickr w10 (assembly line) Flickr Mr.Tea (chat pub) Flickr Wine Princess44 (door) Flickr Manuel Zx 48k (crowd) Flickr Speed-picks (Easyjet) Flickr cs max025 (engrenage)

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