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What's a 21st century global corporation ?
 

What's a 21st century global corporation ?

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The world economy is change. The model of the 20th century corporation need to be adapted toward a 21st century model: flat, connected, focused on innovation, collaborative, global.

The world economy is change. The model of the 20th century corporation need to be adapted toward a 21st century model: flat, connected, focused on innovation, collaborative, global.

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    What's a 21st century global corporation ? What's a 21st century global corporation ? Presentation Transcript

    • What is a global corporation?
    •   « It’s not the strongest of the species that survives, nor the most intelligent… It is the one that is the most adaptable to change » Charles Darwin
    • Presentation in three part: 1. Corporation in the 2Oth century 2. A transforming world 3. Corporation in the 21st century
    • 1. Corporation in the 20 th century
    • Taylorist organization of labour
    • Management focused on efficiency …
    • … and cost reduction
    • Organigram in pyramid shape
    • Management by command and control
    • Silos…
    • Weak flow of information
    • Internal mistrust
    • The burden of the legacy
    • Unmotivated employees
    • Pressurized executives
    • Loyalty loss
    • Talent price’s inflation
    • Innovation ?
    • A closed door process
    • Scientists and researchers exclusive responsability
    • Untapped internal creativity
    • Outward….
    • Locked intellectual property, image control
    • One way external communication
    • Partners stuck in client/supplier relationship
    • Mass marketing dominates
    • Clients considered as shoppers, no partners
    • Does this corporation pattern work?
    • Yes !
    • World wealth has tripled between 1950 and 1998
    • This corporation pattern fits perfectly…
    • … in a pretty predictable environment
    • Where the mainest competitors are steady and well identified
    • In a world where anyone’s position is clearly established Ouest Est Tiers-monde
    • Where size is the first driver of power
    • This world isn’t any more
    •  
    • 2. A transforming world
    • Landmarks are moving
    • Regions weight is changing
    • New economical powers have emmerged
    • Sectors loose their shield Aviation Energie Télécommunications Finance Transport
    • Trade is global
    • Technology is overall
    • Internet breaks barriers to entry
    • Fresh challengers have already dig their hole, like…
    • Low cost airlines
    • Online bankers
    • New economical models are rising
    • very fast !
    • Unexpected competitors can pop up anytime, from anywhere
    • And reshape consumption codes
    • Like in the wine industry Australie France
    • In the music industry
    • In the pharmaceutical industry Today, big generic drugs manufacturers come from India , du Brazil , Thaïland , Israël , China , Romania …
    • Sales strategy are easily cloned
    • Product lifecycles shorten
    • Technologies are always more sophisticated
    • Planned innovation doesn’t guarantee breaktrough anymore
    • « We are experiencing an innovation crisis  ! » Pedro Lichtinger, Chairman Pfizer Europe (september 2008) Pharmaceutiques
    • Within 25 years, development costs for proprietary drugs have increased 15 times 1984 : 53 millions de US$ 2009 : 880 millions de US$
    • However, the number of new molecules annually put on the market decreased by 60% Les sociétés bio tech sont à l’origine de 70% des molécules approuvées, contre 40% en 2000
    • Businesses can’t innovate alone anymore
    • Innovation is a collaborative process
    • All these changes are deep and structural
    • They require methods and mindsets updates
    • 3. Corporation in the 21 st century
    • Globe Corp
    • Innovation is the number one priority
    • Foster individual creativity
    • Coordinate rather than command
    • Make innovation everybody’s business
    • How?
    • Promote personal and unformal interactions
    • Give anyone the opportunity to be a project owner
    • To give input and issue propositions
    • And be rewarded for it
    • No cutting edge innovation without enjoying
    • Give meaning
    • Embrace openness
    • Multiply interactions opportunities
    • Within…
    • … implement collaborative platforms
    • Outside…
    • Build and join clusters and networks
    • Welcome external contributions
    • Get embeded into peers projects
    • Use social networks and 2.0 (social internet)
    • Listen and interact with your communities
    • Look for talents and markets anywhere
    • Look beyond own sector
    • Consider disruptive innovation and create new needs
    • Explore and invent new markets
    • Set up a global vision
    • They did it :
    •  
    • And you ?
    • «  Our main competitor is someone with an idea !  » Procter & Gamble
    • Economic Think tank : - Rich web content production about the 21st century networked economy - Expertise building - Meeting moderation and animation - Speaker
    • Contacts: www.globecorp.biz www.entrepriseglobale.biz Jean-Yves Huwart economic journalist, globalization specialist, book author, blogger, speaker [email_address] mobile: +32 476 295 641 www.globecorp.biz www.entrepriseglobale.biz
    • Pictures Sources Flickr cnmark (tunnel) Flickr ngari.norway (fruitmarket) Flickr JR Guillaumin (goutte) Flickr boulouboulou (hauts-parleurs) Flickr Seattleclick Photography (heaume) Flickr Tariq’s fantasy world (ideabulb) Flickr toyota.forklifts (fournisseur) Flickr Andreasreufer (monks) Flickr Tactus68 (montgolfières) Flickr Emir.de.nelek (parapluies) Flickr Godefrylg (paris La défense) Flickr Imapix (rabot) Flickr Bayru (Ryanair) Flickr ChrisL_ak (blogs, wiki) Flickr Alicegop (xerox) Flickr Sarah the sunshine state (paiter) Flickr mie-pool.co.uk (peinture) Flickr Spotted drum (plage) Flickr Dickson220 (shelve) Flickr Jfravel (volley)
    • Flickr Sanyam (New Delhi metro) FlickrCPSauv12 (armée) Flickr Spark68 (changement orange) Flickr Jasperado (assemblyline) Flickr Miha Miha (yawn) Flickr Coconinoco (binocular) Flickr Intrepid Like (castel) Flickr *dans (Taïpeï) Flickr Herzogbr (paysager) Flickr Lalogo.fr (carré d’as) Flickr Sasigroup (carte monde déformée) Flickr G.e.o.r.g.e. (wal mart) Flickr w10 (assembly line) Flickr Mr.Tea (chat pub) Flickr Wine Princess44 (door) Flickr Manuel Zx 48k (crowd) Flickr Speed-picks (Easyjet) Flickr cs max025 (engrenage)