03 carolyn b. ockels   independent workforce ec crev
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03 carolyn b. ockels independent workforce ec crev






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  • Chart source: International Monetary Fund 2009
  • Chart source: US Department of Health and Human Services, 2009
  • Chart source: Coca Cola website. 2020 Vision project, November 2009
  • Chart source: Cisco
  • Chart source: Cisco

03 carolyn b. ockels   independent workforce ec crev 03 carolyn b. ockels independent workforce ec crev Presentation Transcript

  • The State of Independents Carolyn Ockels: Managing Partner Steve King: Partner
  • Independent Worker Study Background and Methodology
    • Emergent Research worked with MBO Partners & Rockbridge Associates to:
    • Conduct a study to:
      • Determine the number of independent workers in the U.S.
      • Understand their motivations for working independently
      • Profile the independent workforce, including their businesses/roles, industries, geography, demographics
    • Two surveys were conducted:
      • 1,144 screening surveys with residents of the U.S. of which the results were used to size the independent workforce (margin of error: +/-3%)
      • 601 surveys with independent workers to profile their motivations and characteristics (margin of error: +/-4%)
      • Data was weighted to reflect the demographics of the U.S.
    • Additionally, independent workers were profiled for more qualitative understanding of the independent’s mindset and motivations
    • Secondary research on global trends for independent workforce to understand how U.S. findings compare with global paradigm
  • Independent Workforce Large and Growing in the EU and U.S.
    • The EU has 32 million self-employed
      • 23 million freelancers
    • The U.S. has 30-35 million independent workers
      • 16 million work 15+ hours per week as independents
    • Trends driving growth of independent workforce are similar for U.S and Europe
    % of companies Source: Manpower U.S EU Use Contingents 55% 33% Consider Strategic 50% 23%
  • There are 16 Million Independent Workers in the U.S.
    • Our Definition:
      • Ages 21+
      • Work 15+ hours a week
    • Independent Job Status:
      • Freelancer
      • Contractor
      • Temp
      • Fixed Term Contract
      • On-call
      • Self-Employed
    Expert Workers Workers 70% 11,164,785 30% 4,762,155
  • Most Independent Workers Choose Independence
  • Why Do Independent Workers Like Being Independent?
  • Independent Workers are Satisfied With Their Work
    • .
  • 75% of Independent Workers Plan to Stay Independent
  • With Independence Comes Responsibility and Challenges
  • 28 Million Americans Anticipate Becoming Independent (over the next 24 months)
  • Our Forecast: Over 20 Million U.S. Independent Workers in 2013
    • The Global Shift to Independent Work is Structural
      • Companies want and need:
        • Workforce flexibility
        • Lower costs
      • Lack of satisfaction with traditional jobs
      • It’s cheaper and easier to become independent
      • Demographic and social shifts
        • Aging boomers, Gen Y, women, unretirement, work/life balance, localism, multi-generational housing, flexibility …
  • What This Means for Coworking
    • Increased demand for flexible workplaces
    • Coworking sites can solve challenges faced by independents by providing:
      • Business infrastructure
      • Training
      • Social environment
      • Business Networking & Collaboration