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03 carolyn b. ockels independent workforce ec crev

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  • Chart source: International Monetary Fund 2009
  • Chart source: US Department of Health and Human Services, 2009
  • Chart source: Coca Cola website. 2020 Vision project, November 2009
  • Chart source: Cisco
  • Chart source: Cisco
  • Transcript

    • 1. The State of Independents Carolyn Ockels: Managing Partner Steve King: Partner
    • 2. Independent Worker Study Background and Methodology
      • Emergent Research worked with MBO Partners & Rockbridge Associates to:
      • Conduct a study to:
        • Determine the number of independent workers in the U.S.
        • Understand their motivations for working independently
        • Profile the independent workforce, including their businesses/roles, industries, geography, demographics
      • Two surveys were conducted:
        • 1,144 screening surveys with residents of the U.S. of which the results were used to size the independent workforce (margin of error: +/-3%)
        • 601 surveys with independent workers to profile their motivations and characteristics (margin of error: +/-4%)
        • Data was weighted to reflect the demographics of the U.S.
      • Additionally, independent workers were profiled for more qualitative understanding of the independent’s mindset and motivations
      • Secondary research on global trends for independent workforce to understand how U.S. findings compare with global paradigm
    • 3. Independent Workforce Large and Growing in the EU and U.S.
      • The EU has 32 million self-employed
        • 23 million freelancers
      • The U.S. has 30-35 million independent workers
        • 16 million work 15+ hours per week as independents
      • Trends driving growth of independent workforce are similar for U.S and Europe
      % of companies Source: Manpower U.S EU Use Contingents 55% 33% Consider Strategic 50% 23%
    • 4. There are 16 Million Independent Workers in the U.S.
      • Our Definition:
        • Ages 21+
        • Work 15+ hours a week
      • Independent Job Status:
        • Freelancer
        • Contractor
        • Temp
        • Fixed Term Contract
        • On-call
        • Self-Employed
      Expert Workers Workers 70% 11,164,785 30% 4,762,155
    • 5. Most Independent Workers Choose Independence
    • 6. Why Do Independent Workers Like Being Independent?
    • 7. Independent Workers are Satisfied With Their Work
      • .
    • 8. 75% of Independent Workers Plan to Stay Independent
    • 9. With Independence Comes Responsibility and Challenges
    • 10. 28 Million Americans Anticipate Becoming Independent (over the next 24 months)
    • 11. Our Forecast: Over 20 Million U.S. Independent Workers in 2013
      • The Global Shift to Independent Work is Structural
        • Companies want and need:
          • Workforce flexibility
          • Lower costs
        • Lack of satisfaction with traditional jobs
        • It’s cheaper and easier to become independent
        • Demographic and social shifts
          • Aging boomers, Gen Y, women, unretirement, work/life balance, localism, multi-generational housing, flexibility …
    • 12. What This Means for Coworking
      • Increased demand for flexible workplaces
      • Coworking sites can solve challenges faced by independents by providing:
        • Business infrastructure
        • Training
        • Social environment
        • Business Networking & Collaboration

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