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Salem State PRSSA Social Branding & LinkedIn Presentation
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Salem State PRSSA Social Branding & LinkedIn Presentation

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I recently had the chance to return to my Alma Mater, Salem State University and chat with the PRSSA about the importance of personal, social branding and LinkedIn.

I recently had the chance to return to my Alma Mater, Salem State University and chat with the PRSSA about the importance of personal, social branding and LinkedIn.

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Salem State PRSSA Social Branding & LinkedIn Presentation Salem State PRSSA Social Branding & LinkedIn Presentation Presentation Transcript

  • SOCIAL BRANDING & PREPARING FOR THE REAL WORLD Jeannine O’Neil, ‘07 @Jeannine_ONeil jeannineoneil@gmail.com www.jeannineoneil.com
  • SOCIAL BRANDING CONTROLLING HOW OTHERS PERCEIVE YOU ONLINE THROUGH YOUR SOCIAL MEDIA ACCOUNTS.
  • YOU ARE IN CONTROL OF YOUR DESTINY. START BRANDING YOURSELF NOW
  • 5 Reasons You Should be Branding Yourself 1. Social media gives us a unique opportunity to market & brand yourself now more than ever. 2. You already are ahead of the workforce growing up with social media. 3. Businesses are just understanding the importance of social branding. 4. Businesses will be looking at your presence when you apply for jobs. 5. Position yourself: Think ahead - where is the economy headed? What can you do now that will give you a better position later?
  • PLAN OF ACTION
  • Plan of Action Facebook ◦ Option A - start using it is a networking tool. Clean it up. ◦ Option B - Delete, make private, go into hiding. People are going to share content with you/about you that is going to brand you. Control the situation. ◦ You need to be very careful because you never who who is seeing what information.
  • Plan of Action Twitter - Build thought leadership and develop connections. ◦ Start tweeting articles, sharing blog posts, class articles. ◦ Use LinkedIn News to curate content and learn about real world stories/how things are evolving. ◦ When tweeting, share your thought on each article. Just a few words and be smart with #Hashtags. ◦ Start following news sources, thought leaders, your influencers. Share their information and talk to them.
  • Plan of Action Blogging ◦ Try to update your blog once a week/every two weeks/once a month. ◦ Use assignments/projects as a source of information. ◦ Think about SEO and keywords. ◦ Share on all your accounts. Other accounts (Pinterest, Instagram, Vine, etc.) ◦ Change your name unless you want to be found and these accounts will help you 100%
  • Plan of Action LinkedIn ◦ Build/Update your LinkedIn account now. ◦ Get the basics updated. ◦ Make SEO, keyword friendly. “If I was a business looking for potential employees what would I be looking for?” ◦ Upload course material, projects, assignments, presentations, share articles. ◦ Start connecting with businesses, follow groups and influencers, have conversations with them, build your network. ◦ Reach out for informational interviews. ◦ Once you set up your account spend at least 1 hour/week with your account. Cleaning it up, connecting with others, reading articles etc.
  • Prepare yourself for the real world. ◦ LinkedIn is a living resume. ◦ Include as much information as you can. ◦ This is the place for your overflow of information that doesn’t fit on your one page resume/cover letter. ◦ Build it now and it will help you with your capstone class. ◦ This will save you time from having to create it all at later.
  • Prepare yourself for the real world. ◦ Start planting the seed now. ◦ Create & share content on your social media accounts and develop your thought leadership status. ◦ Connect with others and build relationships now. ◦ Look for positions, internships, organizations to connect and talk with now.
  • A great resource for setting up your LinkedIn account Section 3 http://www.makeuseof.com/pages/learn -linkedin-how-to-build-your-living- resume
  • Updating Your LinkedIn Profile 1.) Include your full name and image. Image should be a professional headshot. “A picture is worth a thousand words”
  • 2) Personalize your Headline. Students - Use “Aspiring [Your Profession] Seeking Internship” not “Student at [Your University]” Updating Your LinkedIn Profile
  • 15 o Value proposition – how do you provide value? o Target audience – whom do you provide value for and who will read this? o Unique selling point - what makes you different from others? o Keywords & SEO Updating Your LinkedIn Profile
  • 3) Contact Information • Website/Portfolio, social media accounts (professional) Updating Your LinkedIn Profile
  • 4) Write a great summary • Use keywords (think SEO). • This is your digital cover letter. Updating Your LinkedIn Profile
  • 5) Add Education & Work History o Be brief! o Short, short bullet points. o Add classes, projects, organizations, volunteer work, etc. Updating Your LinkedIn Profile
  • Use this link on your resume when you are submitting online. 6) Customize your LinkedIn URL Use your name not your company! Updating Your LinkedIn Profile
  • 7) Get Recommendations. Ask Professors and classmates to write recommendation each semester. Updating Your LinkedIn Profile
  • 22 Resources How to Build Your Living Resume LinkedIn Blog LinkedIn University Pages LinkedIn YouTube Channel HubSpot Mashable Social Media Examiner
  • QUESTIONS?
  • THANK YOU jeannineoneil@gmail.com www.jeannineoneil.com @Jeannine_ONeil