How to Promote Community Education Classes Using Social Media

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How to integrate social media in a classroom setting and to promote community education classes in a social media environment.

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How to Promote Community Education Classes Using Social Media

  1. 1. How to Promote Your Classes Using Social Media Jeannine O’Neil Owner JO Social Branding www.jeannineoneil.com @Jeannine_ONeil
  2. 2. What is Social Media?
  3. 3. What is Social Media? Any online technology that people use to share content, opinions, insights, experiences, perspectives & media. (Merriam Webster)
  4. 4. What is Social Media? REAL people. REAL interactions. REAL time.
  5. 5. Social Media is Content and Content is King The Social Media Machine runs on Content.
  6. 6. YOU Have CONTENT  Knowledge Blog  Facts/Case Studies/Stories Social Media  PowerPoint Presentations Slideshare/Blog/Website/ Social Media  Images/Infographics Social Media/Blog
  7. 7. What to do with your content Blog Social Media Content Media Email/ Newsletter
  8. 8. Infographic Example Graphic showing basic info in a visually appealing format. ▪ Easy on the eyes ▪ Quick and easy to read ▪ Provides value
  9. 9. Evolution of Social Media
  10. 10. Source: http://avalaunchmedia.com/history-of-social-media/Main.html
  11. 11. Evolution of Social Media • • • • E-mail Blogging Social Networks Social Media Apps
  12. 12. The Key Players - Defined Facebook is the Backyard Cookout of Social Media Twitter is the Newsroom of Social Media LinkedIn is the Networking/Cocktail Hour of Social Media
  13. 13. The Key Players - Defined YouTube is the TV of Social Media Foursquare is Business Directory/Phone Book of Social Media Instagram is the Photo Booth of Social Media.
  14. 14. The Key Players - Defined Wordpress is the Soapbox of Social Media Pinterest is the Inspiration Corkboard of Social Media
  15. 15. Benefits of Social Media In the Classroom ▪ Developing thought leadership. ▪ Ability to create more hands-on-learning opportunities. ▪ Allow instructors to create deep and long lasting relationships.
  16. 16. Benefits of Social Media In the Classroom ▪ Move beyond the classroom. ▪ Allows past student and potential repeat students to stay connected with your latest news and events.
  17. 17. How I Promote My Classes
  18. 18. Channels I Use To Promote My Classes Newsletter LinkedIn Blogging Instagram Facebook Foursquare Twitter Slideshare
  19. 19. My Process – Pre Class ▪ Develop content in PowerPoint ▪ Take pictures from content (Post on Facebook, Twitter, Website, Newsletter).
  20. 20. My Process – Pre Class ▪ Take pictures from content. (Post on Facebook, Twitter, Website, Newsletter).
  21. 21. My Process – Pre Class ▪ Week before class – post on Beverly, Salem Patch websites; promote on my social media. ▪ Send an email to class introducing and reminding them about the class, what to bring/expect, attach the syllabus and give instructions of what to do before class.
  22. 22. My Process – Day Of Class ▪ Before class – tag myself at class using Foursquare or Instagram, take a picture and share on my other accounts.
  23. 23. My Process – Day Of Class
  24. 24. My Process – Day Of Class
  25. 25. My Process – Day Of Class ▪ Tell students about Slideshare and newsletter and hand around the signup sheet. ▪ Take in any questions/conversations that take place as a future blog post.
  26. 26. My Process – After Class ▪ Clean up presentation (eliminate agenda, break slides, in class activities) & and post on Slideshare. ▪ Email class and send them Slideshare presentation link/follow up with any answered questions, additional materials.
  27. 27. My Process – After Class ▪ Write a blog post about topic discussed. Add Slideshare link & promote upcoming courses with link to my calendar. **Automatically posted to other Facebook Page, Twitter, LinkedIn accounts.
  28. 28. My Process – After Class ▪ Copy blog post and paste to Beverly & Salem Patch.
  29. 29. My Process – After Class ▪ Upload Slideshare on LinkedIn.
  30. 30. Social Media Tips
  31. 31. Facebook
  32. 32. Facebook ▪ Different Functions ▪ How to Write a Status Update ▪ How to Post a Picture ▪ How to Share a Link ▪ How to Tag a Person ▪ What are Groups?
  33. 33. Different Functions Video Sharing content Articles Images Talking with Friends Staying Connected Get the latest Business News Messaging Email Post on Walls Group Boards Invite to Events Play Games Graph Search – find others with similar Fan Pages interests, frien ds, etc. Keeping tabs on others Post Updates Share content from other social media platforms
  34. 34. Different Aspects ▪ Profile – Your Personal Account ▪ Page – Business Account ▪ Group – Online Networking Group/Forum that you opt-in to.
  35. 35. How to Write a Status Update What Who When Where Why
  36. 36. How to Upload a Photo/Video
  37. 37. How to Upload a Link
  38. 38. How to Tag a Photo
  39. 39. What Are Groups?
  40. 40. Facebook Groups Why Would I Participate? • Connect students in your classroom • Host a weekly discussion/question • Share news, events, articles, assignments, project keys, etc. • i.e. Chronicle is running a segment tonight about “topic” – try and catch it tonight…
  41. 41. Facebook Groups Why Would I Participate? Great way to: • Connect & unify the class • Make class more interactive • Develop class discussions through tools • Keep class on their toes 24/7 access.
  42. 42. How to Create a Group
  43. 43. How to Create a Group
  44. 44. How to Create a Group
  45. 45. How to Create a Group
  46. 46. How to use Facebook to Promote ▪ Share course registration link. ▪ Take picture of presentation and share as photo. ▪ Take a video and post about class with link.
  47. 47. How to use Facebook to Promote ▪ Share article Infographic. ▪ Post Slideshare link after class. ▪ Post Blog. ▪ Post Picture of class.
  48. 48. Twitter
  49. 49. Twitter ▪ What is Twitter/What is a Tweet ▪ How to Write a Tweet. ▪ How to Post a Picture. ▪ How to Share a Link? ▪ What are Hashtags and How Do I Use Them? ▪ How To Correspond with Others.
  50. 50. What Is Twitter?
  51. 51. Twitter – What Is It? Twitter is a social media information network and microblogging service that allows users to “tweet” messagesbased posts of up to 140 characters. Twitter’s mission is to create “a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting.” (twitter.com)
  52. 52. Twitter – Why Would I Use It? ▪ You can share: • Breaking News • School/Class Updates • Blog posts/website links/course registration links • Business-related media (photos, articles, videos) • Build relationships and communicate with students
  53. 53. What Is A Tweet?
  54. 54. What is a Tweet? Tweet is a short burst of information that share news or content. The limit is 140 characters so you have to be creative and brief in your messages.
  55. 55. Hashtags (#) 101
  56. 56. What is a Hashtag (#)? Hashtag - The # symbol is used to mark keywords or topics in a Tweet.
  57. 57. What is a Hashtag (#)? Hashtag - The # symbol is used to mark keywords or topics in a Tweet. • By marking a term/topic with a # it then becomes searchable on Twitter. • A way to track conversations surrounding a specific topic.
  58. 58. What is a Hashtag (#)? Hashtag - The # symbol is used to mark keywords or topics in a Tweet. • Hashtags are either chosen by an organization or are organically “grown” in the Twitter community. • Originally started on Twitter it has now been adopted by other social media platforms.
  59. 59. Hashtag/Tweet Example
  60. 60. Composing a Tweet
  61. 61. How to Tweet • Use @ + Twitter Handle to comment or “tag” someone • Use # + term to talk about a specific topic and join a conversation. • Add a photo, link, tag a location.
  62. 62. How to Tweet
  63. 63. How to Tweet
  64. 64. How to Tweet
  65. 65. How to Tweet
  66. 66. How To Post a Picture
  67. 67. How to Post a Picture
  68. 68. How to Post a Picture
  69. 69. How to Post a Picture
  70. 70. How To Post a Link
  71. 71. How to Shorten URLs
  72. 72. How to Post a Link
  73. 73. How to Post a Link
  74. 74. How to Post a Link
  75. 75. Content Source URL Shortener Tweet
  76. 76. Other URL Shortener Tools • You do not need an account to shorten your URL, however if you create an account with them you can track the analytics of each URL you have shortened.
  77. 77. Other URL Shortener Tools • Some allow for custom URLs so you can brand your own URLs rather than use the default provided. http://goo.gl/ http://ow.ly/url/shorten-url https://bitly.com/ http://tinyurl.com/ More info: http://sproutsocial.com/insights/2011/09/twitter-url-shorteners/
  78. 78. Corresponding With Others There are many ways that you can talk with others using Twitter.
  79. 79. Corresponding With Others – Reply Reply – directly respond to their tweet.
  80. 80. Corresponding With Others - Mention Mention them with an @ + their Twitter handle.
  81. 81. Corresponding With Others Direct Message (DM) Direct Message – send a hidden message that only they can see.
  82. 82. Corresponding With Others Direct Message (DM) Direct Message – send a hidden message that only they can see.
  83. 83. Corresponding With Others - Favorite Favorite (Star) their tweet.
  84. 84. Corresponding With Others - RT ReTweet (RT) something they posted to share with your followers.
  85. 85. Things to Think About When Posting to Social Media Find ways to create engagement: ▪ Images/video. ▪ Make it personal. ▪ Have enticing conversations. ▪ Time your posts. ▪ Infographics. ▪ Top tips / top lists.
  86. 86. Other Ideas
  87. 87. Other Ideas ▪ Post a weekly question for extra credit online. ▪ Weekly group discussion on Facebook. ▪ Posting answer keys or additional tools to help with projects. ▪ Sharing fun infographics with information about your upcoming class
  88. 88. Blogging
  89. 89. Blogging is Social Media It is the grandfather of current social media but plays well with the newbies. Use social media tools to promote your blog content? Facebook, LinkedIn, Twitter, Media…
  90. 90. Blogging Platforms Wordpress.com (Free) Wordpress.org (Paid) Blogger – owned by Google Tumblr Medium
  91. 91. Blog Post Basics
  92. 92. Title Categories Date Byline Featured Image Body
  93. 93. Hyperlinks Citation Sharing Icons
  94. 94. Tips for Writing Your Posts (Writing Formula) Intro I am going to tell you about this topic. 3 Key Points Here are 3 things that prove my point. Summarize “Therefore points 1, 2 & 3, verify the point I am trying to make”. Byline Custom text you use to promote website/courses/etc.
  95. 95. Slideshare
  96. 96. Once Upload Is Compete ▪ Use Course Description in your description. ▪ Make sure to use keywords for SEO. ▪ You can choose to leave the settings so individuals can download your presentation or set it to viewing only. ▪ Promote on social media.
  97. 97. Review
  98. 98. Review ▪ Content is King. ▪ You have the ability to share content through social media to unify your current students and attract others to taking your classes.
  99. 99. Review ▪ Make content quick and easy to consume: Use images, Infographics, slide snapshots, top lists, etc. ▪ Develop a class promotion strategy to repeat for each class and tweak as you feel necessary.
  100. 100. Thank You Jeannine O’Neil Owner JO Social Branding www.jeannineoneil.com @Jeannine_ONeil

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