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Blogging
Part 2
Jeannine O’Neil
Owner
www.jeannineoneil.com
@Jeannine_ONeil
What to Expect From This
Presentation
Once you have a blog, what happens next? How do you decide
what to write? Where do y...
What to Expect From This
Presentation
• Discuss the different phases of setting up a blog:
Conception, Implementation & Pr...
Planning Your Blog
Step 1:
Conception
Conception
• Choose a topic that:
• You are passionate about.
• Something you can commit to writing about on a consistent
...
Conception
• Choose a topic:
• Build a list of topics – May not get to everything but at least have
a running list of pote...
Conception
• What’s in a name? Is it:
•

Catchy?

•

Easy to remember?

•

Tied to the content of your blog?

• Do you hav...
Conception
• Find a host and/or buy a domain (depends on which
platform you use, you can get both).

• GoDaddy

• Typepad
...
Conception
• Think about the tone of your blog.
• Set up your theme and layout.
• Organized.
• Clean.

• Easy on the eyes....
Conception
• Guest Blogging – Allow or do for others.
• Advertising – Could you see advertisers being interested in
paying...
Step 2:
Implementation
More Resources
•
•
•
•

www.hubspot.com
www.chrisbrogan.com
www.jeffbullas.com
http://socialmediatoday.com/his
haman/15450...
To view
the rest of this
presentation…
http://jeannineoneil.com/store/
Interested In Learning More?

AND MORE!

http://jeannineoneil.com/store/
Sign Up for the
Social Eyes Newsletter

http://eepurl.com/Hlv-b
Thank You
Jeannine O’Neil
Owner
JO Social Branding

www.jeannineoneil.com
@Jeannine_ONeil
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Blogging Part 2

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Once you have a blog, what happens next? How do you decide what to write? Where do you get ideas? How do you find readers? Where do you syndicate your content -- and what does this mean?

• Discuss the different phases of setting up a blog: Conception, Implementation & Promotion
• Learn best practices for blogging.
• Discover how to attract readers to your blog.
• Learn how to promote your blog utilizing social media and email platforms.
• Syndicating your content

Published in: Social Media, Technology, Business
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Transcript of "Blogging Part 2"

  1. 1. Blogging Part 2 Jeannine O’Neil Owner www.jeannineoneil.com @Jeannine_ONeil
  2. 2. What to Expect From This Presentation Once you have a blog, what happens next? How do you decide what to write? Where do you get ideas? How do you find readers? Where do you syndicate your content & what does this mean?
  3. 3. What to Expect From This Presentation • Discuss the different phases of setting up a blog: Conception, Implementation & Promotion. • Learn best practices for blogging. • Discover how to attract readers to your blog. • Learn how to promote your blog utilizing social media and email platforms. • Syndicating your content.
  4. 4. Planning Your Blog
  5. 5. Step 1: Conception
  6. 6. Conception • Choose a topic that: • You are passionate about. • Something you can commit to writing about on a consistent basis. • Provides a lot of content and is newsworthy/interesting. • Broader topics/ideas are always better and easier to have too many topics rather than searching for items to discuss.
  7. 7. Conception • Choose a topic: • Build a list of topics – May not get to everything but at least have a running list of potential topics to go too. • Posting Schedule – how often will your write? • Develop an Editorial Calendar - Plan out posts, holidays, events, industry news, etc. It’s ok to reorg list - may never get to something, or if possible revisit later (news updates).
  8. 8. Conception • What’s in a name? Is it: • Catchy? • Easy to remember? • Tied to the content of your blog? • Do you have/need a tagline? • Develop a logo.
  9. 9. Conception • Find a host and/or buy a domain (depends on which platform you use, you can get both). • GoDaddy • Typepad • Wordpress • Tumblr etc. • Blogger • Medium • SquareSpace
  10. 10. Conception • Think about the tone of your blog. • Set up your theme and layout. • Organized. • Clean. • Easy on the eyes. • Develop a clean template/style that works with your content. • Choosing a style guide for consistency.
  11. 11. Conception • Guest Blogging – Allow or do for others. • Advertising – Could you see advertisers being interested in paying to advertise on your site? • Is there an opportunity to expand talk about other topics? Is the site flexible for this?
  12. 12. Step 2: Implementation
  13. 13. More Resources • • • • www.hubspot.com www.chrisbrogan.com www.jeffbullas.com http://socialmediatoday.com/his haman/1545026/how-to-blog
  14. 14. To view the rest of this presentation… http://jeannineoneil.com/store/
  15. 15. Interested In Learning More? AND MORE! http://jeannineoneil.com/store/
  16. 16. Sign Up for the Social Eyes Newsletter http://eepurl.com/Hlv-b
  17. 17. Thank You Jeannine O’Neil Owner JO Social Branding www.jeannineoneil.com @Jeannine_ONeil

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