Social Media Atlanta - SM Reputation Mgmt.

Becoming Big Brother Monitoring your reputation on Social Media Presented by Jeannine Kennedy Editor,

The Impact of Social Media
A study conducted by Nielson Wire in June, 2010 showed that social networking accounts for 22.7% of all online activity in the U.S. (Higher than gaming by more than 10%)
According to Twitter Blog, today there are more than 50 million tweets per day/with an average of 600 tweets per second. (In 2007 there was an average of 5,000 tweets per day.)

Social Media - Make it Personal
Start Strong: Twitter users w/bio have 8x the followers than those without.
Be interesting, show us your personality.
Be authentic. (Martha Stewart)
Build relationships/Build a strong following.
Cross promote in person when possible.
Engage and stay current.

Social Media - Making it Personal Common Mistakes
Using a generic or uninteresting bio.
Using a ghost tweeter/new kid or low level employee to manage profile.
Overfollowing – keep it manageable or you will lose the “social” aspect.
Do NOT Auto-DM or Auto Follow!

Social Media - Keep it Professional
Tweet with your brand in mind
Mind your manners
Be responsive
Link to online sites/blog posts/upload photos
Retweet often
Start a contest/poll/promotion, etc.
Ask & answer questions

Social Media - Keep it Professional Common Mistakes
Avoid providing TMI
Emotion is hard to convey
If you cannot make your point fully in 140 characters, then you need to write a blog post instead
Proceed with caution: written word can by easily misconstrued

Social Media Reputation Management
A study conducted by
the London School of Economics
found that a
2% reduction
in negative word of mouth
boosted sales growth by 1%.

Case Study #1: Comcast

Case Study #2 Ann Taylor Loft

Case Study #3: Southwest Airlines

Track your followers – block if not relevant.
Edit, Edit, Edit! You can’t “un-say” something.
Stay away from touchy subjects, politics, religion, racial comments, comments on sexual orientation, etc.
Be careful about quoting others.
Know that what you are saying is true
Set up Google alerts and monitor carefully.
Use the right tools.
Negative comments? Nip it in the bud!

Set Up Google Alerts for:
Company Name
Company URL
Your Name
Any possible derivatives of the above
Any possible description of your company, for example:
Stylish Planner + sucks
Stylish Planner + rocks

Other Tools:
Hootsuite – set up streams for keywords
Trackur – track keywords & multiple accounts
Facebook – set up notifications for comments and wall posts
Blog – change settings to moderate comments

Questions or Comments?
Tweet Me!
@StylishPlanner or @JeannineFAVOR
Email Me!
[email_address] or
[email_address]
Call me!
770-693-0806
I would love to hear from you!

Social Media Atlanta - SM Reputation Mgmt.

by JeannineKennedy on Nov 15, 2010

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Social Media Atlanta - SM Reputation Mgmt. — Presentation Transcript