Do you need a chief customer officer: 11 Questions
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Do you need a chief customer officer: 11 Questions

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Ask yourself these 11 questions to find out if you need a Chief Customer or Chief Experience Officer. From Jeanne Bliss, Author of the book, 'Chief Customer Officer:

Ask yourself these 11 questions to find out if you need a Chief Customer or Chief Experience Officer. From Jeanne Bliss, Author of the book, 'Chief Customer Officer:

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  • 1. Do you need a Chief Customer Officer? Find out: Answer 11 questions
  • 2. 1. There is someone in our company who clarifies what we are to accomplish with customers? YES there is   NO there is not
  • 3. 2. There is a clear process to drive alignment for what will be accomplished? YES there is   NO there is not
  • 4. 3. We have a roadmap for the customer work and know where progress will be measured? YES there is   NO there is not
  • 5. 4. Clear metrics exist for measuring progress which everyone agrees to use? YES there is   NO there is not
  • 6. 5. There Is Real Clarity of Everyone’s Roles and Responsibilities in Managing Customer Profitability YES there is   NO there is not
  • 7. 6. People readily participate and care about the customer work? YES there is   NO there is not
  • 8. 7. Appropriate Resources are allocated to impact those things most important to customers? YES there is   NO there is not
  • 9. 8. There is an understandable process for people to work together. YES there is   NO there is not
  • 10. 9. The customer objectives and work are considered attainable. YES there is   NO there is not
  • 11. 10. A process exists for marketing achievements to customers and internally. YES there is   NO there is not
  • 12. 11. Recognition and reward is wired to motivate customer work. YES there is   NO there is not
  • 13. More Resources
    • Chief Customer Officer
    • by Jeanne Bliss
    • www.customerbliss.com
    • [email_address]