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09 Price Signalling Dist

by JeanPinoteau on Jun 30, 2008

1,681 views

Interesting presentation on Price Signalling & other tactyics to avoid price wars

Interesting presentation on Price Signalling & other tactyics to avoid price wars

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09 Price Signalling Dist — Presentation Transcript

Pricing 2505 (Fall 2006) University of Aarhus School of Economics and Managment Anthony Dukes Competition Price Signaling Competition Price Signaling: Introductory Example • Tassimo • $169 • Rating: 4.5 Cups The Cadillac of single-serve coffee systems, Kraft's Tassimo is one of the most expensive machines on the market. But it also brews up one of the best cups of Joe and the most authentic espresso-based drinks. The latte rivals Starbucks, and the foam on the cappuccino is good until almost the last drop.