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X-Media Solutions Masterclass: Richard Stephenson (CEO Yudu Media)
X-Media Solutions Masterclass: Richard Stephenson (CEO Yudu Media)
X-Media Solutions Masterclass: Richard Stephenson (CEO Yudu Media)
X-Media Solutions Masterclass: Richard Stephenson (CEO Yudu Media)
X-Media Solutions Masterclass: Richard Stephenson (CEO Yudu Media)
X-Media Solutions Masterclass: Richard Stephenson (CEO Yudu Media)
X-Media Solutions Masterclass: Richard Stephenson (CEO Yudu Media)
X-Media Solutions Masterclass: Richard Stephenson (CEO Yudu Media)
X-Media Solutions Masterclass: Richard Stephenson (CEO Yudu Media)
X-Media Solutions Masterclass: Richard Stephenson (CEO Yudu Media)
X-Media Solutions Masterclass: Richard Stephenson (CEO Yudu Media)
X-Media Solutions Masterclass: Richard Stephenson (CEO Yudu Media)
X-Media Solutions Masterclass: Richard Stephenson (CEO Yudu Media)
X-Media Solutions Masterclass: Richard Stephenson (CEO Yudu Media)
X-Media Solutions Masterclass: Richard Stephenson (CEO Yudu Media)
X-Media Solutions Masterclass: Richard Stephenson (CEO Yudu Media)
X-Media Solutions Masterclass: Richard Stephenson (CEO Yudu Media)
X-Media Solutions Masterclass: Richard Stephenson (CEO Yudu Media)
X-Media Solutions Masterclass: Richard Stephenson (CEO Yudu Media)
X-Media Solutions Masterclass: Richard Stephenson (CEO Yudu Media)
X-Media Solutions Masterclass: Richard Stephenson (CEO Yudu Media)
X-Media Solutions Masterclass: Richard Stephenson (CEO Yudu Media)
X-Media Solutions Masterclass: Richard Stephenson (CEO Yudu Media)
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X-Media Solutions Masterclass: Richard Stephenson (CEO Yudu Media)

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  • 1. March 2014 UPLOAD/
 ENHANCE/
 PUBLISH YUDU Presentation- Market Position
  • 2. Outline of Presentation Introduction toYUDU The market from theYUDU viewpoint Competing Business Models and Monetisation Development Road Map
  • 3. Outline of Presentation Introduction to YUDU The market from theYUDU viewpoint Competing Business Models and Monetisation Development Road Map
  • 4. YUDU Overview
  • 5. The App environment builds communities, allows offline reading, greater integration with the device and in-App purchasing. The Browser solution requires no app installation and publications can be read immediately, but online. All Channel Delivery
  • 6. Overview of YUDU Publisher TheYUDU process starts from the PDF The decision on how much to enhance is the publisher’s choice The delivery into Apps or to the Browser is also the publisher’s choice
  • 7. Customer variety is aYUDU Strength Difference breeds Innovation • Associations • Corporates One body of code YUDU community benefits from diversity
  • 8. Outline of Presentation Introduction toYUDU The market from the YUDU viewpoint Competing Business Models and Monetisation Development Road Map
  • 9. YUDU Survey of the market in 2014 Rich Media Content: • Not appropriate for “reading” Mags • Some use bonus content for specific user groups • HTML5 skills in short supply in publishers The Future: • Print/Digital Hybrid models • Still experimenting: Flip Board & Zite • Expect disruptive App technology • Article based monetisation Monetisation: • Most use advertising/ subscription hybrid • Tablet advertising rates rising in USA • Magazine readers want content to suit their needs. Subscription model seems appropriate Disruptive Influence: • Most now see digital as two sides of the same coin: Not competing coins • Awareness that readers have vastly more access to other sources. Competition is not just from digital or other magazines www.yudu.com/what-we-do/industries/magazines
  • 10. Some UK Facts and figures 2013 Title Av Digital Monthly Sales Total Circulation Percentage Digital T3 22k 53k 42% Glamour 4.8k 415k 1% GQ 12k 127k 9.6% Stuff 15k 77k 19% Total Film 12k 67k 18% Top Gear 13.4k 150k 8.88% Title Digital Selling Price Print Selling Price Change in Digital Revenue Change in Print Revenue T3 £2.99 £4.50 £400,000 -£291,000 Circulation Change + 50% -15% Evidence suggests print is in long term decline. Digital is one element of the answer. 2010 ABC had no digital magazine audited. In 2013 there were 546,822 audited.
  • 11. Reality Check:The growth in tablets is not a guarantee of reader attention for Magazine readership " " " " " " " " ! Games! 32%! Facebook! 18%!Entertainment! 8%! Utility! 8%! Social Networking! 6%! News! 2%! Productivity! 2%! Other! 6%! Safari! 12%! Native Android! 4%! Opera Mini! 2%! Time spent on iOS and Android Devices! Source Flurry Analytics 2013! 80% of time with Apps! Reading Magazines Segment = 8% Source: McFlurry 2013
  • 12. Outline of Presentation Introduction toYUDU The market from theYUDU viewpoint Competing Business Models and Monetisation Development Road Map
  • 13. ATale of Two Cities: London & NYC Both digital editions are paid-for subscriptions London print copy is free & distributed only onTuesday. London digital uniques visitors are 50% of NYC Data collection is a valuable component for monetisation
  • 14. YUDU’s view on Monetising through product sales Active instinct 3rd r largest online retailer sporting goods… Started of 35000 on print digital bi monthly Buying products off the  Sports retail website publishes digital Magazine Click to purchase Starts printing the magazine Circulation now 35,000/issue Magazine looks like a sports mag BUT fulfilment expertise is core "Retailers have been good at becoming publishers, it's about time publishers got good at becoming retailers.” Tom Bureau CEO of Immediate Media
  • 15. YUDU’s view on single subscription to multiple magazines Consuming Magazines for a monthly subscription. The way Ahead? NI has 120k subscribers Objective is 1 million Spotify for Magazines? • Magazines are time dated. • Music is a growing pot • Magazine readers have narrow interests. Do publishers want readers in their App or 3rd party Apps?
  • 16. Personalised Magazines Raised $50 million in a funding round led by Rizvi, Goldman Sachs, and Insight Ventures at a valuation of $800 million. CEO McCue wants Flipboard to serve as a place for publishers to experiment.And Flipboard then will benefit from their success. Likely to play a future role so long as publisher’s find ways to make money and maintain control of their brand, content and readers. The Future is DATA: Publishers should be wary of loosing direct contact with readers.
  • 17. Community Communication Protected member only content access Access granted via login: cloud based permissions via API to Association’s website Can be gated (no access without credentials) Used as a marketing tool to reach out to potential new members Off-email communication to members…push notifications
  • 18. Click to Product Sales Subscriptions Low end B2B High end B2B Low end consumer High end consumer Magazine Monetisation Options Display Ads inc video Sponsorship Bundling Selling live links to ads Dynamically served Ads Data Collection email address harvesting Core Brands display ads & video Selling Social media links to ads
  • 19. YUDU’sView on traffic from SM Traffic from Facebook is a younger and less engaged, no better than search Magazines brand strength is a huge advantage in generating direct traffic
  • 20. Outline of Presentation Introduction toYUDU The market from theYUDU viewpoint Competing Business Models and Monetisation Development Road Map
  • 21. YUDU Browser Delivery The Browser Solution will deliver a high quality reading experience through the browser with subscriptions and new “Pageflow” tile rendering. YUDU Publisher will be able to seamlessly deliver the same content through the Browser and to iOS,Android and Win8 Apps , Macs and PCs. The Browser solution is complimentary to Apps and can be used to drive traffic to Apps by serving editions through social media sites. Retina quality and true zooming for small point sizes. Better integration and rendering on the device.
  • 22. Outline of Presentation Introduction toYUDU The market from theYUDU viewpoint Competing Business Models and Monetisation Development Road Map
  • 23. YUDU Wrap-Up Senefelder: A core partner forYUDU sharing the same philosophy and values. -SM is following the correct approach to digital service provision for Publishers. The market needs constant re-working and continuous investment in Development. -Your digital partner is not just for today but for the changing future. Appropriate monetisation methods for the Magazine Brand. -Your digital partner must offer all the options. Digital is NOT the answer to pressures on the magazine publisher -but it is an essential element of the solution. Print and Digital are two sides of the same coin. - Different but forged from the same piece of metal.

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